Top 5 Ways To Promote Your Business 

With Facebook Live

Facebook Live has been around for a while now and a number of businesses are using it effectively as a promotional tool. But a lot of businesses are failing to use this powerful medium as a way to get the word out about what they have to offer.

A lot of business owners either do not recognize the potential that Facebook Live offers them or they have no idea how they can use it effectively to enhance their brand awareness and drive more leads and sales for their business.

So in this powerful report we will reveal why you should be using Facebook Live as a way to promote your business and show you 12 ways that you can use it to best effect. You will never be short of promotional ideas with Facebook Live after reading this short report.

So let’s get on with it shall we?

Why You Should Use Facebook Live To Promote Your Business

If you are not aware of the power of live video then you need to read this section very carefully. There are a number of benefits for your business here and we will highlight the main ones below.

It’s great for Building Trust

When you create a Facebook Live event your audience can see who you are. By using the right approach, your event will seem like it is a one to one session for all of your viewers. People want to see who you are and know what you stand for. This is essential for building trust.

You may have heard of the KLT principle before. This stands for Know, Like and Trust. When you achieve this with your audience they will be a lot more likely to make a purchase. Facebook Live provides you with the opportunity to develop your KLT factor.

Engage with your Audience

Not only does Facebook have the largest amount of potential customers for you through their billions of users, they also provide you the opportunity to engage with your target audience. The most effective way to do this is through the use of Facebook Live events.

Facebook users are three times more likely to watch a live event than they are to watch a pre-recorded video. Millions watch pre-recorded videos on Facebook each day so imagine how many people you can get to watch your live event!

Facebook now prioritizes live events in their algorithm so you have a lot more chance of your event being visible in the news feeds of your audience. Live events have higher priority than pre-recorded videos. 

With your Facebook Live event you can respond to comments from your viewers as they arrive. You are saying to your audience that you are there for them right now in real-time. You can create a very good experience for your viewers and they will feel truly engaged with you.

Drive Traffic to your Funnel

You can use your Facebook Live events to drive traffic to your sales funnels. If you don’t have a sales funnel then you need to set this up prior to your live event. A sales funnel starts with lead generation. You get people into the funnel by offering them an incentive such as something valuable for free.

You need to tell your viewers about the valuable free gift that you have for them during your live event. Mention your funnel link and explain how much benefit they will get by obtaining the free incentive. Facebook Live is a great tool for driving targeted leads to your funnels.

Build your Email List

While we encourage you to try and obtain sales for your product or service during your Facebook Live event, not everyone is going to be ready to make a purchase at that time. So you need to ensure that you get as many people to join your email list as you can during and after your event.

Signing up for your email list must be the first step of your sales funnel. Once you have these people on your list you can send further emails to them encouraging them to go deeper into your sales funnel.

OK so now you know why you should use Facebook Live events to promote your business, let’s look at the 12 effective promotional tactics using Facebook Live that you can use to drive leads and sales and give your brand a boost.

     

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