YOUTUBE ADS BEST STRATEGY FOR MARKETING IN 2023...

 YouTube Ads Best Practices For Marketers In 2023 

YouTube is full of brands and

businesses that have tried and failed

to properly advertise their stuff on

the platform. While some like to

blame saturation over their failure to

get their ad spend back, we believe

that the real reason why so many

don’t do well is because they just ‘set and forget’.

In this lesson we are going to discuss essential YouTube advertising best

practices that any marketer has to apply to succeed in 2019 and beyond!

Put Up A Dynamic YouTube

Channel

YouTube advertising doesn’t start

and end with your video ads. Your

channel is as important as your video

ads, and you can use it as one step in

your marketing funnel.

This is because a lot of the viewers that you’ll reach will be more curious about

your other videos than about your brand or your products. To find more of your

videos, they will go to your channel first instead of to your website.

At that point they’ll become potential leads, and if you want to move them

further into your funnel then you have to put a channel where they can spend

some time learning more about your brand or products.

Some steps that you can take to put up a more dynamic channel include:

✓ Adding a “Channel Trailer” to your channel’s homepage

✓ Creating and uploading several “how to” and review videos

✓ Creating weekly videos to discuss news in your niche industry

✓ Creating Playlists

✓ Optimizing your channel’s “About” page .

Use Advanced Targeting
Options

The best way to run cost-effective

and results-oriented YouTube ads

campaigns is by using the advanced

targeting options available during the campaign setup.

So instead of focusing solely on demographics targeting, you should always

leverage advanced targeting. You should especially focus on “topics” targeting

and “placements” targeting to reach the audience that will find your ads to be

truly relevant to their interests and needs.

Set A Frequency Cap

You run the risk of spending too

much money and causing ad fatigue

by showing the same ad to the same

users over and over if you don’t set a

frequency cap. Frequency capping is

the number of times that you’ll show an ad to the same user if he doesn’t watch

it or doesn’t interact with it.

You can set a frequency cap on each campaign by clicking on the “additional

settings” menu during the campaign setup. Then you have to click on the

“frequency capping” option. You can select “cap impression frequency” to limit

the number of impressions per user and “cap view frequency” to limit the

number of views per user.

Select Detailed Thumbnails

Always select the video still that best

represents your message as your

thumbnail. Remember that the

thumbnail is what will expose your

video ad on search results and on the

“recommended videos” feed.

Whether a user clicks on it or not will

highly depend on how attractive it is.

Keep Your Destination Simple..

Landing pages with too much information can easily put off a potential lead. If

you send an ad viewer to a landing page using a “sign up” CTA, but the page is

full of text and other CTA buttons encouraging the visitor to take a different

action, then he will simply not convert.

What you have to do is to send viewers to a landing page that is simple, clean,

with little text, and that has a single CTA button that is relevant to the CTA

button in the video.  

Leverage Cards And Auto End

Screens

We recommend you to include

channel cards and video cards in your

videos, and to enable “auto end

screens” in all your campaigns to

keep viewers interacting with your YouTube ads for longer and to create more

opportunities to engage viewers with your other videos, your channel, and your

external URLs.