What Are the Do's And Don’ts Word Correct Meaning Using This

 What Are The Do's and Don’ts word Correct Meaning Using This 

Be Consistent With Target Keywords

Make sure that you use target keywords that are related to your offer and the

content in your ads. This will also help you to improve organic reach.

Make Ads Visually Attractive

Your video ads have to stand out. Remember that thumbnails and companion

banners on search results will be generated by the visual content in your video

ads.

Monitor Performance

Monitor the response to your video ads. Knowing how much engagement and

how many conversions they generate against the number of impressions you

pay for will help you to learn more about your audience.

Always Include A Call-To-Action

We recommend you to add a direct call-to-action to all your video ads to let ad

viewers know what type of action they should take.

Always Include Website Information

You should always include a way to redirect viewers to your website, landing

pages, or info pages in all the ad formats that allow URLs.

Test Different Video Ad Lengths

We recommend you to discover the preferred ad length of your target audience.

You can see this by checking the “video played to” metric in the campaigns

section of the Google Ads dashboard.

Always Define Your Audience

You can get the most out of your advertising budget when you target the

people that matter the most to your business. Selecting the right demographics

and audience attributes on every campaign is a must.

Create A Remarketing List

You can show your video ads to YouTube users who have visited your website by

creating a remarketing list that you can add to your YouTube Ads campaigns.

You can create remarketing lists from the “audience manager” section of the

Google Ads dashboard.

Define Your Campaign Goals

Always select the right type of campaign goal before creating a YouTube ads

campaign. For example, if your goal is to get more website visits, select the

“website traffic” goal. If your goal is to help people remember the name of your

brand, select the “brand awareness” goal.

Set A Realistic Budget

Always set campaign budgets that you

know that you will earn back from a sale or

a conversion event.

Don’ts  Don’t Try To Go Viral 

Video ads have a very specific function which is to achieve a marketing goal, so

don’t try to make your video ads viral in hopes of appealing to a broader

audience. That will only confuse your target audience!

Don’t Measure Performance Through Number Of Views

Number of views is an important metric for content creators focused on organic

reach, but not for advertisers, so don’t pay too much attention to it. Instead,

focus on metrics that are relevant to your campaign goals, such as click-through

rates.

Don’t Mix Up Your Audiences

If you have a product that you can sell to a retail audience and to a wholesale

audience, avoid showing the same ad to both audiences. Instead, create one

variation of the same ad for each audience.

Don’t Over Spend

You can get good results if you spend $30 or $100 in most cases, even if you’re

getting a full return on investment. It all comes down to how well you define

your audience and how well you narrow your reach.

Don’t Advertise Poor Quality Videos

You don’t have to spend thousands of dollars in producing your videos, but you

have to at least pay attention to production values such as video resolution,

adequate lighting, and good sound quality.

Don’t Promote Outdated Content

Keep the content and the elements in your video ads fresh and relevant. This

means making sure that your content is up to date, and that elements such as

logos and URLs are on-brand.

Don’t Run Ads Indefinitely

Even if you don’t set an end date, your ad campaigns have to stop at some point.

If you let your video ad campaigns run indefinitely, you risk creating ad fatigue.

Don’t Mislead Viewers

Don’t send viewers to a destination with content that is different from what you

promote on your video ads, and don’t drive leads to a locked opt-in page using

video ads that are designed to generate leads.

Don’t Neglect Your Ads

If your ads are generating low view rates, or low click rates, it might be because

you need to fix a headline, or a call-to-action, or a description, or to select a

different thumbnail. That is why it is important to always audit your ads.

Don’t Focus On The Sale

Most, if not all YouTube users, aren’t ready to buy, so don’t create video ads to

promote a direct sale. Instead, focus on promoting the benefits, every day uses,

or highlights of a product.