5 Ways To Build Your Authority On YouTube Full details Information
Table
- Introduction
- Take the Time to Understand Your YouTube Viewers
- Make Compelling Videos
- Brand Your Channel Page
- Create Different Types of
- Content Promote Your Videos
Introduction
Is your business utilizing the power of YouTube in your
social media strategy? If you aren’t, then it’s high time that
you do. Video promotion is become increasingly important
for marketing a business in this digital age. It goes without
saying that attaching a compelling image to your blog post
will immediately increase the chances that it will be read and
shared online. However, even these picture-perfect posts
are being set aside in favor of video, a more passive form of
information transmission. Even if you aren’t already utilizing
YouTube, you may be wondering what else you can do to
try and increase your fanbase, shares, and engagement.
When it comes to increasing awareness of your brand,
there's something intrinsically authoritative about a brand
that makes its own videos. Videos seem to lend more
credence and validity in a way that blog posts and more
traditional strategies of marketing just can't.
This is
especially true since 86 percent of modern consumers suffer
from what is known as ‘banner blindness.' This means that if
you want to reach your target audience, then you have to
find a different way to advertise online. Creating your own
videos and utilizing the power of YouTube can help to turn
your business into an authority in your industry.
Video personalizes your brand in a way that images or the
written word just can't. If you cast yourself in your videos,
it
will allow your audience to get a better sense of the person
behind the business long before the video is over. Video can
add a personal touch to your brand like no other medium.
Here are five ways you can build your brand authority with
YouTube.
Take the Time to Understand
Your YouTube Viewers
The only way that you will be able to build your brand's
authority on YouTube is by making the kind of videos that
your target audience wants to see. The only way that you
will be able to create videos that will attract your target
audience is if you thoroughly understand your viewers.
To
determine the kind of videos and content that your viewers
want to see from your brand you have to brainstorm and
decide on your ideal demographic. You need to know who
your audience is, their age range, their interests, the kind of
content they enjoy watching, and why that is tuning into
other YouTube channels like yours.
You can start your brainstorming session by doing a search
of relevant keywords to see what kind of videos appear in
the searches.
This will allow you to see what other types of
videos are being made based on your niche. Look for videos
that have a high view rate and check out their corresponding
channels to see what their subscriber numbers are.
The more detailed you can get about who your target
audience is, the more you can be sure that you've chosen
the right approach with the videos that you are producing.
If
you want to build your authority on YouTube, then you have
to make sure that you are providing the right kind of content
to attract your target audience and encourage them to
subscribe to your channel. You need to make sure that you
take the time to clearly define your target audience before
you spend the effort in creating videos for your YouTube
channel.
Make Compelling Videos
It's the same for blogging, as it is for Facebook, as it is for
Twitter, as it is for YouTube, content is king. In fact, it is
even more accurate when it comes to the videos that you
create. The only way that you will be able to increase your
following on YouTube and build your authority is if you have
high-quality videos that spread across other social media
platforms is by creating content that is worth sharing. This is
where understanding your demographics becomes key.
So, what kind of content is worth sharing? As you probably
already know, the most shareable content are the kinds of
videos that are either extremely funny or that appeal on an
emotional level in some way. While it can be controversial,
these kinds of videos don't bring in the positive results in the
say way as the heart-warming stories would. The last thing
that you want to create is a boring video where you are
standing in front of the camera with a potted plant and filing
cabinet in the background, spouting out what makes your
product better than all the others in a monotonous tone. No
one is going to find that scenario exciting or funny, and they
won't share the video which means that you won't be able to
attract new followers or build your authority on YouTube.
Instead, you need to try and illustrate just how great your
product is in a series of videos and make sure they are
entertaining. You’ll need to find the style of videos that will
work for your business, which means you’ll have to
experiment with your videos until you find what works. Just make sure that the final style that you land on will either
present your content in a funny or entertaining way, but
ideally, you want to try to incorporate both into your videos.
Brand Your Channel Page
When it comes to building authority on YouTube, an easy
way to do this is by making sure that your branding is
consistent with your company website and across all social
media platforms, including YouTube. You can customize
your YouTube channel to be consistent with your business
branding material by making sure that you are using the
same colors, the same tone, and the same style on all your
online marketing platforms. You also want to add your
company logo to your page; you can either use it as your
channel profile photo or include it in your channel banner.
Either way, you want to make sure that your target audience
can quickly identify your brand when they visit your channel.
An important thing for you to remember is that you will not
be able to change the name of your channel once you have
set it up on the platform. This means that you need to make
sure that you choose the right name that will attract the right
audience to your page. You can do this in the content
planning stage before you even sign up for a YouTube
business channel.
Like with any of the other social media platforms, it is
incredibly important that you complete your channel profile
and include as much detail about your business and brand
as possible. Including relevant keywords in your company
description can help your channel rank higher on the search
engines, which will make your videos more discoverable by your target audience. Another way to ensure that your
videos rank high in the search results is by making sure you
correctly tag your videos every time you upload them to your
channel.
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