Unlimited customer Goldmine blog part 1

Unlimited Customers Goldmine 2

Contents

Introduction

Overview of Affiliate Management

 Affiliate Program Management

 Setting the Scene

 Why Don‟t You Set It Up? I Asked Them

 What Makes You Any Different?

 Dashing the Affiliate Promotion Doubts

 Not an Overnight Task – But It‟s Fast

 Your First Questions Should Be…

 Analyzing Your Offer Objectively

 A Short Quiz. Are You A Good Analyzer?

 It‟s All About Adding Value

 The Special Rules

 A Brief Look at Innovation

Summary

Overview of Affiliate Management – Part 2

 Affiliate Program Management - Part 2

 Big Mistake Number One – Recycling

 Big Mistake Number Two – Dead Ends

 Sell It Like a Product

 Don‟t Hide It.

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 Get Them Promoting When You Want Them To

 Educate Those That Don‟t Have a Clue

 Persuade to Promote

 Test It Out – You‟ll Be Surprised

 Quick Start Bonuses Explained

 Communication – The Key to Profits

 Crafting Your Welcome & Congrats Mails

 Don‟t Miss Out – Treat Your Affiliates Well

 A Final Word

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Introduction

Good old affiliate promotion, the lifeblood of many

businesses: underestimated or ignored by many more.

In this manual, I want to take you on a journey

through the inner workings of a well-oiled

affiliate program. We‟ll talk about everything from

the importance of running such a system, through to

getting affiliates promoting when you want them to,

and some stats for you to have a look at that will

squash any doubt that this is one of the most

profitable aspects of online business, and I‟ll

make sure to get at least one interactive quiz in

there to make things a more interesting read, and

to test your knowledge.

Even if you don‟t have an affiliate program set up

for your own business yet, give it a shot. Skim

over it at least. It‟s not hard to understand or

set up once you have the facts, not to mention the

mighty profit potential it puts at your disposal.

So, grab a cup of your favorite drink, sink into 

Summary 

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your most comfortable chair, and let‟s get started.

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Overview of Affiliate Management

● To give you up front knowledge about how to

effectively and profitably maintain your business‟

affiliate system before the first affiliate even

lands on your doorstep.

● To demonstrate how powerful affiliate marketing

is, and why no marketer should be without it.

● To look at some figures of product sales and

profit both with and without affiliate programs

functioning. How effective is this? You decide.

● To open your mind when it comes to setting your

commissions and understand the concept of reaping

resources being far more powerful than any small

percentage you can keep from your affiliates.

● To discuss the inner workings of affiliate sales

through commission level setting for your business,

taking into account the money making power you're

going to build for yourself.

● To show you how to overcome the problem of

affiliates not promoting your products for you.

Effective Affiliate Program

Management

Welcome to Effective Affiliate Program Management.

I wrote this for one reason, and one reason only,

and that's to show you how to maintain both your

affiliate system, the affiliates contained within

it, the offers you send them, and how to get the

most out of all of the above. Also, I‟ll be talking

to you about what not do to with them, why they're

so important and some of the reasons that

affiliates and affiliate systems are often

underestimated or seen in a negative light from the

perspective of program owners looking solely at

their short to medium term profit.

One thing I will say is that It‟s important to

acquire and consume this knowledge at the earliest

stage possible for reasons we‟ll discuss shortly.

Even it isn‟t your top priority at this particular

moment, you‟ll be able to see just how powerful

affiliate marketing is and why you should start

planning before even launching your products.

What You Won’t Find Here

What you won't find here is any technical talk on

how to install scripts, which scripts to use,

coding, how to make them look pretty or anything

like that, because if you haven't already guessed,

we're a purely practical marketing theory based

guide (proven and tested theory that is), and not a

techy guide, or a dressed up marketing guide that

overlaps into these categories to make the manual

look bigger.

Setting the Scene - Displaying

the Power

Lets take it from the top. First up, how do you

define an affiliate program, or affiliate system? A

system in which an owner or licensee of a product

allows people outside of his or her own company to

promote for them for a percentage of the

commissions.

Pretty much everyone online uses this resource to

their advantage, because lets face it, it's far

easier for 100 people to sell 1000 units of a

product than it is to have one person sell a

thousand units of a product. I'm sure it's

possible, but we don't have all the time in the

world, so affiliates are generally the answer, and

should make up a large amount of your business'

revenue if you're promoting your own products.

In case you're kind of underestimating the

situation, don't have any affiliate system in place, or haven't decided to fully utilize this

type of system within your business, let me put a

scene to you to make this all crystal clear. Here‟s

the situation;

You're a business owner, you've just launched your

shiny new site, which just happens to sell the same

product as Mr. X here. Both yours and Mr. X‟s

product is priced at $500. The difference is you've

built yourself up a relatively modest 150

affiliates, and Mr. X is doing all the promotion

alone.

Now imagine you each make ten sales in the first

month through personal promotion. You both make

$5000. Great, but when your affiliates come in,

it's easy to see how this figure can double. Now of

course not all of your affiliates are going to be

heavy hitters, great promoters or even make any

sales at all, ever. But lets say just 10% of your

affiliates, just 15 of them, make a measly three

sales each in that same month at 60% commissions,

which I'll set higher than average right now for a reason I'll reveal in a moment.

