Generating Email Leads With A YouTube Ads Campaign ...

 Chapter 10: 

Generating Email Leads With A YouTube Ads Campaign 

Hey there friends! When people are on YouTube, watching and searching for

videos about topics in your target niche, they’re already qualified to become

business leads that you can nurture with a well-planned email campaign.

Today we’re going to teach you an easy way to capture email leads with

YouTube Ads, step by step.

Getting Started

Start on your Google Ads dashboard. Click on the “campaigns” tab. Now click on

the “plus” button and then on “new campaign”.

On the following page, select “leads” as your campaign goal. This option will

provide you with campaign settings that are optimized to help you get leads by

encouraging viewers to take action.

Before you continue, make sure that you’ve installed conversion tracking on the

web page that you are going to use to capture your email leads. Now select

“video” as the campaign type, and then click on “continue”.

Creating The Campaign

Now it is time to create your lead capture campaign. Start by entering the name

of the campaign in the “campaign name” field.

Now select your budget “type” and enter your budget amount. Now select your

“start and end dates”.

Now select your “bidding strategy”. Because this campaign type is designed to

generate conversions, the only bidding strategies available are “maximize

conversions” and “target CPA”.

If you select “maximize conversions” you can automate bids so you can get the

most conversions within your budget. You should select this strategy when you

are targeting a broad audience.

If you select “Target Cost-Per-Acquisition” you can select the amount of money

that you’re willing to spend per each email lead. You should select this strategy

when you are targeting a very specific audience.

For this example we are going to select “maximize conversions”. By default, the

only network that you can target with lead capture campaigns is YouTube, so

skip this menu and simply select your target “languages” and your target

“locations”. Now scroll down and enter the name of the ad group for this

campaign in the “ad group” field.

Now click on the “demographics” menu to define your demographic targeting.

Now click on the “audiences” menu to define the audience that will see your

ads.

Now click on the “keywords” menu. Enter your target keywords and search

terms in the keywords column.

Now click on the “topics” menu to select your target topics from the display

menu.

Now click on the “placements” menu if you want to select specific placements

where you want to show your ads.

Creating The Ad

Now it is time to create the ad. Start by pasting the URL of the YouTube video

that you’ll use to promote your opt-in page in the “search for a video” field.

Now enter your opt-in page URL in the “final URL” field. In our case, we’re going 

to enter the URL of a lead capture page that we created on “MailChimp”, a 

great email marketing tool that allows you to capture up to 2,000 subscribers for 

free. 

Now click on the “display URL” field to generate a display URL to show on your 

ad. You can customize this URL to make it more attractive and clickable.

Now type a compelling call-to-action in the “call-to-action” field. Now add up to 

two keywords or one search term that relates to the content in your opt-in page 

to the “headline” field.

Now select to “autogenerate” companion banner and enter a name for your 

video ad in the “ad name” field. Preview the appearance of your ad in the 

preview window on the right, then click on “save and continue”.

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