CHAPTER-5
Taking it Further
Having a well thought out and comprehensive business plan is something that you utterly must have if
you don't intend to stay at the bottom of the web business hierarchy forever. However, having a plan
isn't adequate on its own as it is not the plan that runs your business or takes action, it's you.
Therefore, once you've identified precisely what your motivation for attempting to make cash online is,
established objectives that will delineate success for you and created a business plan that will let you
accomplish those objectives, you have to introduce particular personal qualities to the mix to make the
whole thing occur.
The beginning thing that you require is determination, as without this characteristic, it's all too easy to
quit at the first sign of trouble or frustration. Regrettably, however, it's a lack of determination and a
willingness to do whatever is essential to make things work that leads so many marketers to leap from
one product to a different without ever giving any one idea adequate time and effort to accomplish
success.
A Broad Outlook
Once you've decided upon the specific business model that you wish to abide by, its determination or
willpower that will to a big extent dictate how successful you're going to be.
You have to accept from the beginning that there will beyond question be times when things don't go
the way you wish as this is what occurs in everything you ever do in your life.
However if at the very first sign of troubles, you merely quit and decide to try something else as this
particular idea obviously doesn’t work, you're never going to give any single business technique enough
time to be successful.
On top of determination, you require doggedness plus both the ability and willingness to put in the
essential hard work.In spite of what you may read elsewhere, running an internet based business is no easier or harder than
running any other sort of business, and you wouldn’t expect to begin your own haulage business, Law
practice or meat market and be able to get away without putting in a little time and work.
Precisely the same requirement for work and effort applies to running a net-based business too. It’s
exceedingly crucial to have the power to remain centered and to ignore distractions. And in the same
vein, it's likewise critical that you comprehend the importance of prioritized what needs to be done so
that you may identify what are the true essentials of running your business and what are distractions.
For instance, a lot of marketers leave chat utilities like MSN or Yahoo! Messenger permanently enabled
so that individuals may contact them immediately. Don't be tempted to do this, but it serves no
purpose. The truth of the matter is, 99.9% of the time it is not essential to have instant chat utilities
open as all they do most of the time is distract you from the primary jobs on which you ought to be
focused.
In a similar manner, while it may occasionally serve a purpose, you ought to avoid spending all your time
on forum sites and in chat rooms even if these sites are based on the niche in which you're promoting.
Whilst there are a few situations where forums are useful, participating for the sake of doing so is a
distraction, one that may consume many hours daily.
Submitting a constant stream of updated Tweets on Twitter is a different fun activity that may consume
excessive amounts of time without you ever even recognizing it.
Focus is utterly essential as assuming that you've only a certain number of hours daily to dedicate to
your business activities, you have to utilize that time as profitably as possible.
For this reason, I'd advise that at the beginning of each week, you list down everything that has to be
accomplished during that week.
Then, group everything on your list together as logically as conceivable before allocating a particular day
where everything in a specific group has to be dealt with.
I'd advocate that you then finesse your timetabling still further by switching the two hardest, unpleasant
or obstinate tasks to the top of your list so that they're the first 2 (or 3) jobs that have to be
accomplished. If you get the hardest or unpleasant jobs out of the way first, then everything else that
you have to accomplish gets relatively easy and above board, hence the reason for organizing your daily
calendar in that way.
At the end of each work session, you ought to hopefully have marked off each job on the daily list as
being accomplished. However, because the only thing that you may ever rely on 100% is the unforeseen,
there will be times when you don’t get everything on your list completed on the day you specify.
In that situation, I'd still recommend that you deal with the most obnoxious tasks on the next daily
worksheet first before going back to the unfinished projects from yesterday.And naturally, on those days when everything goes perfectly and you're in fact ahead of schedule, it
adds up to begin dealing with the next day’s work a day early.
But, in that situation, leave the task table topping hard jobs till tomorrow and instead center on some
relatively above board tasks, as you've already dealt with today’s ‘toughies’ and 2 or 3 hard jobs is
enough for anybody in one day.
The final thing that you ought to bring to the internet marketing table is a sense of fun and adventure.
While I've stressed on a lot of occasions that marketing online is a serious business, it doesn't necessarily
follow that it has to be a business which isn't amusing or enjoyable.
When you truly know what you’re doing, you ought to find that the whole thing is fun, something that
feels more like a pastime than it feels like work.
This is excellent as if something is fun and perhaps a little exciting; it's far easier to remain enthusiastic
about what you're doing. In turn, exuberance means that you'll do whatever has to be done far more
effectively and efficiently than you would if it was a difficult slog for you. Therefore, you ought to try not
to forget how crucial it is to make the whole internet marketing venture as much fun and as exciting as
possible.
