Making Money from Selling Advertising Space eZine publisher
Introduction
On the Internet, it is very possible to make money without selling
any product. One way of doing so is through starting your own eZine,
also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis
to your subscribers. The good part is that you have a flexible choice
in automating the process of sending out your eZine issues for you
or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve the benefits a
conventional newsletter publisher enjoys without having to chop
down several trees in the process, you can easily and conveniently
spread your marketing influence and expertise to your base of
subscribers from the shoes of an ordinary individual.
In other words, you do not have to invest in expensive printing
equipment, brick and mortar business, and hiring staff just to run
your own newsletter publication, resulting in a lot of time, money and
effort saved.
Basically, all you need to start your own eZine are an auto responder
and broadcast feature to go with, enabling you to reach out to your
massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own
product for sale, then publishing your own online newsletter can be
one of the wisest decisions you will ever make, given the benefits
of impressive marketing power and influence it can offer to you.
Making Money from Selling Advertising Space
If you would observe the company that delivers the daily paper to your
doorstep for a business case study, you will come to learn that the
newspaper publisher hires reporters, writers and other important staff
to create the contents and deliver the papers to their readers.
In addition to the above mention, the publisher has to invest
regularly in heavy duty machineries and tons of papers in printing
tons of newspapers on a daily basis.
And in order to ensure that the newspapers are delivered on time,
the publisher appoints agents at every part of the covered territory.
So, how does the newspaper company make money? It is obvious
that selling a copy of the papers at less than a dollar would not even
be able to even fund the operations.
The answer? Selling advertising spaces! You have definitely seen
lots of advertisements in the newspaper. The publisher simply sells
advertising space in the papers to advertisers who want to leverage
their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the exact way from
your newsletter: simply by selling advertising space to prospective
advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended)
subscribers and beyond, you can start selling advertising space for
say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your
subscribers into a profit-pulling device. And since there is virtually no
end to the stream of advertisers as products, services and businesses
are cropping every single day in every industry imaginable, so are
your money making opportunities.
Mailing List for Affiliate Marketers
If you are an affiliate marketer who wants to make a comfortable
living from referring your prospects to other people’s product or
service for decent commissions, then you must consider building
your own mailing list.
Building your mailing list of hungry prospects can be one of the best
investments you will ever make, as it is time and effort worth
spending on. When you strike on a Joint Venture and have a new
product or service to endorse, you can look no further than your own
mailing list.
Granted, that most affiliates, as in more than 90 percent of them,
are not making money from affiliate programs, but this often results
from the same amount of effort focused on least effective methods.
While having your own mailing list is, by a long mile, not the only
effective affiliate marketing method, you can make affiliate sales
very quickly even in the next few hours after sending a sales
message, provided that your mailing list is huge and responsive.
This is often true, because owning your own mailing list for you to
endorse products and services to is one of the fastest-producing
results, beating other affiliate marketing methods imaginable.
In a nutshell, the affiliate marketer who gets ahead of the pack is
the one who owns a huge and responsive mailing list of prospects.
Which is More Important – Product or Mailing List?
If you would ask this question, “Which one is more important – the
mailing list or the product?” any savvy marketer would answer
you, “The mailing list”.
Principally, any wise business person puts the importance of hungry
demand (and not just any demand) in front of the product. In other
words, there is no product if there is no demand! And a mailing list
represents the demand or your business if you would like to call it.
If you frequent the Joint Venture forums and membership sites of
any kind, you will find that product and service owners need mailing
list owners more than the other way round.
This is because the mailing list owners have the prospects that
the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to necessarily
make money from selling your own product. You can sell
advertising space or craft a Joint Venture with product owners in
return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet today
often establish the mailing list (or subscribers) first before the
product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends
and potential friends from around the world through a free
membership access.
While Friendster.com does not make money from the number of
members who join the site, the business makes money from selling
advertising space and partnering with other big time merchants
and businesses, owing to the established number of members
Friendster.com has recruited.
This business is perfect example that demonstrates why every
business should establish a need or demand before the product
itself, and why you should do the same, whether you run a friends
site or not....
Publishing Your eZine – the Pros
There are several advantages publishing your own eZine can offer
to you. Thus if the pros appeal to you, then publishing your own
paperless newsletter can be ideal for you.
