How To Create Advertiser-Friendly Videos Violating Ad Policies In 2023
How To Create Advertiser-Friendly Videos And Avoid Violating Ad Policies In 2023
YouTube is the third most-visited
website on the planet, and it has the
largest library of video content in
existence. Brands are flocking to the
platform to advertise their stuff, and
traffic is just huge.
To keep everything under control,
YouTube is very strict about what type of content brands advertise on the
website, and it’s constantly reviewing and updating its ad policies.
You don’t have to spend hours reading and understanding these ad policies
though, because we’ve just created a list of essential guidelines you can follow
to create advertiser-friendly videos and avoid violating ad policies this year and
beyond!
Create Videos That Are Focused On A Single Topic Or On Solving A Problem
When you create videos to advertise,
you have to make sure to create
videos that are focused on a single
topic, or that are focused on solving a single problem.
Keeping your video content consistent, clear, and easy to understand is key.
Video content that is unclear, that lacks editorial standards such as appropriate
copy, that is not coherent and is unprofessional will not be approved by the
advertising team.
Always Identify Your Brand Or Business
You have to always identify the
entity that you are promoting.
Include a logo that is clearly visible,
the name of your brand or business, and showcase what you are selling.
Video ads promoting an unidentified business won’t be approved.
Always Proof-Read Your Scripts,
Copy, And Ad Text
You have to keep track of your scripts,
your ad copy, and the text that you’ll
include in your ads. Our recommendation is to create templates where you can insert the copy and text
that will go into your ad, and to proof-read it alongside your video ad scripts.
Video ads with grammar errors, bad punctuation, improper capitalization,
improper spacing, and poor scripting won’t be approved.
Don’t Advertise Poorly Produced
Videos
You know not to upload poor quality
videos, but quality is not always related to
content. In order to be approved, videos
intended for advertising have to be
produced adequately.
There are certain production issues that
you are probably aware of, including illegible text, poor sound quality, blurry
images, and unrecognizable visuals, but YouTube has specific guidelines that you
should take note of:
✓ Images that are in the wrong position and images that don’t take the
entire space of the chosen video format are not allowed.
✓ Distracting images such as strobing and flashing, which can cause damage
to certain users.
✓ Videos that expand beyond the ad format and that mess the experience.
Keep Your Content Relevant
The content in your video has to be
relevant to your offer, to the fields
submitted in the ad, and it has to
represent the advertiser.
Don’t use any video just to fill the ad.
Don’t Submit Adult Content
In most cases, mature content is restricted to
protect the preferences of users.
Sexually explicit content, violent content,
content involving romance tours or mail
brides, vulgarity, profanity, alcohol use and
drug use, among other related content, is not
advertiser-friendly and won’t run on most placements and locations.
Don’t Promote Products In
Controversial Categories
Products such as counterfeit goods,
dangerous items, or certain controversial
products such as smart drugs, “miracle
cures” or device jammers, as well as
services that encourage dishonest behavior
such as document forgery, false endorsements, and fake reviews are best not promoted.
Using Copyrighted Material
Something as innocent such as using
video game music as background for
your video ads can get you a copyright
strike and account restrictions. To
avoid this, always make sure that you are not using copyrighted materials
without permission.
These are key guidelines you have to adhere to if you want to create video ads
that get approved right away, but you also have to take care of not violating
certain policies when you are creating an ad campaign by following these tips:
Don’t Misuse Ad Features
This is a common “black hat” strategy
that can easily get your Google Ads
account suspended.
Using ad features outside of their
intended purposes is prohibited.
For example, using ad extensions to repeat the name of the brand, spreading a
single message across a headline, description, and call-to-action fields, or adding
phone numbers or contact info in ad text.
Don’t Abuse Ad Formats
Another “black hat” strategy that can get your ad account in trouble is
misleading viewers through the ad format.
Examples include inserting an animated
game as a video, including modified
URLs that are different from the display
URL, and using modified clickability
scripts.
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