5 Ways To Build Your Authority On YouTube Full details Information-2

 Create Different Types of Content 

To build your authority on YouTube, you need to create

videos that get a lot of views, and you need to increase your

number of subscribers. This means that you need to

produce the kind of videos that will garner a lot of attention.

While we discussed creating funny and entertaining videos

earlier in this piece, there are other kinds of video formats

that have been proven successful on YouTube. To be a

smart brand marketer, you need to know which types of

videos are most popular and understand how you can

develop your videos around these trends. Creating different

kinds of videos around your product or service will keep

your viewers interested and coming back for more. Here are

some of the most popular types of content that you can

create for your YouTube channel to help build your authority

on the platform.

• Product Reviews

• How-to-videos

• Video blogs or vlogs

• Comedy or Skit videos

• Educational videos

• Q&A videos

• Behind the scenes videos

• Webinars 

To build your authority, you’ll need to venture out of your

comfort zone and try different content styles. While not all of

these types of video formats will work for your business, you

want to experiment early on to determine which videos work

best and attract the most viewers. Narrow down your

selection to three or four different content styles and make

sure you rotate them often to keep your audience interested

in what you have to say.

Promote Your Videos

If you don't spend the time actively promoting your videos

on YouTube and through other marketing channels, your

audience will never find your videos, and you will never

become an authority in your niche. Fortunately, YouTube

has streamlined the process of sharing videos on other

social media platforms, which will make it much easier for

you to share your videos on Facebook and Twitter. You now

have the option to auto-share on these platforms making it

that much easier to share your content across your social

media channels. You can also link your blog to your

YouTube channel, which will allow you to post your videos

directly to your blog from your YouTube channel.

Alternatively, you can embed your videos into your written

blog posts or even create a video of your homepage that

you can permanently feature on your channel. This is made

possible when you use the embed code that is provided to

you when your video is posted on YouTube. You also want

to try to link your YouTube channel everywhere and

anywhere you possibly can. This includes your website,

your blog, your Facebook account, your LinkedIn, your 

Twitter, and even your Instagram account. The reason

behind this is that the more links that you have pointing

towards your videos and YouTube channel, the higher it will

be ranked in YouTube searches and searches on Google.

Finally, you may want to consider using paid advertising to

get the word out about your channel and gain more

subscribers. Paying to run an ad campaign can help to drive

more views and subscriptions to your channel. With Google

Ads, you can create an ad that will run before a video starts,

or alongside a video on its YouTube watch page. All you

have to do is create your ad, set your budget, and target

your audience. Fortunately, there isn't a minimum price to

run an ad on the video platform, and you can change your

budget or target at any time, as well as ending your

campaign whenever you want. While there is no single

formula for the perfect video ad, there are several different

ways that you can create ads that will deliver maximum

impact. Once your ads are live, you'll need to monitor the

results and make any necessary changes to ensure you are

getting the best results.

Conclusion

YouTube has always been a source of entertaining content

for viewers around the world. However, over the last several

years, it has also started to stake its claim as a powerful and

essential tool for marketing a business. In fact, nearly half of

all companies plan to add YouTube to their marketing

strategy over the next year according to a recent report by

the State of Inbound.

For smaller and medium-sized businesses, YouTube can be

an excellent way for you to build brand awareness and

increase your authority in your industry. With these five,

simple strategies, you can establish a YouTube channel that

will get noticed and continue to bring new audiences to your

business and help you build your authority in your niche. If

you aren't already active on YouTube, what are you waiting

for, the time to get started is now?