How To Best Shocking Case Studies For Marketers YouTube....

How To Best Shocking Case Studies For Marketers YouTube....

Missouri Star Quilt

The “Missouri Star Quilt” company is the world’s largest quilting fabric retailer.

Objective: The company’s founder’s objective was to grow her quilting business 

beyond her home town in Missouri.

Strategy: 

The company’s founder created a series of video tutorials which she 

advertised and targeted at viewers watching arts and crafts videos as well as in market audiences interested in textiles.

Results: 

YouTube ads helped the company to reach more than 1 million potential

customers and to make more than 14,000 online sales in the first 6 months of

running ads! Tuft & Needle 

“Tuft & Needle” is a company that sells comfortable, single-piece mattresses at

fair prices.

Objective: 

The company’s objective was to increase awareness about its

innovative concept of the “universally comfortable mattress” in order to

kickstart sales.

Strategy: 

The guys behind the company ran video ad campaigns targeted at

people that visited the “Tuft & Needle” website, people looking at real estate

content, and people using search terms such as “best mattress”.

Results: YouTube ads helped the company to make more than $100 million in

sales in a single year!

Tulane’s Closet

“Tulane’s Closet” is a company that manufactures and sells post-surgical pet

garments.

Objective: 

The company’s objective was to show potential customers the

difference between their products and conventional dog cones.

Strategy: 

The woman behind the company created video ads where she

showcased her alternative dog cones and how they work. She targeted these

video ads at people searching for pet supplies, veterinarians, and dogs.

Results: 

YouTube ads helped the company to sell its innovative dog cones to

over 500 veterinarians around the world and to double its sale year by year!

Majestic Heli Ski

“Majestic Heli Ski” is a company that offers helicopter skiing in remote areas of

Alaska.

Objective: 

The company’s objective was to build a qualified customer base

interested in unmatched ski vacations.

Strategy: 

The company produced video ads showcasing the experience that it

offered. They targeted these video ads at people in locations where skiing is

popular and at people searching online for ski resorts.

Results:

 YouTube ads helped the company to boost its customer base by 400%,

to increase sales by 25%, and to generate more than 50% of its customers on

YouTube!

Rock Star Real Estate

“Rock Star Real Estate” is a real estate brokerage firm located in Toronto,

Canada.

Objective: 

The firm’s objective was to generate more qualified business leads.

Strategy:

The marketing company in charge of the firm’s video ad campaign set  

up a lead generation campaign on YouTube based on the firm’s three step sales

funnel .

Results:

 YouTube ads helped the firm acquire more leads while maintaining the

cost-per-action below the desired CPA cost. The firm was also able to 

consistently acquire more leads every week after raising its initial budget during

the first 9 weeks of the campaign!

Robo

“Robo” is a company that produces 3D printing products and technologies that

include printers, materials, and software.

Objective: The company’s objective was to create awareness about the

difference that its line of products could make on people’s quality of life.

Strategy: The company produced videos showcasing its products and produced

video ads targeted at different segments of people at different stages of the

buying cycle.

Results: YouTube ads helped the company generate $4.7 million in revenue!

Tai Lopez

Tai Lopez is an American lifestyle entrepreneur that is famous for his collection

of books.

Objective: 

Tai’s objective was to create awareness about his internet lifestyle

products and to generate leads for his online businesses.

Strategy: 

Tai runs lead generation ads that funnel YouTube users to his website

and product pages.

Results: 

YouTube ads has helped Tai generate up to 50 million views for each

one of his videos, earning him hundreds of dollars per each acquired lead!

Comedy Central

“Comedy Central” is an American television channel geared towards mature

audiences.

Objective: The channel’s objective was to generate awareness about the new

host of one of its most popular shows.

Strategy: The channel launched search ad campaigns that led the users to

YouTube videos that answered questions about the new host. It also launched

related in-stream video ads to expand the campaign’s reach.

Results: YouTube ads helped the channel generate 2.8 million qualified views

and more than 85% watch time per view!

Eric The Car Guy

“Eric The Car Guy” is a mechanic with a website where he sells car parts and

offers Do-It-Yourself help for car enthusiasts.

Objective:

 Eric’s objective was to create awareness about his particular brand of

personal marketing.

Strategy: 

Eric promotes all kinds of automotive “How To” videos from his

YouTube channel. He targets users searching for general automotive advice.

Results: YouTube ads helped Eric generate millions of views for each one of his

videos and to increase automotive parts sales on his website!

ModCloth

“ModCloth” is an online retailer that sells vintage-inspired clothing.

Objective: The retailer’s objective was to increase brand engagement, to

improve customer experience, and to drive more sales.

Strategy: The retailer created a series of “how to” videos and advertised them

with in-stream ad campaigns.

Results: 

YouTube ads helped ModCloth to generate lots of new customers at a

ninth of the cost compared to other, more conventional advertising methods. It

also was able to convert customers into brand ambassadors!