Setting Up A Basic YouTube Ads Campaign Google Ads, ..,....
Chapter 3:
Setting Up A Basic YouTube Ads Campaign
Hey there friend! Setting up your first advertising campaign on YouTube is really
easy, you just have to know where to get started.
Today we are going to walk you through the creation of a basic YouTube ads
campaign. From signing in to the proper advertising platform, to preparing the
video that you want to promote, you’ll learn all it takes to set up and launch the
best possible YouTube ad in a matter of minutes! a
Getting Started
You can no longer promote YouTube videos or create video ad campaigns
directly from your YouTube studio. Instead, all YouTube ad campaigns can now
be created through Google Ads.
To access Google Ads, all you have to do is go to “ads.google.com” in your
browser while logged in to your Google account. Make sure to sign in to the
Google Ads account that you linked to your YouTube channel!
Creating A Video Ad Campaign For YouTube
Now that you’re logged in to Google Ads, click on the “campaigns” tab. On the
following page, click on the “plus” button, and then on “new campaign”.
When you create a new ad campaign on Google Ads, you will be suggested to
select a campaign goal. When you select a goal, the new campaign will be
optimized to meet the goal you selected, such as boosting sales or generating
more website traffic.
Now, you might simply want to promote a video from your channel, or you may
just be interested in creating a quick, basic video ad campaign for YouTube,
without optimizations. In that case, you’ll just have to click on the “create a
campaign without a goal’s guidance” option.
Now you have to select “video” as your campaign type. You always have to
select this campaign type when creating YouTube ads.
After selecting “video” as your campaign type, you’ll have to select a campaign
subtype. The available campaign subtypes will vary depending on the campaign
goal that you choose. For this campaign we are going to select “custom video
campaign”. This campaign subtype will allow us to select a single, basic type of
video ad format during set up, and it is the recommended campaign subtype to
select when creating basic YouTube ads campaigns.
You can click on “continue” to move to the next step once you make all your
selections on this page.
Now it is time to set up the actual campaign. Start by typing the name of your
new campaign in the “campaign name” field.
Now scroll down to set up your “budget”. First, select the budget “type”. Select
“daily” if you want to spend a specific amount of money a day on YouTube Ads.
You can spend as little as $1 and get good results!
Or select “campaign total” if you want to spend a specific amount for the total
duration of the campaign. Be careful in case you assign a campaign total, as you
can easily spend $50 fast and not see results because campaign totals don’t
allow you to test and optimize with the same flexibility as a daily spend. Now
enter the amount you want to spend below, after selecting the budget type.
Next up select the campaign’s “start date” and “end date”. You can start
running ads as soon as they’re approved, or you can select a date to run them
later. You can opt to run ads indefinitely by selecting “none” as your end date,
or you can select a specific end date.
Next up you can select a custom “bidding strategy”. The default bidding
strategy will be selected according to the campaign goal you choose, but you
can change it in the “bidding strategy” menu.
Basically, all bidding strategies are based on “costs per view” and “costs per
mile” that are optimized for each campaign goal. Please note that not all types
of bidding strategies will be available for all campaign goals.
Next up you have to select your target “languages”. For example, if you only
want to reach viewers that speak English, you simply have to click on the “enter
a language” field, and then select “English” from the language menu.
You can also select your target “locations”. You can target “all countries and
territories”, specific locations that speak your target language, or “custom”
locations.
Now you have to enter a name for the ad group where you’ll save your ads.
Here you’ll simply have to type the ad group name in the “ad group name” field.
You can further refine your target audience in the “people” section. Here you
can define “demographics” by “gender”, “age”, “parental status”, and
“household income”, as well as “audiences” by attributes such as “interests”
and “intent”. You can make a better use of your ad spend by defining your
target audiences in this section.
In the “content” section you can narrow your reach by showing your video ads
to people who use specific keywords and search terms. You’ll simply have to
enter your target keywords and the search terms that are most relevant to your
business in the “keywords” box. Each keyword and search term that you enter
here have to be separated by a line.
You can also show your video ads on content about specific subjects by selecting
topics. You simply have to click in the “topics” field and then select one or more
topics from the topics menu.
You can go even more granular by only showing your video ads in very specific
placements. Click on the “placements” menu and then enter a keyword or
phrase to look for placements on YouTube and around the web.
You will get suggestions based on the keywords you entered as well as the
average number of impressions per week that you can get on each placement.
Next you have to enter your maximum bid in the “bidding” section. Here you
simply have to enter the maximum amount that you are willing to pay per view
or per mile.
Creating The Video Ad
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