Naturally, for most of us who market online, the true excitement comes when you begin seeing cash
land in your PayPal or Clickbank account, and there's no doubt that once the cash begins rolling in, it's
far simpler to keep your motivation levels elevated.
CHAPTER-6
Don't be Afraid to get Help
I've already suggested that there's a vast amount of data about making cash on the net out there in the
market and that this flood of information may frequently be more harmful than it is helpful.
And the fact is that if you're like most individuals who have just began or are about to begin their own
internet marketing business, you’re likely doing so on your own, so faced with this massive data
mountain, it's really easy to become befuddled, distracted or ambushed.
For this reason, it might add up to attempt to find somebody with whom you may work and from whom
you may learn. There are a few different ways you may do this, with the better option for you likely
being dependent on how much experience you have and where you are in your new career at the
minute.
If you're somebody who's already mastered particular basic online marketing skills, your knowledge
allied to any previous experience that you've already adopted means you've an asset, albeit an
intangible one. In internet marketing, possibly more than in any other business environment, knowledge
and experience represent true assets and if you've an asset, you've something that other marketers will
put a value on.
Take A Good Look
What this means is, if you've something valuable to bring to the table, you may seek joint-venture
partners with whom you may work.
When internet marketers arrange joint-venture partnerships, the common idea is that each member of
that partnership bring something valuable to the table which the other partners can't bring, and has
suggested, with experience and knowledge under your belt, you've an asset to provide likely partners.
To discover individuals with whom you may ‘team up’ in this way shouldn't be particularly hard either.
For example, the first place I'd seek suitable partners would be the chief forum sites in the niche in
which you’re operating In a JV operation, you and your partner (or partners) would all be equals in the project, but for this to
occur, you have to have some skill or ability to bring to the partnership table.
If you don't as yet bear these skills or powers, your situation is somewhat different. In that case, what
you ought to be looking for is a teacher or mentor instead of a partner. What you truly require is
somebody from whom you may learn, somebody who will train you from the ground up so that you
learn everything that you have to know from an authority.
There are a lot of ways that you may find individuals who would be willing to and capable of mentoring
or teaching you everything you have to know about online marketing. But remember, you have to learn
from somebody who truly knows what they're doing so you may learn the stuff that truly matters whilst
avoiding the distractions.
Therefore, finding a mentor is basically a two-stage process, as you first need to find somebody, and
second you have to verify that they've the ability or experience to give you what you require.
The 1st strategy for finding someone who may genuinely teach you what you have to know is to do so is
through the leading forum sites in your market sector. Running an above board Google search for
forums in your niche will show you which are the most popular, as they'll be the ones at the top of the
search results page.
More often than not, if you are able to find a forum site that's obviously the leader in your market
sector or niche, you'll find that most of the ‘big names’ in your industry will participate in that forum.
These individuals are unlikely to be regular contributors, primarily because they abide by the advice that
I gave you earlier about avoiding spending too much of your time on bulletin board sites.
After all , the ‘big guns’ of the internet are too busy earning millions of dollars yearly through their netbased business activities to spend hours daily on a forum.
Nevertheless, it's a fact that even the top boys in the industry will contribute to the leading forum sites
in your market sector from time to time, and all you need to do is to spot who they are.
Luckily, this isn't especially difficult, as other members of the forum will commonly point you in the right
direction if you watch what is going on closely enough.
To take this concept a step further, suppose that by utilizing this method, you've discovered somebody
who's obviously an authority in your market, a well-known expert in your niche.
Quite clearly, you can't simply come straight out to ask this individual to help you. After all, they don't
know you from Adam and till you've done a lot more background research on them, you don’t know
whether the business idea that you’re thinking about adopting will place you in direct rivalry with them
or not.Therefore, once you've found person, you have to do your background research to discover as much as
you can about them. In addition to establishing whether you're going to be in direct rivalry with them or
not, this research may help to uncover a few more highly cogent factors.
First, it will let you build a broad picture of their business interests, experience and skills. This ought to
help to clarify whether they're the sort of individual you ought to be approaching for assistance or not.
Having this background will also make a difference when you first approach them for their help.
The 2nd thing that you might discover is that they may already have some sort of mentoring or training
materials available, meaning that rather than having to approach them directly to ask for help, you may
sign up for their program or product instead.
The point to remember here is that the individuals who have reached the top of the tree in your
industry have done so for a reason. Essentially, they had a well thought out, professionally developed
business plan which they followed with determination and total focus so that they accomplished what
they set out to accomplish.
