How To Promote Your Stuff In Recommended Videos And On YouTube

 Chapter 4: 

How To Promote Your Stuff In Recommended Videos And On YouTube Search

Hello there everyone! YouTube is the most popular video streaming platform 

around, the second most used search engine after Google itself, and the third 

most visited website on the planet. 

With more than 3 billion searches a month, it would be foolish not to advertise 

your content to video search users, so today we are going to teach you how to 

create “discovery ads” to promote your stuff on recommended videos and on 

search results, step by step..

Getting Started

Log in to your Google Ads account, and click on the “campaigns” tab located in

the left-hand menu. Now click on the “plus” button and then on the “new

campaign” option.

You don’t have to select a specific campaign goal to create discovery ads, so

you’ll simply have to select the “create a campaign without a goal’s guidance”

option on the campaign goal selection screen.

Now select “video” as your campaign type and then “custom video campaign”

as your campaign subtype. Click on “continue” to move to the next step.

Creating The Campaign

Now it is time to create the video ad campaign. Start by entering a name for

your new campaign in the “campaign name” field.

In the “budget” section select “daily” as your budget type and enter your daily

spend in the field below. Now select your “start and end dates”. On “bidding

strategy” select “maximum cost-per-view”. By selecting this bidding strategy

you’ll only pay every time that a viewer watches your video ad.

Now click on the “networks” menu and deselect the “video partners on the

display network” option. This will allow you to put all your ad spend on

YouTube. Now select your target “languages” and your target “locations”.

Now it is time to create the ad group for this campaign. Start by entering the

name of the ad group in the “ad group name” field.

Now move to the “people” section. Click on the “demographics” menu and

select your demographic targeting. Now click on the “audiences” menu and

define your target audience. We recommend you to select specific audience

attributes from the “browse” menu.

Now move to the “content” section. Click on the “keywords” menu and type

your target keywords and search terms in the keywords column. Your video ads

will be triggered in search results for viewers using the keywords that you enter

here. Remember to separate each keyword by a line.

Now click on the “topics” menu and select the type of content that you want to

show your ads on. Videos that cover the topics that you select in this section will

trigger your ads in the recommended videos feed.

Now click on the “placements” menu. Here you can select specific placements

where to show your videos. For example, if you want your video ads to appear

on a specific YouTube video, you have to type the name or URL of the video in

the search address, and then to select it from the results.

Now move over to the “bidding” section and enter your maximum cost-per-view

bid in the “maximum cpv” field. This is the maximum amount that you are willing

to pay for each view of your video.

Creating The Ad

Now it is time to create your video ad. Start by pasting the URL of your video

that you want to promote in the “search for a video” field. Now select “video

discovery ad” as your ad format.

Now select a thumbnail. Select carefully, as this is the thumbnail that viewers

will see on search results and on the recommended feed.

Now enter a headline that is less than 100 characters long. Add your target

keywords and search terms in this headline to maximize click through rates.

Now add a benefit of your brand or offer, a keyword, or a search term to the

“description 1” and “description 2” fields. Each description has to be less than 35 characters long. Make sure to put the longest description in the “description 1”

field.

Now enter a name for your new video discovery ad in the “ad name” field. You

can check how your ad will look on mobile and on desktop in the preview

window to the right.

Now click on “save and continue”. Review your campaign settings on the

following page and then click on “continue to campaign”. Awesome! Your

promoted video will start getting tons of views from search and the

recommended feed as soon as it is approved!

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