Getting Qualified Views With Bumper non skippable Video Ads ...

 Chapter 8: 

Getting More Qualified Views With Bumper And non skippable Video Ads 

As an online marketer, you know full well that the best way to qualify 

prospective leads or buyers is by interrupting their experience and locking their 

attention with a well-timed pop-up opt-in.

Today we are going to show you how to set up short video ads that can’t be 

skipped, which can help you to get your message across much more easily.

Getting Started

Start on your Google Ads account. Click on the “campaigns” tab. On the

following page, click on the “plus” button and then on the “new campaign”

option.

Now select “brand awareness and reach” as your campaign goal. This option will

allow you to select campaign subtypes that provide you with non-skippable ad

formats.

Now select “video” as the campaign type. Now it is time to select the campaign

subtype. The two campaign subtypes that allow you to create non-skippable

video ads are “bumper” and “non-skippable in-stream”.

“Bumper” campaigns allow you to create video ads that are 6 seconds long.

They’re very cost-efficient and are a great way to send quick marketing

messages and promotions.

“Non-skippable in-stream” allow you to create video ads that are 7 to 15 seconds

long, and they’re a great way to launch TV-style advertising campaigns to send

your entire message.

Both campaign subtypes allow you to adjust the same configurations and have

the same default values, and they just differ in the length of the videos that they

allow you to promote.

For this example, we are going to select “non-skippable in-stream” to promote a

7 second video from our channel.

You can click on continue to move to the next step after selecting the campaign

subtype.

Creating The Campaign

Now it is time to create the video ad campaign. Start by entering the name of

the campaign in the “campaign name” field.

Now move to the “budget” section and select your budget “type”. Then enter

your total or daily spend in the average spend field.

Now select your “start and end dates”. The settings in “bidding strategy” and

“networks” can’t be changed under this campaign subtype, so you can skip

them. Continue by selecting your target “languages” and “locations”.

Now scroll down and enter the name of the ad group for this campaign in the

“ad group name” field.

Now you have to define your audience and narrow your reach. It is important

that you target the right audience data as well as the right keywords in this

section in order to get only very qualified views.

Start on the “people” section to define your audience. Click on the 

“demographics” menu to define your demographic targeting.

Then click on the “audiences” menu to define the audience that will see your 

ads. Click on the “browse” tab, and browse attributes that best define your 

audience.

Now move to the “content” section to narrow your reach. Click on the 

“keywords” menu, and enter your target keywords and search terms in the 

keywords column, each one separated by a line. Your non-skippable video ads 

will appear on YouTube videos and channels that contain these keywords.

Now click on the “topics” menu to select a topic. Your ads will appear on videos 

and content that cover these topics. Now click on the “placements” menu if you 

want to select specific placements to show your ads. 

Now move to the “bidding” section and enter the maximum amount that you 

are willing to pay for each thousand times your video is advertised on other 

videos.

Creating The Ad 

Now it is time to create the ad. Paste the URL of the YouTube video that you 

want to advertise in the “search for a video” field. Remember that if you select 

“bumper” as the campaign subtype, your video has to be 6 seconds long, and if 

you selected “non-skippable in-stream”, your video has to be between 7 and 15 

seconds long.

As you can see, the default video ad format in this campaign is “non-skippable 

in-stream”, and it can’t be changed.

Now enter the URL that you want to promote with your ad in the “final URL” 

field. Now click on the “display URL” field to generate a display URL to show on 

your ad.

Now select to “autogenerate” companion banner, or to “upload an image” for 

your companion banner. Now enter a name for your video ad in the “ad name” 

field.

Now click on “save and continue”. Review your campaign settings on the

following page and click on “continue to campaign”. And that is it! Now your

video will be viewed by thousands of YouTube users within moments!

Reading Now Next part...