Ways To Promote Your Business With Facebook Live Part 4

 Ways To Promote Your Business

With Facebook Live

Contests that drive Engetment

In order for a contest to work the winners need to receive something that is valuable. Perhaps you 

could give away one of your products for free or provide access to a service you provide for a period of 

time (a few months or even a year).

You can really drive engagement for your Facebook Live event by requesting that the viewers that 

want to enter your contest must leave a comment. After the event you will look at all of the comments 

and choose the winners either randomly or based on the best comments.

Ask your viewers to share your event as well. Tell them that if they share your event with their 

followers they will definitely win a prize. You can see who shared your event afterwards and then 

reward them. People always like contests on Facebook so use the power of Facebook Live to take 

advantage of this.

By giving away your products or services as prizes you will have the opportunity to increase the 

exposure of them on your live event. It is a good way to generate leads and sales for your business.

Ask me Anything

Holding an “ask me anything” Facebook Live event is a really effective way to promote your business.

It is best to do this when you have established a number of followers on Facebook as we do not

recommend it to businesses that are just getting started.

Although your viewers can literally ask you anything, we recommend that you have an agenda for the

event otherwise it could get completely out of hand. You want to steer the questions that people ask

you towards your business and the products and services that you offer.

People may ask you how you got started and what triggered you to start your business. These are

great questions that you can answer in a way that will help to develop trust. These ask me anything

events will help position you as an expert in your niche and the “go to” person for help and advice.

Host a Behind The SERVICES Event

Here you will show what goes on in your business behind the scenes. This can include a tour of your

business premises and interviews with staff members that work for you. People are really interested in

this kind of event and you should be able to get a lot of viewers.

Opening up your business and letting people in is a great way to develop your KLT. If people feel that

they know, like and trust you then it will be a lot easier for you to generate more leads and make more

sales. Not many businesses are prepared to do this, so give yourself an advantage over your competitors

Expert Interviews

Most niches have experts in them that already have a large following on social media or a large list of

email subscribers. Identify who these people are and approach them for an interview using Facebook Live. 

Agree the questions that you will ask the expert prior to the event and make sure that you provide the

opportunity for the audience to ask their questions too. Interaction with these events is very

important.

You can agree a deal with the expert that you will promote one of your products or services and share

the spoils with them. If you approach these interview events in the right way they can be a win-win for

you, the expert and your audience.

The expert will have access to a lot of people that you don’t. You will have some followers that will

benefit the expert as well. The audience wins because they know (or have heard of) the expert, and

get the opportunity to hear what they have to say and to ask their own questions.

Not all of the experts that you approach are going to agree to an interview so keep going until you find

one that will. Most of the experts will jump at the chance for more exposure so it should not be too

difficult for you to find willing participants for your live event.

If there are a number of experts that are willing to appear on Facebook Live events with you then hold

a separate event for each of them. We do not recommend that you try to hold a live event with

several experts as they are likely to be competitors and this will not be very effective.

Showcase your customers sarvices live

There are a few ways that you can approach this. What you want to demonstrate here is that you and

the other members of your business are committed to providing the highest levels of customer

service. This will really resonate with your audience and they are more likely to become customers

after a successful customer service live event.

You could hold a questions and answers event where you answer all of the questions from your

audience. Explain how you approach customer service and support and provide examples of how this

works.

If you have a customer service team then you could have live footage of them in action dealing with

customer service inquiries. Whatever you choose to do, make sure that you provide your audience

with the opportunity to interact with you by asking questions in the comments.

By demonstrating that you truly put your customers first will position you head and shoulders above

your competition. There are so many examples of bad customer service on the Internet today that it

will be very appealing for your audience to “test you out”. Once you prove that you can pass the test

then you will drive more leads and sales for your business.