Top Advanced YouTube Ads Tips and Tricks That Work In 2023

 Advanced YouTube Ads Tips and Tricks That Work In 2023

You can always take the lead when 

you know your way around things. 

That is why we, the experts, find 

the things we master to be easy.

You don’t have to wait until you 

master YouTube ads to start 

crushing it, because we’re about to share our secrets with you. Here are our top 

tips and tricks to get the most out of YouTube Ads in 2023 and beyond!

Create Different Campaign  

Segments For Different Ad  

Formats 

All ad formats are different from each

other because they reach audience

members on different placements, at

different customer stages.

So while your competitors will be creating the same campaign segments for

different campaign formats, your strategy will be to create different campaign

segments for different campaign formats.

For example, you can launch in-stream ad campaigns to target audience

segments in the 35 to 54 year old age range, as that audience segment is more

likely to watch long-form video ads, and bumper ad campaigns to target

audience segments in the 18 to 25 year old age range, as people that age are

more impatient with long-form video ads.

Apply This Crazy Ad  

Sequencing Idea

Ad sequences are a great way to 

divide a campaign into a series of 

steps. They allow you to create a 

convenient funnel to encourage 

further engagement.

Ad sequences work because they basically force viewers to watch a series of 

ads, one after the other.

But if you want to launch a truly effective ad sequence campaign, we 

recommend you to try this ad sequencing idea:

✓ Add a “bumper ad” as the first step in your ad sequence. Use this short ad

to tease your next video in the sequence with a question and a timer, or a 

countdown.

✓ Add an “in-stream” ad as the second step in your ad sequence. Use this 

long-form video ad to showcase your main offer.

✓ You can optionally add a “bumper ad” as the last step in your ad 

sequence. Use this short ad to close the sequence with a call-to-action!

Advertise Sequential “How To”  

Videos As Content Series 

You can create several “how to” videos

to promote your products or services

and divide them into a series of steps

that you can advertise as a content 

series. This is a very effective way of building brand awareness.

For example, if you have a roofing business, you can create a series of “how to”

videos explaining how to soundproof a ceiling. In the first video you’ll show

what materials and tools you’ll need. In the second video you’ll frame the

wooden structure. In the third video you’ll add the insulation. And so on until

you finish installing the ceiling!

Then you can create a one-week campaign to advertise the first video with a

defined frequency cap. The next week, you’ll create a new campaign to

advertise the second video. This will help you to establish authority and find

more customers... 

Go Over Your Planned Bids
During The First Days Of The
Campaign

You can get better short-term results

if you spend 50% more of your

planned bids during the first 3 or 4

days of the campaign.

For example, If your maximum planned cost-per-view bid in one campaign is

$0.25, then increase the bid to $0.50. After that initial period, reduce the

maximum bid to the planned amount and benchmark your results against the

results you got during the first days. This will help you to better analyze and

optimize your campaigns.