So, there must be a second option because if ‘plan A’ doesn’t work, you must have an alternative ‘plan
B’.
In this case, the 2nd option is to look at sites that allow finding mentors for individuals who need them.
This marketing site site <http://www.warriorforum.com> lists dozens of sites where you ought to be
able to find a suitable mentor with whom you may work and from whom you may learn, so I'd definitely
recommend that you take a look.
Consequently, if you think that having a mentor will help you and you can't find anybody suitable
through your own efforts on the leading forum sites in your niche, this is a great site to begin your
search for a valid ‘plan B’ option.
CHAPTER-7
Stop Buying Everything and Keep Your Cash
As I advised earlier, there are virtually 1000s of products out there that purport to teach you how to
yield cash from the net. There are a fistful that are really good but the huge majority are not worth
wasting the paper to print them out.
Regrettably, I know this as over the years, I've managed to spend money on a very small number of
products that really justified the price and lots that were garbage. But here’s the thing.
If you're an online marketing newbie and you wish to move beyond this stage, there truly is no need to
get your charge card out of your wallet as everything that you really need is available free of charge!
Moreover, you've already seen the resource where all of this top quality marketing data is available at
no cost because I'm discussing the Warrior Forum again here.
There are naturally many forums that center on online business marketing but although I've visited and
utilized others from time to time, the only forum where I can truthfully say that the info available is
always top notch is the Warrior Forum.
Consequently, even if you can't find a suitable mentor through the site, what you may find is lots of top
quality info from some of the best-known names in the online marketing business.
Forums and Products
The point about these guys isn't so much that they are well-known names but that they're recognized
authorities, expert figures who may always be trusted to present precise info whenever they post on the
forum. And as this is a forum that has been around a while, a place where many less well known but
equally competent marketers gather, it's a literal goldmine of the sort of info that you need to take your
internet marketing career to the next level.
And regardless what sort of info you’re seeking; the chances are that with a little patience, you'll
discover everything that you require on the Warrior Forum site.There's one other thought about spending money that you may want to take into account too.
Many of the ‘how to make cash online’ products that you may eventually purchase through sites like
Clickbank are ‘test marketed’ through the Warrior Special Offers (WSO) sub-forum of the primary site.
When this occurs, you always get a special deal on the product being offered so it pays to keep your
eyes open for fresh product offers of this sort. Not only do you know that most individuals who sell
through the Warrior are commonly pretty good at what they do (they've a reputation to protect on the
best-known marketing site); you'll get their products for a fraction of the true value.
As I advised, it really isn’t that necessary to spend cash but if you’re going to do so, take a look at the
WSO page before putting your hand in your pocket.
CHAPTER-8
The Next Steps Moving Forward
In a like manner to the business mentor idea, you are able to utilize a site like the Warrior Forum to
discover a business model that works, one that really has the potential to earn 1000s of dollars a month.
But the thing to comprehend here is, don’t ignore the age-old proverb about not attempting to run
before you're adept at walking! Put differently, there are dozens of different business ideas available
free of charge all over the net but you have to pick something that you may honestly do.
Don’t let yourself be blinded by the cash angle here either. There are lots of business themes that have
the truthful potential of generating a lot of cash but you have to consider your own skill set and abilities
before diving into something that's totally unknown to you. For instance, if you've spent your career to
this point making cash from niche-targeted blogs that feature AdSense, you've already learned that the
key to making cash with a site like this is your ability to yield targeted traffic.
Therefore, assuming that you've already enjoyed a degree of success, you've discovered how to yield
targeted visitors for a site. Hence, the question now is, how may you apply that knowledge to make
more cash than you're currently yielding?
Ramping It Up
As an illustration, in the same way that yielding cash from an AdSense monetized blog is all about your
power to send targeted visitors to the site, successful affiliate marketing is likewise predicated on the
same power or skill. It might therefore be that you may transplant your traffic generation skills and
techniques by switching them to affiliate marketing to make more cash than you're currently earning.
To accomplish this, you've a choice of paying for a product where the creator has a vested interest in
convincing you that it works or you may find something free where the creator of the theme has
absolutely no financial interest in convincing you one way or the other. Rather obviously, in the latter
scenario, you're far more likely to get the truth or the real picture, so wherever conceivable, this is the
way to go. It’s a fact that regardless what market you decide to operate in or the business model you select , there are already 1000s of individuals in that market doing pretty much what you're planning to
do.
