Powerful ways to increase Engetment for Facebook Free Traffic..

 Powerful ways to increase Engetment for more Facebook Free Traffic

Post At Perfect  Time

You know that increased post engagement will curry favor with Facebook and their algorithm will help you to extend your reach. So it is worth you identifying the best times to make posts and get this timing really perfect.

It is just common sense – if you add your posts at the times when your audience is the most active then you significantly increase your chances of getting more shares, likes and comments. Fortunately there is data driven research to help you identify the best social media posting times so that you can align your posting schedule with these.

Posting at random times and expecting a lot of engagement just doesn’t make sense. So go to your favorite search engine and search for “best times to post on Facebook”. You will see the results of data driven research that you can use.

There are a number of Facebook content scheduling tools available and we recommend that you look into these. Most offer a free service but there will be limits on the number of posts that you can schedule. You should be able to find a low cost scheduling tool that will help you to synchronize your posting days and times for optimum results.

 

Post Content That is Fan Centric

Do you give your audience what they really want on Facebook? Most marketers don’t do this and then wonder why their engagement levels are so low. Let’s say that you are a local restaurant using Facebook for marketing. Does that mean that everything you post has to be about food or drink – no certainly not!

When you think about it, there is only so much that you can talk about any niche on a day to day basis. What you don’t want to do is to start to repeat your content because if you do this you will certainly lose part of your audience.

Think about your Facebook content in this way – it is about your audience and not about you! Of course you want your fans to know, like and trust you but you don’t want to force yourself down the throat of your audience all of the time.

What you need to do is to find some current content that will engage your audience. A good way to do this is to ask yourself some questions:

What real world events can I use in my posts?

There is always something going on that you can use to link your business to. For example, every year there is International Women’s Day so you could create a post about how you support this and you are offering half price for the ladies in your restaurant.

What facts or statistics will interest my audience?

If you are in the restaurant business then there are facts and statistics released all of the time about obesity, healthy eating and so on. You can really use these to your advantage. Ask your audience how they feel about the statistic or fact and watch the comments roll in.

How can you make your audience laugh?

This is a really good question. People like Facebook because they can keep in touch with their friends and family and they can be entertained. So entertain them! There are thousands of funny videos on YouTube for example and you should be able to find something that relates to your niche.

It really is all about your audience. Making posts about yourself or your business is not going to drive much engagement. Use an 80/20 rule here – 80% of your content is for your audience and 20% is about promotion.

Your audience will appreciate that your content is a “mixed bag”. It will make them more curious about what you will post next. They will look forward to seeing your future posts which is just 

Identify your papular posts

If you have been making posts on Facebook for a while then you can easily identify which of your posts were the most popular with your audience. By looking inward like this you can see what type and format of content really resonates with your audience.

It is likely that you are going to have some posts that just really performed well. They got a ton of shares, likes and comments because your audience really loved the content. Don’t just dismiss these posts as something out of the ordinary – analyze them to see why they did so well.

The aim here is to learn all that you can from your successful posts so that you recreate this engagement love with your future posts. Did you use an appealing meme? Did you answer a specific question in detail? Did you show your audience how to do something useful?

It is so easy for you to keep your finger on the pulse with your top performing posts using Facebook Insights. You can see all of your posts and the amount of engagement that they received as well as the reach of the posts.

Get your photo house in order

Facebook users will always be more attracted to good looking visuals. The vast majority of content on the platform is image based. The reason is obvious – it is a lot more interesting than a bunch of text or a boring link. So one of the easiest things that you can do to increase your engagement on Facebook is to get your photo house in order.

Your audience does not want to see a lot of stock photos in your posts. So many marketers do this and it never works that well. The types of images that you use in your post are going to make a significant difference to your engagement levels.

So what is the answer? Take your own photographs and use these in your posts. Forget about being camera shy – your audience wants to know, like and trust you which you will hear often in this special report.

They want to see you and other people in your business. Photos of you and your partner are also good. It is important that you use the right images that portray your personality. Always remember that Facebook is a social platform. So get social with your own photos.

A captivating image on Facebook will literally stop users in their tracks. People tend to scroll down their news feed a lot and if they see an interesting image they will stop to take a closer look. The most effective photos are stunning landscapes that have striking colors. Amusing photos are very popular too so get creative!