INSTAGRAM CAMPAIGN IDEAS FOR MAKING MONEY INSTAGRAM ..
INSTAGRAM CAMPAIGN IDEAS FOR MAKING MONEY INSTAGRAM SUCCESS
TABLE
6) BUILD IT AND THEY WILL COME CONTENT STAREGY
7) FAILURE TO REPOST OTHERS NICHE
SPECIFIC CONTENT
8) FAILING TO CALL INSTAGRAM FEED
VIEWER TO ACTION
9) USING NO HASHTAGS OR USING
THE WRONG ONES
10) POSTINGS OFF NICHE CONTENT
Im telling you, if you think that a certain type of photo is going to be hot, you might want to pour some ice-cold water on that idea.
Seriously. My rule of thumb is simple. The more excited I get about a particular content idea, the more I hold off. Why? Ive been down this road before.
I get all excited about a hot new content idea. Maybe its a picture or video on Instagram or maybe its a blog post or article.
Whatever form it takes, I know now that there is a disconnect between the things that I think are hot and what my actual target audience thinks is hot. Focus on the needs of your actual target audience members.
Dont go with your gut feelings. You may be thinking that a particular type of content is the best idea, but you might want to hold off. Focus instead on what they already like.
The good news about social media is that this is very easy to see. Either a post gets a lot of thumbs up or some sort of indication of approval, or it doesnt. Either it gets shared a lot and reposted, or it doesnt.
Use these objective metrics of quality to help you come up with your content strategy. Focus on topics and content that already work.
Dont reinvent the wheel. Dont come up with something earth-shattering or ground-breaking because chances are, your content will fail.
You probably dont need me to remind you that content can be quite expensive. You might be producing these photos, videos, and articles yourself, but guess what? Your time is precious. Guard your time. Watch your time investment.
When I first got started on Instagram, I noticed that some accounts that I followed kept posting the same pictures on a fairly regular basis. Maybe they had 50 pictures and they would just rotate among them.
It turns out that these accounts simply did not have the budget to come up with a whole lot of content. They cant keep stuff fresh. They cant even publish 365 pictures with one picture per day.
What do you think happened? Thats right. These accounts started losing members. They stopped growing and they started shrinking. Eventually, the novelty wears off.
Dont let this happen to you. There is a simple fix to this. It doesnt involve you taking out a bank loan or sitting down and sweating over ways to come up with original pictures and videos. You dont have to do any of that.
What is the secret? Repost other peoples contents. Thats right. On Instagram, there are sure to be other accounts that feature original content that is highly targeted to your niche. Better yet, this content already gets a lot of love.
Some of their content is very viral. You take the very best content and then, publish it on your account. Why would you want to do this?
Well, first of all, it prevents your users from burning out. They see new stuff. Most importantly, they see high-quality stuff that is directly tied your niche.
Next, you are able to keep your followers engaged. This gives you the opportunity to blast out your own original content on a repeating basis.
Few people would mind because you have enough content in between your own content. Also, you might want to step it up and publish more of your original content.
Whatever the case may be, curating or reposting other peoples niche-specific content goes a long way in helping you build credibility and maintain your users engagement levels.
As a consumer on Instagram, I cant even begin to tell you how many time I have seen posts where the promoter published one awesome picture after another. This is all well and good, but Im also a marketer.I know that at some point, this person needs to make money. Unfortunately, theyre not making things easy on themselves because theres really no way they can make money from the photo.
How come? They just post a photo. The description is really flat. There is no call to action. Youre not aware that youre supposed to do something else.
They just post photo after photo of one amazing luxury watch after another. These are real watches, mind you, worn by real people. What a waste of time.
If only this person said, Check on my profile, or Get this watch at an 80% discount by visiting this website, if they only did that, but no. They just posted one gorgeous picture after another and a couple of lines of text.
None of these words called anybody to action. When people do this, theyre leaving a lot of money on the table. Theyre not encouraging engagement. Their post, no matter how awesome the quality, simply fall flat.
The more narrowly tailored and specialized my hashtag, the tighter my search. It will probably only pull up only few pictures, but guess what? Ill be extremely interested in those pictures because I used those specialized hashtags.
Thats how hashtags work. They filter your contents viewers based on interest. As a marketer, you should already know that when you filter people based on their interest, you increase the likelihood that you will be able to sell them stuff.
You already know what theyre interested in. You already know what their needs are. You already know what kind of problems they have.
Unfortunately, when marketers publish content on Instagram and leave out hashtags, they leave a lot to the imagination. Its going to be so much harder for their target audience members to find this content.
The secret to Instagram marketing success is all about building a solid niche brand persona. A key part of this is niche specificity. If youre just posting pictures and videos that can fall under so many different categories, then people who have followed you would probably unfollow you. Why? Theres no point.
Theyre getting this random content. Theyre not really getting the specific type of content theyre looking for.
Even if your main draw is your personality, your taste might just be so random that people might find you boring. They might end up following somebody else.
Do you see how this works? Post niche content. For example, if you own an online clock warehouse, post only pictures of clocks.
Theres so many different categories and types of clocks. Post it on your Instagram account. Stick to that niche. Otherwise, youre going to lose our audience.
Steer clear of the ten reasons and practices above if you want to succeed with Instagram. It really boils down to having a SOLID game plan. If you commit any of these mistakes, dont be surprised if your online store business fails sooner rather than later.
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