The most obvious reason publishing an eZine can be the most ideal
business to you is that it is so easy to start that any individual can
do. There is no need to invest in starting a brick and mortar business
or even staff and heavy machines for that matter.
In fact, you can do this from the comfort of your home as the
most important thing you will need is an auto responder equipped
with broadcast feature. Auto responders such as GetResponse.com
and aWeber.com are highly recommended when it comes to
publishing your own eZine.
In spite of the low start up cost and monthly fees, you can make
money from several profit centers within the spaces of your eZine
issues. You can make money from selling advertising space, just
to name one.
Most importantly, you get to build your own personal media and
spread your marketing influence, making you more valuable to
product and service owners thus do not be surprised if you
receive Joint Venture proposals every so often.
Given some of the best reasons in the world of Internet
Marketing, publishing your own periodical eZine can one of the
best money vehicles you will ever acquire or even build..
Publishing Your eZine – the Cons
As with any other types of businesses, publishing your own
online newsletter a.k.a. eZine has its share of drawbacks, in spite
of the several benefits it offer.
The purpose of this article is not to scare you away with the
disadvantages of publishing your own eZine, as the benefits are
often more attractive. However, I will also show you how you can
easily tackle the cons.
One obvious challenge most beginning eZine publishers face is the
creation of eZine content. Creating your own content can be tiresome,
especially if you are not a gifted writer and that you run out of ideas
every so often that your publishing schedule is threatening you.
A way of taking care of this problem is to create your content in
advance. You can compile 30 days worth of content in one day, for
example. If you are not blessed with writing skills, you can broker
the writing task to capable freelance writers which you can find at
places such as http://www.elance.com/ or
http://www.rentacoder.com/. While you need to pay for such
services, you are at liberty to take the credit for written articles.
Alternatively, you can republish articles from article directories such
as http://ezinearticles.com/. This is a free method you can use in
making content, provided you include the resource box of the original
author and that the article has republishing rights conveyed.
In conclusion, you can easily tackle the content creation challenge
using the mentioned methods that do not require writing on your
part, free or paid..
Deciding the Type of eZine
When choosing a topic to publish your eZine on, you must consider
some important success factors that can determine the flow and
goal of your eZine.
You are encouraged to write non-time sensitive contents such as
short tips, mini stories and interviews. Doing so enables you to create
content in advance so that you can conveniently dispense to your
subscribers at a later schedule.
Topic-wise, you will do well to cater to a starving market that will
always be on demand for the kind of content you offer. And by this, I
mean that you should zero in onto a demand that has been, is and
will always be there.
Relationships and dating are niches that have been on Earth long
before the World Wide Web came up, for example. The food niche
will always be there as long as there are chefs cooking for anyone
with a stomach to fill.
Having said that, you also want to have a steady stream of products
or services of your own or an affiliate for you can endorse to your
mailing list and make even more money.
This is also the reason why the Internet Marketing niche will remain
one of the hottest niches there is, as products and services are
created almost around the clock. As long as there Internet Businesses
cropping out, there will always be needs to be fulfilled.
Churning out eZine Content
Creating your own content can be a challenge if you publish your
own online newsletter or eZine.
However, regardless of any topic you are publishing on, types of
contents can be generally divided into four categories, namely
factual content, short tips, mini stories and case studies.
Other than writing your own content, you can get your own
unique content the quick and easy way by organizing an interview
with an expert or leader in the topic.
Very often, this can be done for free and since the interviewee is
writing out most of the content, there is nothing else for you to
do other than giving the interviewee something valuable in
exchange (maybe a meal!).
Now if you have money to spare, you can hire a ghostwriter to
write your content for you without taking any credit. Recommended
professional marketplaces where you can seek ghostwriters include
http://www.elance.com/ and http://www.rentacoder.com/.
Another little known and underused method in getting your own
content is via public domains. If you are not familiar with the term
"public domain", "public domain" simply means anything that is
NOT protected under US copyright law.
This includes ALL works published before 1923 and, under certain
conditions, works published up to 1978. And in this case, we are
referring “works” to written materials such as reports, articles
and books.
Republishing and repackaging public domain information can help
you save time and effort from creating new ideas and content as they
are readily available. On top of that, you do not have to pay royalties
or copyright fees on that work.
