How Does YouTube Ads Google Ads Frequently Asked Questions?

 How Does YouTube Ads Google Ads Frequently Asked Questions? 

How Does YouTube Advertising 
Compare To Advertising On Other Platforms?

Ans) The difference between YouTube 

and other advertising platforms is that YouTube is great to build brand awareness, product consideration, and to 

achieve other long-term marketing objectives.

This is because YouTube users are not actively looking for products. They’re 

looking for entertainment and education. On YouTube, it is a better strategy to 

create an explainer video about a product than a direct sales video to pitch the 

product.

How Do You Know Whether Your Customers Are On YouTube?

Ans) The easiest way to find out whether your customers are on YouTube is by doing 

a quick keyword research. You just have to use the keywords and possible 

search terms used by people that could be interested in your product or service 

to find YouTube videos related to your offers.

If you find lots of videos related to your offers, you have to check how many 

views those videos have, because those are the type of videos where you’ll 

show your YouTube ads. If there’s lots of people watching those videos, then 

you will find a lot of customers on YouTube.

Are YouTube Ads Considered Expensive?

Ans) YouTube Ads is considered one of the most cost-effective advertising platforms 

on the internet because even $1 can get you a couple qualified views out of a 

thousand impressions. And you’ll save even more money if you target your 

audience well!

What’s The Fastest Way To Get Your ROI On YouTube Ads?

Ans) The fastest way to get your ad spend back is by promoting a service with an 

entertaining brand awareness campaign. If you’re selling a service, creating an entertaining video to advertise it will keep it top-of-mind. You can then expand

that campaign with a video discovery campaign, which will keep your videos

visible in the recommended video feed.

What Factors Outside Of YouTube Can Affect Ad Performance?

Ans) The main factor that will negatively affect YouTube ad performance outside of

the video ad is the destination. If your ad is doing its job of sending people to the

URL, but you’re not achieving your conversion goals, then you have to fix

conversion elements in the destination, because it means that users do not find

your website, landing page, or opt-in page attractive.

What Metrics Should You Pay The Most Attention To If You Want To
Measure Performance?

Ans) There are two key metrics that you have to pay close attention to: Clicks and

Video Viewership. The “Clicks” metric can tell you how many of the targets that

your ad reached clicked through your URL. The “video viewership” metric will

tell you what percentage of your video ad people are watching and see whether

your targets are engaged or losing interest.

What’s The Best Indicator That A User Will Engage With Your Brand
After Watching One Of Your Ads?

Ans) The best indicator of interest is watch percentage. Users who watch your video

ads to completion are 23 times more likely to engage AND convert down the

line. Even users who don’t watch to completion are 10 times more likely to

engage than users who skip.

For How Long Is It Recommended To Run A Single YouTube Ads
Campaign?

Ans) You can run a single video ad campaign for a full year and a little more if your

audience is broad enough. You will know when to stop running your YouTube

Ads campaigns once viewership drops to 25% or less.

How Can You Expand The Reach Of Your YouTube Ads Campaigns?

Ans) The easiest way to expand your YouTube Ads campaigns is by showing your

video ads on other locations and by showing it to audiences that are similar to

your target audience. This won’t necessarily make you more money, but it can

immensely help you to expand your brand.

What Should You Do If A YouTube Ad Doesn’t Work?

Ans) Sometimes, a YouTube Ad simply needs to be fixed and optimized if it doesn’t

work. If you run a single variation of your ad, it will take you some time to find

out what’s the best version of your ad.

But if you create and test two or more variations of the same ad, each one with

a different display URL, a different headline, a different description, and a

different call to action, then it is going to be easier to create the ultimate version

of your ad!