Generating Google Ads Sales Product Consideration Campaign On YouTube..

 Chapter 6: 

Generating More Sales With A Product Consideration  Campaign On YouTube 

Hey there everyone! YouTube is one of the most commercial websites you can

find. Explainer videos and video reviews can easily help you sell just about

anything to an audience that gets fired up about watching their favorite

products in action.

And you can easily boost sales by helping your product videos with a YouTube

Ads campaign. That is why today we are going to show you how to generate

more sales on YouTube with a product consideration campaign!  

Getting Started

Start on your Google Ads dashboard. Click on the “campaigns” tab located on

the left-hand menu. On the following page, click on the “plus” button, and then

on the “new campaign” option.

Now select the “product and brand consideration” option from the campaign

goal selection screen. This campaign goal will provide you with settings that are

optimized to help you sell more of your products.

Now select “video” as your campaign type. Now it is time to select a campaign

subtype. You can choose from two types of campaign subtypes when creating

product consideration campaigns.

You can select “influence consideration” to create video ad campaigns that

showcase your brand and products.

Or you can select “shopping” to create video ad campaigns to directly promote

specific products and to drive people to your online store. Please note that you

need a Google Merchant account in order to select the “shopping” campaign

subtype.

For this example we are going to select “influence consideration”. You can click

on “continue” after selecting the campaign subtype.

Creating The Campaign

Now it is time to create your new campaign. Start by entering the name of the

new campaign in the “campaign name” field.

Now select your “budget type”, and then enter your budget amount below.

Now select your “start and end dates”. When you select “product

consideration” as your campaign goal, the only bidding strategy available is

“maximum cost-per-view”, so you can continue straight to the next settings.

Next up we recommend you to leave all “networks” selected. Now select your 

target “languages”, and then your target “locations”.

Scroll down to the “ad group” section and enter the name of the ad group for

this campaign in the “ad group name” field.

Now move to the “people” section to define your audience. Click on the

“demographics” menu to define your demographic targeting.

Now click on the “audiences” menu to define the audience that will see your

ads. For product consideration campaigns, the best strategy is to define

audiences that are ready to buy. To do this, click on the “browse” tab.

Now click on “what they are actively searching or planning”. Now click on the

“in-market audiences” display menu button, and then select a category.

Now move to the “content” section to narrow your reach. Start on the

“keywords” menu. Here you have to enter your product keywords and buyer

search terms in the keywords column, each one separated by a line Now click on the “topics” menu to select target topics from the display menu.

Your ads will be triggered on videos and content that cover the topics that you

select here.

Now click on the “placements” menu. Here you can select specific placements

where to show your ads. For example, you can show your product consideration

ads on high-traffic YouTube videos by typing a product keyword in the

placements search bar, and then selecting the placement category. You can then

select multiple videos from the list. You can apply these same steps if you want

to select YouTube channels or websites instead of videos.

Now enter your “maximum cost-per-view” bid in the “bidding” section. This is

the maximum amount that you are willing to pay for each view on your ad.

Creating The Ad

Now click on the “topics” menu to select target topics from the display menu. 

Your ads will be triggered on videos and content that cover the topics that you 

select here.

Now click on the “placements” menu. Here you can select specific placements 

where to show your ads. For example, you can show your product consideration 

ads on high-traffic YouTube videos by typing a product keyword in the 

placements search bar, and then selecting the placement category. You can then 

select multiple videos from the list. You can apply these same steps if you want 

to select YouTube channels or websites instead of videos.

Now enter your “maximum cost-per-view” bid in the “bidding” section. This is 

the maximum amount that you are willing to pay for each view on your ad.

Creating The Ad

Now move over the “create your video ad” section and paste the URL of the

product video that you want to promote in the “search for a video” field..

Next up you have to select the ad format. You have two ad formats available

when creating product consideration campaigns: “in-stream ad” and “video

discovery ad”. For this example we are going to select “in-stream ad”.

When creating an in-stream ad for a product consideration campaign, you’ll

simply have to enter your landing page or online store URL in the “final URL”

field. Now click on the “display URL” field to generate a display URL for your

video ad.

You can check the “call-to-action” box to include a CTA button on your ad. If you

activate the “call-to-action” you’ll simply have to enter a call-to-action text in the

“call-to-action” field and a brief headline in the “headline” field.

Next up select “autogenerate” companion banner and then enter a name for

your new ad in the “ad name” field. Check how your product consideration ad

will look on mobile and desktop placements in the preview window on the right,

and then click on “save and continue”.

Now review all your campaign settings on the following page and click on

“continue to campaign” when you’re ready. Awesome! This is how you can

quickly and easily increase sales with a YouTube Ads campaign

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