Generating Qualified Website Traffic With YouTube Ads....

 Chapter 5:

 Generating Qualified Website Traffic With YouTube Ads 

YouTube is the third most visited website on the planet. With over 1.9 billion 

visits a month, it generates an outstanding volume of traffic that more and more 

marketers are learning to leverage.

Today we are going to show you how to easily create a video advertising 

campaign that will help you to drive highly qualified traffic to your online 

business, the easy way!

Getting Started

Go to your Google Ads dashboard and click on the “campaigns” tab. Now click

on the “plus” button and then on the “new campaign” option.Now click on the “website traffic” option in the campaign goal selection screen.

This option will provide you with campaign settings that are optimized to drive

traffic to a third-party destination such as a landing page or your business

website.

Please note that you have to install conversion tracking on your website before

you are able to select this campaign goal. If you haven’t done so, please follow

the steps in the first lesson before you continue.

Now select “video” as the campaign type, and then click on “continue”.

Creating The Campaign

Now it is time to create your new video ad campaign. Start by entering the name

of the campaign in the “campaign name” field.

Now move to the “budget” section and select your budget “type”, then enter

your budget amount. Now select your “start and end dates”.

Now move to the “bidding strategy” section to select your bidding strategy. 

There are two types of bidding strategies available when you select “website 

traffic” as your campaign type.

The “maximize conversions” strategy allows you to automate bids so you can 

get the most conversions within your budget. We recommend you to select this 

strategy when you are targeting a broad audience, and when you set low 

campaign budgets.

The “Target Cost-Per-Acquisition” strategy allows you to set the average 

amount that you’re willing to spend per conversion. We recommend you to 

select this strategy when you are targeting a very focused audience. This way 

you will only spend money on clicks that are more likely to convert.

Now select your target “languages”. Then your target “locations”. Now scroll 

down and enter the name of the ad group for this campaign in the “ad group” 

field.

Now move to the “people” section to define your audience. Click on the 

“demographics” menu to define your demographic targeting.

Now click on the “audiences” menu to define the attributes of the audience that 

will see your ads. The easiest way to select attributes from this screen is by 

clicking on the “browse” tabs, and then by selecting them directly from the 

display menu.

Now move to the “content” section to narrow your reach. First, click on the 

“keywords” menu. Enter your target keywords and search terms in the 

keywords column, each one separated by a line. Your video ads will be triggered 

on YouTube videos and channels that contain these keywords.

Now click on the “topics” menu to select a topic from the display menu. Your 

ads will be triggered on videos and content that cover your selected topics.

Now click on the “placements” menu. Here you can select specific placements 

to show your ads. For example, if you want to show your video ads on a high￾traffic YouTube video, you’ll simply have to type the name or URL of the video in 

the placements search bar, and then to select it from the results.

Creating The Ad

Now it is time to create the ad. Start by pasting the URL of the YouTube video

that you want to use to promote your online destination in the “search for a

video” field.

Now enter your landing page or website URL in the “final URL” field. Now click

on the “display URL” field to load a display URL to show on your ad.

Now type a compelling call-to-action in the “call-to-action” field. You can use up

to 10 characters. Now type a headline containing one or two of your target

keywords, or a search term. Here you can use up to 15 characters.

Now select to “autogenerate” companion banner, or to “upload an image” for

your companion banner.

Now enter a name for your video ad in the “ad name” field. You can check how

your ad will look in the preview window on the right.

Now click on “save and continue”, and then review your campaign settings on

the following page. Click on “continue to campaign”. Your new traffic campaign

will be reviewed and launched in a matter of minutes!

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