Traffic overdrive Using Google Adwords To Drive Targeted Traffic

 

Using Google Adwords To Drive Laser 

Targeted Traffic

This is a reason why e-commerce site laser target certain groups of people and 

drive them to their site to showcase their sites and products. Precision marketing 

is essential so that you could count on all the traffic on your site as potential 

customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to 

spend money. One good way of spending money for business gain is through 

advertising. Advertising brings in the people because through advertising, they 

know that there is such a company or product in existence. With the right type of 

advertising, you can see the spurt of traffic growth to your site. With a high 

volume of traffic, even if only a small portion or percentage turns out to be buying 

customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent 

than using Google’s Adwords (http://www.adwords.com/). The surge in popularity 

of Google’s Adwords is very evident as you can see so many sites sporting this 

ad scheme. 

In using Google's Adwords, you pay a certain fee depending on the number of 

keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which

are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures

that you are readily visible in the first page of a search result. Paying Google for

this ad scheme ensures that your target group of people sees your ads. You

drive your laser targeted traffic to your site which provides for their needs and

wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks,

these includes sites like, AskJeeves, AOL Search and Netscape. These sites

also show Adwords ads that react to searches done by visitors. There are also

content networks, non-Search Engine sites that feature Google Adwords, which

will also carry your ads. But this is subjected to the niche the site features. Your

chosen keywords will determine which content network shall feature your ad. The

frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good

to laser target your traffic. Knowing that your traffic are all potential customers

and are interested in your products and company provides you with a more

accurate statistics. This will show you how effective your utilizing of Google

Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for

your Goggle Adwords that pertains to your company and to your products. There

are many online Internet tools that can help you in choosing keywords and

keyword phrases that are currently in demand that could help drive laser targeted

traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a

potential customer that is precisely looking pr interested in what you have to

offer. Make sure that your Google Adwords ad has the right keywords so that you

can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic

will prove to be very beneficial as many other companies can attest to. The

benefits are high with the cost relatively justifiable.

Viral Marketing 101

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition

in the Internet based business. With so many competition and rivalry going on,

every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if

people don’t know that you exist, it doesn’t matter, and you are not going to make

it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce

sites today, there are still some of those that can help you with an extra boost in

the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all

computer owners, it is not what it seems. You do not actually use a computer

virus to spread your business; on the contrary it just might kill you. Everyone has

had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing

technique used to build the public awareness of one’s product or company. They

use many forms of media to reach out to the public without actually promoting the

product by riding on in other forms of addictive means that could get a person

hooked and be obliged or amused to actually pass it on, with the product or

company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media

they will pass it on to their friends and family. They sponsor the certain media,

such as a cool flash game, funny video, amusing story and such, which one may

pass on to another with the company brand or logo or the products description or

any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing

because they are relatively low cost. To avoid being tagged as spam mail, viral

marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it

and open it as well.

Many companies offer incentives such as discounts and rebates when they help

in spreading their viral marketing. They rely on the number of recipients a viral

marketing gets from one person in determining the amount or number of

incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of

publicity and public awareness about your site and your company. You get to

generate a flow of traffic that are potential customers. With a little ingenuity and

imagination, plus some incentives or prizes, you can reach out to a great number

of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral

Marketing and Advertising. Not using it could kill your business. Along with other

schemes and methods in promoting your site, like Search Engine Optimization

and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your

company. You get them to pass your advertisement along. They are also very

low cost that not investing in it could be downright a business suicide. All it takes

is a great idea, a good addicting game, a funny story many ideas are still out

there. Create a gossip or a buzz, many movies are promoted by using scandals

and gossips to make them moiré popular. Remember the movie “The Blair Witch

Project”?

Many big companies have tried viral marketing and have had many success

stories with it. A classic example is Microsoft’s Hotmail. They were the first

known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and

reap the benefits Viral Marketing will provide for you and your sales figures. 

How To Monetize Your Traffic So You Get

The Most Out Of It 

As the book draws to a near end, I’ll show you how to maximize and get the most

out of the traffic you make using the methods we have discussed earlier.

Establishing your own E-commerce site is not like what it used to be. There are

thousands of competition that is all too willing to get a bigger share of the pie.

Every scheme and method you can find to augment your sales would be very

beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are

not going to waste our time and effort just for the fun of it. Many sites would not

wait until hell freezes over just to see their profits. While there are some who

takes things lightly there are always those who would rather see profit any given

day.

It is common knowledge that without traffic we have no business. Like any

business, without any customers you don’t get sales. Traffic represents all the

people that gets a chance to see what you have to offer. The more people who

see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a

startup capital that needs to be regained. With a consistent traffic, we at least

have a fighting chance to achieve that probability. Monetizing your traffic would

optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using

advertising. The Internet generates hundreds of thousands upon hundred of

thousands of traffic everyday. Most of them are searching for something. While

some are just looking for information there is also a good percentage that is

looking for something that they need.

The Internet has proven to be a very reliable source in finding what was deemed

to be a very unsearchable product. The Internet has made the world a smaller

place; you can advertise a product from the depths of Istanbul and still find a

buyer from the center of Philadelphia. Generating traffic is not an easy task. You have to contend with a great number

of sites to generate a good number of traffic flow. But if done successfully this

could open up a Pandora’s Box of possibilities. One of the benefits is monetizing

your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are

considered as a desirable, desirable, in a sense that a good traffic flowing site is

easily convertible to profit. Basically traffic equals profit. Advertising is the name

of the game; with the good advertising scheme you can use your traffic flow to

your advantage.

When you have good traffic you have a good number of potential customers,

customers that are willing to pour money into your coffers. Other than that these

are also traffic that can be redirected to sponsored links that are willing to pay

you for a sizeable portion of the traffic that you have generated.

This scheme is called “pay-per-click”. With every click a visitor of your site makes

on an advertised link you will be paid. The more traffic you generate and the

more clicks that happens would spell to more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You can link up

with other tried and tested sites and online companies and monetize your traffic

by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can

offer a product that you do not carry. Many programs can keep track and make

records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site

you get a percentage of that sale. Affiliate programs would give you the benefit of

monetizing your traffic without the actual need of carrying or promoting a certain

product.

In Closing There are so many ways and methods to monetize your traffic. All it takes is a bit

of hard work and the desire to successfully launch a profit-earning site. The

Internet is a veritable source of information, many tips and guides are offered

everywhere in how to monetize your traffic and make your site a good profit

earner.