Pulling out my handy calculator, I can tell you

that through those three sales from a small

percentage of your affiliates, you've just made an

extra $9000, bringing your total to $14000 for that

month. You're laughing, and poor Mr. X. He was one

of the many marketers out there that didn't take

this type of affiliate marketing seriously, or

didn't see any real profit in it. Meanwhile, you've

just pocketed in a month what it takes most of my

friends in regular jobs to earn in four or five

months, often longer. Cool huh?

Why Don’t You Set It Up?
- I Asked Them.

So now you can see how important this is, never

ever let anyone tell you it's not worth spending

the extra money on the set up of an affiliate

program, made even easier nowadays by the plethora

of software and solutions available to you as an

online business owner.

”So why not set one up? They‟re more than doubling

my income”, I used to say to my less experienced

contacts in the online business world. Ask yours

the same question if you like and see what they

say. The reasons they'll give you when you ask why

they hold their negative opinion on this subject,

more often than not will be that in their

experience hardly any of their affiliates promote.

Well, they‟re not wrong, it varies from business to

business, but many affiliates don't bother to

promote, or sign up meaning to and forget, or just

don't have their resources built to a point where they have the promotion power to make the sales.

This doesn't mean that you shouldn't still grab

them at every opportunity, as you can see here from

just that small example above, just 10% of

affiliates promoting, making a small (very small)

amount of sales each can easily double, triple.,

quadruple your income and sometimes even more.

Looking at these figures always gets me excited.

Have you ever seen someone making 40-50, 60 or 100

thousand dollars a month and wondered to yourself

how the heck they pull that kind of cash out of

their products when you're struggling to hit five

or ten thousand a month? Well let me tell you, this

is a very big part of it. Don't miss out, or you

might find yourself just getting by instead of

extremely comfortable where income is concerned.

The second reason you might be told that having

affiliates promote for you is a waste of time and

effort on your part, is that they're hard to find.

It's another one of those little niggly things,

like the list craze going on all around us. In

general the more responsive your list, the more

cash you're going to make out of them now and in the future. This is exactly the same. Don't ever

let anyone tell you that you're making a mistake

putting a successful affiliate program high on your

list of priorities, even over making direct sales.So What Makes Your Situation

Any Different?

What we're going to look at now is what to do with

your affiliates to try and hit and exceed that ten

percent promotion rate. Once again, if you‟re not

sure about getting the affiliates in the first

place and maintaining them doesn‟t interest you

right now, not to worry. The moment you begin to

build your list and launch products all of this

will become relevant.

Continuing with management of affiliates, you might

be surprised to find out it's not all that

complicated and relates closely to other forms of

resource gathering, from lists, to customers, joint

ventures and the like.You’re Making Money, Not Losing

It Dashing the Affiliate Doubts

We're going to jump ahead now, and start to build

up a picture of the ideal affiliate program, with a

view to getting your affiliates promoting. The rest

of this report contains some fundamentals, so keep

reading along with us even if you don't have a

system set up yet, because it will provide solid

knowledge base and assist you in understanding what

your software needs to be capable of.

So where do we start with affiliate marketing?

Well, the first and most important thing I want to

get out of your mind is that you're losing money,

or the amount of money you gain by putting in the

extra time and effort to run an affiliate program

isn't worth it. I want to show you a few more

examples and sum it up with a couple of sentences

that should dash any doubts you have in your mind

about whether this is all worth it or not.

Let‟s look at a different example this time, one where the price and short term gains aren't quite

so visible. Take a membership site. Lets say you're

running it at a modest $15 per month. I could sit

here and tell you that with 200 members that you

referred yourself is $3000 per month. Not bad. A

handy little earner there. The problem comes when

you start talking about giving 60% commissions to

affiliates who promote for you. It doesn't seem

like a good deal at all. That leaves you with a

rather tiny $6 profit per sale per month.

I think this is where the whole affiliate program

is a bad deal state of mind comes up a lot with the

people I meet. That looks like a massive cut in

profits, but lets say again that you have 150

affiliates, and this time, due to the lower price,

and it being slightly easier to get people to part

with their cash compared to a $500 product, 15 of

your affiliates refer 15 members each that just

happen to stay with you for a year. That's a

minuscule $337.50 extra per week. Now some might

see that as not worth it, but let‟s add that up.

$1350 per month, or $16,200 per year. Looks a

little better now. I could buy myself a 64" plasma screen with that, or 6 brand new top of the range

computers. What would you buy with an extra $16k a

year? Not a bad little earner for something that

originally took your profit per sale down to a

hardly impressive $6.

So here's the thing, and this applies to all cases

I can think of. If it's viable to have an affiliate

program, have one, because lets face it; a sale by

an affiliate that cuts your profits on that sale by

60% isn't a 60% loss, it's a 40% gain on a sale

that quite likely would not have been made without

that affiliate. The potential for this is huge, but

we're done with examples for now. If that didn't

persuade you that having a solid line of affiliates

ready to promote for you is as important, if not

more important than having your own list, nothing

will.

Look at it this way. With affiliate marketing

you're kind of adding to the resources you have on

hand, and your promotion power. As much as joint

ventures and a big hungry and responsive mailing

list are great, they're massively enhanced by a few hundred affiliates going for you.

Ok, it's time to look at management of your

affiliates themselves, how to get them to promote

in the most profitable way possible depending on

your product.