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 YOUTUBE SUCCESS GUIDE


INTRODUCTION

YouTube – You What?
Have you heard about YouTube.com? Maybe you are scratching 
your head, wondering, “What is it”?

Is it, a catchy name for a catchy service?

Is it a marketing tool?
Is it a website for novice filmmakers?

The answer is yes, yes, yes and then some. You see, YouTube 
is many things to many people, depending on how they use it 
and their purposes for its use. You can define the website’s 
purpose tradition-ally as:
How to YouTube success guide


YouTube.com is one of the many Web 2.0 sites popping up

However, YouTube.com, like many Web 2.0, sites is much more
than a site allowing individuals to share video clips. It is a place
for public commentary, a place where people can review the
latest and greatest info products, a place where people can
network and share common interests, goals, and opportunities.
The best part? YouTube.com is not too complicated to use,

driving away hordes of novice users. In fact, the opposite is true.
YouTube.com is easy to master. This website allows just about
anyone to sign up for an account, upload, share video clips, and
view other people’s video clips. Sounds neat, huh?
Just like many popular sites, registered members can rate
videos, or find out how many times other people link to a video clip
for their viewing pleasure. YouTube.com provides and publishes
this informa-tion for your convenience, for its loyal fans. 

Have you heard about Netflix? 

The idea is the same. Netflix is an online video
“store” if you will, like Blockbuster. Registered members can log in
and rent videos sent directly to their home. They can also rate and
review the videos they see. That way, the public has a better feel
for what videos are worth watching (and whether there are some
videos they shouldn’t bother with).
The site can also tailor its recommendations to you depending on
how many videos you rate. The big DIFFERENCE between a site like
this however, a static site, and YouTube.com, is using YouTube, and
you can watch video clips right from your home computer. There is no
renting, no late fees and no charges to become a member.
Will you watch a full video? No. You will watch a video clip. In the
ten minutes of time a user has to make a video clip however, you can
be sure they will input as much valuable and telling information as they
possibly can. So, a visit to YouTube.com is well worth it.
Is YouTube.com popular? Yes, and not just among the young. In
fact, the young and old alike are enjoying their newfound “celebrity”
status by posting their own video clips to the Web. And, speaking of
celebrities… YouTube is popular among web fans, your average Jane
or Joe, and celebrities getting in on the action. Just like MySpace.com
attracts many public figures interested in connecting with their
fan base and audience, so too does YouTube appeal to the
same crowd for similar reasons.
Alanis Morissette (a well-known singer, just in case you don’t
know) just did a spoof of Fergie’s (another young hip-hop singer)
“My Humps” video. It’s pretty funny, if you have a good sense of
humor. “You love my lady lumps?” What isn’t funny about that?
Even if you never heard the original song, you will get a good
chuckle out of it. It is also a great example of a good video, and
you can use it for a model when trying to create your own video
clips for YouTube (we’ll get to that later).
Check it out:
http://www.youtube.com/results?search_query=My+humps+alanis+
There is no cost just to listen, and you will learn a great deal.
Of course you can just type it (my humps) into Google and
How to YouTube success guide Freelancer


find about another dozen sites promoting the video. 

While YouTube.com is fun, it can also be an extremely useful tool for  
promoting your business, your website, and for networking and
connecting with people around the globe. So why write a guide
on YouTube? I’ll tell you why…
Here’s the point.
YouTube isn’t just for fun, though we have focused so far on
some of the funnier and entertaining features offered by the popular
site. But, just as YouTube.com is fun, you can just as easily use it
to promote your website, advertise your business or simply
publicize what it is you have to offer. For that reason, people are
jumping hand over heals to get their hands on it. Large corporations
including CBS, NBC, Sony BMG and others, people that once
opposed the site, are clamoring to get in on the action. The reason?

Millions of consumers are logging in every day to catch a


glimpse of what YouTube has to offer…
YouTube may become the most popular Web 2.0 site on the
Net. The sooner you get in, the faster you will start realizing the
benefits YouTube has to offer.
Want to see just how useful YouTube.com can be to the ordinary
politician, small business owner or marketer? Check this out:
http://www.youtube.com/results?search_query=obama
Consider YouTube.com a platform, one you can use to connect
with users in a meaningful, directed and intimate way.
YouTube.com offers something for just about anyone.
What does YouTube offer? Among the material posted on
YouTube include many TV clips, multiple music videos, and much
amateur content, content from bloggers, and content from Internet
Marketers interested in getting in on the action. Celebrities, news
organizations, and even musicians are now allowing users to upload
short video clips of their works to this incredibly fast-growing website.
When Did It All Begin?
Here are the facts about YouTube.com as a business and rapidly
growing enterprise. Started in February of 2005, the site gained
massive media attention and popularity, in part because it was some￾thing fresh and new. It also brought with it some controversy, 
How to YouTube success guide Freelancer


as many of the more popular and successful websites do.

 Time Magazine  
suggested it was the most popular invention during 2006. Of course, it
is not to say YouTube is not without its share of controversy. Quite the
opposite is true. We’ll learn more about the ups and downs YouTube
has experienced in the next section.
What is important for you to know now is YouTube is a
power-house, a weapon anyone can use to gain free publicity. It
even captured the attention of industry giant Google Inc.

Google Inc. bought the company for just over $5.4 billion
dollars in late 2006.

Infusing the company and website with even more capital and
resources, there is almost no limit to what YouTube can do in
the future, and where it will take its customers.
Be aware, we’ll use the terms YouTube and YouTube.com inter￾changeably throughout this guide. This is not because we can’t decide
which is better, it just helps make the reading a tad more inter-esting.
OK, now that you know “what” it is, I’m sure you want to know how you
can jump on the bandwagon and become part of the next generation
legacy YouTube has to offer, right? Here’s how…
How To Become A Part Of The Legacy
Everyone wants to be part of a legacy. If you bought this guide
you are considering what exactly YouTube has to offer you. You
can use it as a source of entertainment. If you are an entrepreneur,
business owner or marketer, chances are you want to know 

how to use YouTube to connect with your target audience.

 The good news is you can easily to this. In fact, joining YouTube is easy, just as  
easy as it is to sign with other popular site.
Now, to get “in” on the action, you will need to register. If you
just want to find out what all the fuss is about, you can tour the site
and check out popular video clips free of chard. That’s right… you
can watch videos free on YouTube, you don’t need to register.
But…
If you want to upload videos, promo your site, brand your name
or get the attention of others, you will have to register. Don’t
worry, registration is easy. We’ll talk more about that later too.
Now that you have a better idea of what YouTube is about concep￾tually, let’s learn a little bit more about the history of this incredible site.
In the next section we’ll provide you a small history of YouTube,
so you have a better sense of where it came from and where it
may go. Hold onto your hats…

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