Facebook Know What Your Audience Want Make Your Post Short...
Make Your Post Short
Facebook users do not want to read long posts. You will get far more engagement if you keep your posts brief. If you need to explain something in detail then create a brief post and a link to your website where more information is available.
Most Facebook users view their news feeds on a mobile device. They are seasoned “scrollers” and if they see a really long post from you they are going to avoid it in most cases. Even desktop users will not appreciate long Facebook posts. So if you are used to writing long posts then you need to get out of this habit as your engagement rates will suffer.
Here are some good examples of short posts that are likely to get a high level of engagement:
- Asking your audience a quick question
- Providing a quote or interesting statistics from an article where users can click through to read the article in full
Just a single sentence can really grab the attention of your audience. They want to know more so they click through to your website. By keeping your posts short and simple like this you will increase the free traffic that you get from Facebook.
Know What Your Audience Want
We have touched on this already – it is really not important what you think is interesting or entertaining it is what they think that really matters. You have to find out as much as you can about your audience.
Facebook Insights can provide you with the information that you need to understand your audience. Do not overlook this powerful resource as it can provide you with a lot of detail that you probably won’t have been expecting which you can use to connect better with your audience in the future.
One thing that we recommend that you do is to create a persona for your audience. This involves identifying a member of your audience based on their age, gender, interests, location and so on. You can find some great resources online to help you to do this.
If you are new to Facebook marketing then join relevant groups for your niche. Take the time to go through a number of the posts in these groups to see which ones had the highest engagement levels. Use what you find as inspiration for creating your own posts.
Ask Your Audience A Questions
Not enough Facebook marketers do this. Facebook users like responding to questions. It’s human nature to provide an answer when you are asked a question. When you ask the right questions you will find that your audience responds with a lot of comments. So what are the best questions for you to ask?
- Here are some good ideas for you:
- Do you agree that (add a statement or opinion)?
- How do you (ask how they decide about something for example)?
- Why do you like (a certain product etc)?
- What is your favorite (something related to your niche)?
A good thing to do with questions is to ask your audience what type of content that they want to see from you in the future. The best way to do this is to give them a numbered list of choices. All they then have to do is enter a number in the comments. You can tell them that if what they want is not in the list just add it as a comment.
Make it as easy as you can for your audience. Just asking “what content do you want” requires them to think and then reply with their choice. If they just have to choose something from a list and type a number that is really easy for them to do. Don’t expect your audience to work hard on Facebook because they won’t.
Facebook Stories
If you are familiar with Instagram stories you will know that they appear at the top of user news feeds. Well the good news is that they work the same way on Facebook as
well. This will get more eyeball activity for you and should increase your engagement.
Stories will take some effort to put together but you do not have to strive for perfection here because users will not expect this. Use Facebook stories to build a stronger connection with your audience.
When you create good Facebook stories you will build a stronger desire within your audience to see more of your content. Some users will spend time on your Facebook Page checking out previous posts that they missed.
There is evidence from Facebook themselves that shows a high percentage of users became more interested in a business or individual after seeing their stories. So make stories a regular part of your Facebook content strategy.
Conclusion
Increasing your engagement is the best way to get more free traffic from Facebook. All of the 12 methods in this special report work and are easy to do. Giving your audience what they want is the name of the game. So implement these techniques starting today and watch your engagement levels soar – and your free traffic too.
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