If you fancy the idea of publishing content without any writing on
your part, this method is for you.
The 3 Best eZine Formats
eZine publishers today use any one or more of the 3 most commonly
used eZine formats which I am about to describe to you in this article.
Ultimately, you can decide which format is the best choice for
you, though each winning format has its pros and cons.
The text eZine is the most commonly published. The advantage of this
format is that other than writing, you do not require any special skill
to use a Word or Notepad program.
While the HTML eZine format requires a certain degree of HTML skills on
your part, you can add more sophisticated features to your eZine issues,
making them more appealing to your subscriber thus increases your
readership value, something that text eZines do not have.
You can decorate your eZine format, change your fonts, include
pictures, and more. However, the drawback often faced by HTML
eZines is that they often get trapped into spam filters before
they reach their subscribers’ inboxes.
The third and least used among the 3 formats is the PDF eZine.
Publishing your eZine in PDF format can consume a lot of time
and effort on your part but often make up in quality readership
Due to the commitment, PDF eZines are usually published on a
monthly basis. The great part, though, is that you can put in your
affiliate links in your PDF eZine issue and allow your subscribers
to pass the eZine issue around.
Given the choices, however, you do not have to necessarily choose
strictly one eZine format, as some eZine publishers today do publish
in more than one format.
What You Need to Start an eZine Publication
Starting your own eZine can be a lot easier than you think. This is
because in the most basic necessity, all you really need to get started
publishing your own paperless newsletter are wealth of content, auto
responder with broadcast feature, and a website (which is optional).
Content. You can compile weeks of content ahead in advance and
slowly dispense them to your subscribers. For example, you can
compile 100 short tips in one day and dispense 10 tips once a week.
In other words, you can compile 10 weeks worth of content in just
one day!
Auto responder. Your auto responder is your asset. You need an auto
responder to send your mails and eZine issues to your subscribers
and store your data base of people subscribed to your newsletter.
Some recommended auto responders include GetResponse.com and
aWeber.com.
Website. You may be surprised that this is actually an optional
component. In short, there are eZine publishers publishing
their newsletters without a website!
But of course, having your own website can offer you tremendous
advantages, such as the ability to bring in more subscribers and
having your newsletter indexed in the top Search Engines.
These are the things you need to get started on publishing your own
eZine at its bare minimum. Do not underestimate the little you need,
though, because several eZine publishers today succeed well with
only an auto responder and contents, with or without a website. And
you can, too!
Converting Visitors into Subscribers
If a person visits your website and leaves, chances are that he or she
will not come back, especially if there are no compelling reasons to do
so. After all, we all behave rather impulsively on the Internet, so
much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your
website again. If 1,000 visitors visit your website, leave and never
come back again, you can imagine the amount of potential revenue
lost, simply because they do not come back. You could have
converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the
visitors coming back, but very often, unique content is not the
solution. The real, long-term solution lies in converting your
visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or
her into your subscriber via a simple opt-in to your mailing list. You
do this by asking for your visitor’s name and email address through
your opt-in form.
And if your visitor signs up to be on your mailing list, you can still
follow up with him via email. You can get your subscriber to
consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as
possible and obtain the potential revenue you rightfully deserve – the
easy, wise way.
Making Every Webpage Work For You
If you own one-page sales letter business models or content-based
websites, you should turn every webpage possible into subscriber
snatching devices for you. The good news is that not only is this
method extra effective, it is just as extra effortless when it comes
to applying the concept.
Since visitors can come and leave without remembering your
website in the future (which is very likely to happen), you can still
follow up with your visitors easily by seeking their permission to opt
into your mailing list through your web pages – on autopilot!
You can create a pop up window to appear after your visitor
attempts to close the window or leaves your website, asking for your
visitor’s name and email address so that you can follow up with him
or her in the near future via subscribing to your mailing list for free.
This way, you can convert a big portion of your visitors into
subscribers, giving you a chance to follow up with them on other
offers you may have in the future.
Alternatively, you can insert an opt-in form within the spaces of your
web pages. This method is effective, especially if you are afraid of
Internet users who have pop up killers installed in their web
browsers, set to block any pop up windows.
In conclusion, turning every webpage you own into
subscriber snatching devices with little effort can be
responsible for huge subscriber-pulling results.
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