WHAT IS INSTAGRAM USED FOR CAMPAIGN MAKE MONEY

 WHAT IS INSTAGRAM USED FOR CAMPAIGN

TABLE

1. ONE-TIME BIG TIME PAID MARKETING CAMPAIGNS
2. PARPOTING DIRECT CONVERSATION LINK
3. UNREASONABLE SUSPENSION OF INFLUENCER
4. CHOOSING TO BE ANTISOCIAL
5. RELYING ON SUBSTANDARD

THE 5 MAIN RESASON INSTAGRAM 

CAMPAIGN

You cant look at Instagram as some sort of one-time-big-time traffic source. You cant just go in there with a big budget, buy up as many ads as possible, and just come in with both guns blazing. It doesnt work that way.

For you to truly benefit on Instagram, you have to run a campaign. Optimize it. Then, run another campaign until you get the results youre looking for. 

The key here is to run free and paid campaigns on a slow and low basis. In other words, youre just experimenting. Youre just trying to figure out what will work.

Its like throwing spaghetti at the wall. You keep throwing from different angles and in different ways until you find something that works. At that point, you then scale up. Thats when you spend real money.

Unfortunately, if you go in there with a one-time-big-time kind of mindset, things are probably not going to work out unless of course, you already know what kind of ad campaign would work well with Instagram.

Most companies dont have this strategic advantage. Theyre coming in completely blind. It is very dangerous to come in with too much money with a tremendous amount of impatience. You have to be patient. You have to attack this on a piecemeal basis.

Im a very big Instagram marketer as well as a user. I love using Instagram. In fact, Im one of those stereotypical Instagram users who check their IG updates every couple of hours. 

From my perspective as a consumer, I can see why a lot of Instagram marketing campaigns fail. Many of these marketers would buy a good-looking ad on Instagram.

However, when you click on the link associated with that picture, it takes you to a page you know nothing about. A lot of these campaigns take you to a sales page.

This is a serious problem because people are thinking at the back of their heads, What is this company about? How will I benefit from this company? How does this company and its products and services address my situation?

There are lots of unanswered questions. People who clicked-through may not have been fully convinced yet, but unfortunately, they are dumped on a sales page.

They dont know what to do. When consumers get confused, they can be relied on to click the back button or not do anything. In other words, theyre not going to buy. Theyre not going to convert.

This is why promoting direct conversion links usually leads to failure. You have to qualify your prospect. You have to answer their questions. You have to build trust in their eyes.

A lot of accounts on Instagram get paid a lot of money. These are regular people like you and me who created Instagram accounts. Advertisers cannot give them enough money.

 Why?Theyve developed very loyal fans. These accounts may post pictures of luxury watches. Who do you think would want to buy advertising space or ad mentions in their posts? Thats right. Luxury time-piece brands.

Regardless of the niche, there are sure to be influencers who command top dollar. Now, this may sound awesome and everything, but the problem is there are lots of unscrupulous business people out there making up fake influencer accounts.

These are accounts that are just intended to get advertising revenue. To make matters worse, they also have fake followers. 

Let me tell you. If you were to spend $20 on a shoutout to these accounts, you might as well just take that $20 bill and burn it. Youll get the exact same result. Youll get a whole lot of nothing. 

Last time I checked, software bots on Instagram, Facebook, or other social media platforms do not have credit cards. This is why a lot of advertisers, such as yourself, have been turned off by influencers.

In fact, theyve swung to the other extreme. They are so turned off that they would not pay for a shout out from an influencer. This really is too bad.

People who think this way are throwing the baby out with the bath water. Sure, there are lots of unscrupulous influencers out there. A lot of them are simply out to make money.

However, there are also perfectly legitimate ones. These are the ones who can actually drive traffic that converts. Your job is to pay attention to certain signals that indicate and influencer is the real deal.

It really is quite ironic. The lot of marketers go on social media and instantly turn these platforms into one-way conversations.

Im telling you, youre not being social when you are interacting with somebody in a way where youre the only one doing the talking. Thats not much of a social experience. 

Unfortunately, thats exactly how too many people define social media marketing. Theyre being antisocial. It is no surprise that people who market this way on Instagram, fail again and again. How can they not?

Theyre being antisocial. They dont engage in outreach. They dont comment on their fans comments on their content. In many cases, they dont even acknowledge their fans.

Its as if theyre just dumping content on Instagram and moving on. Well, let me tell you. With everything else being equal, as a consumer of Instagrams services, I would rather follow somebody who makes me feel like I matter.

It doesnt take much effort to like a followers comments. It doesnt take much effort to share a followers posts or indicate some sort of interest in the fact that they, themselves are interesting.

It is no surprise that a lot of people who try to market on Instagram dont attract much of a following. How can they? They only talk to themselves. Its obvious that all they care about is money.

You have to be social. This goes a long way in producing a very human persona. At the end of the day, fans on Instagram are looking for real flesh and blood human beings they can follow and identify with.

Theyre looking for somebody to be loyal to. Youre not going to be building much loyalty if you cant even be bothered to engage with your followers comments and content.

Just like with anything else in life, its very easy to get lazy on Instagram. If you notice that people would follow you no matter what, its very easy to backslide Seriously.

Instead of insisting on posting only the top-notch niche-specific photos and videos, you start developing a good enough mentality. 

You say to yourself, That photo is not really the best, but thats good enough. That video leaves a lot to be desired, but thats good enough.

Well, you have to understand that your account has competitors. You may not be aware of them. You may not have a clear idea of the full extent of competition your Instagram account is up against, but the competition is there.

Guess what? They are eager to eat your lunch. They are eager to grab your followers. If it turns out that you only post substandard, dated, grainy, or otherwise low-quality videos and pictures, eventually, they will find their way to your competitors. 

They will leave you in the dust.

These are people you couldve turned into buyers. If youre going to be on Instagram, focus only in producing the very best content. Its an arms race out there. Its not pretty.

Sooner or later, your competitor will bury you. Dont let them do it. Dont give them the opportunity. Publish your very best.

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