If you decide that you're going to become an affiliate marketer, you're likely number 5 billion on the
roster of individuals who have made the same conclusion. Moreover, it's a fact that of those people, 4.9
billion have already quit the business as they didn’t make it and while you might be totally confident
that you're different, the fact that so many individuals have failed before ought to provide food for
thought. In a perfect world, you would be able to examine what they did wrong so that you may prevent
making the same errors yourself. Regrettably, it is not a perfect world and you don't have the capacity to
discover precisely why most individuals didn’t make it whereas a relatively small fistful of marketers did,
so you have to adopt another approach.
What you need to do is come up with an ‘angle’ or a unparalleled selling point that makes your business
different to those operated by others who are doing a similar thing to you. For example, if you're acting
as an affiliate for a Clickbank product and it's a popular product, you already know that there are 100s if
not 1000s of other affiliates promoting the same product, a lot of who will be doing so in precisely the
same way if you don’t have your own unparalleled approach. What you therefore have to do is come up
with an angle or something that you may ‘brag’ about as it makes you stick out from the crowd.
As an illustration, most affiliate marketers are lazy so they market the product they're supporting by
linking directly to the original product creators sales page in all of their promotions. This approach has
its attractions as direct linking will yield maximum sales as it puts the minimum number of hurdles all
roadblocks between the prospect becoming aware of the offer and the point where they place their
hand in their pocket to find their billfold.
Even so, if each affiliate marketer is doing the same, then it's impossible for each of those people to
differentiate themselves, meaning that the choice of affiliate link to follow in effect becomes a lottery. If
however you provide some sort of added value to the offer, you increase the chances that you're going
to be the one who lands the sale. For instance, rather than sending the interested prospect directly to
the sales page, you may send them to your own ‘bonus offer’ landing page where they're presented
with a superb bonus package merely for signing up through your link instead of through other persons.
For the buyer, this represents an enormous deal as they were going to purchase the product anyway but
now they get a truckload of additional bonuses too.
And for you, this technique represents a double winner, as not only does it add a fresh customer to your
business, it likewise enables you to collect e-mail data from that fresh buyer in a way which you'd never
normally do as an affiliate. This occurs because in order to get their bonuses, you ought to make it clear
on your bonus offer landing page that they have to send proof of purchase through your link by e-mail
to claim.
The bottom line here is, you have to do something that's different enough to stick out. If you are able to
be unique and memorable at the same time, you build your uniqueness and a power to think differently
which automatically makes you stick out from the herd.Without a unique angle or selling point, you're just one very small fish swimming in the same direction
as every other occupied of a really big pond.
In this book, I've emphasized again and again that you shouldn't waste revenue on products that are not
going to take your business forward. This doesn't however imply that you shouldn't invest in your
business when the time is right to do so as investing in yourself is one the most effective and fastest
ways of taking your business to the next level.
For instance, if you've previously utilized article marketing to promote your business, you likely realize
that writing and publishing articles on the major directory sites like EzineArticles is an exceedingly
effective marketing technique. Even so, although utilizing articles to market your business is extremely
effective, you likely also know that sitting down to author articles is a relatively time-consuming activity
too.
Therefore, when you've enough cash coming through the door to justify it, you ought to spend a little
cash on hiring others to produce your article marketing content for you.
After all, a 500 word article that's perfect for external publication will cost you someplace between $5
and $10 but that investment will save you half an hour or maybe even an hour which is time that you
may utilize far more effectively and profitably in other ways.
In a similar manner, whenever you hit a barrier that may most effectively and efficiently be overcome
utilizing a paid tool or resource, you ought to give very serious consideration to spending the cash
necessary to capitalize on that resource.
As a simple illustration, if you wish to build an e-zine, then you need an auto responder system, and the
most effective and profitable autoresponder systems cost money. Don’t look at money spent on a
resource like a top quality autoresponder as an expense, viewing the outlay rather as an investment in
your business and future profitability.
Again, try looking outside the immediate parameters of what you're doing at the moment by adopting a
‘big picture’ aspect of where your business is at the minute to have a clear-cut idea of how you ought to
allocate capital in the future to develop your business further.
While it ought to be clear that I don’t urge wasting money on products or services you can't utilize in
your business immediately, there are decidedly times when you have to invest in your own business and
future. And if for instance it's something that you are ‘definitely going to require in the future’, forget it
as by the time your future becomes a reality, the system will already have been ‘upgraded’, so disregard
it.
Once you're ready to take your business to the next level, it's going to be necessary to place some
investment into what you're doing.
While I am not necessarily speaking about 1000s of dollars, if you wish to move from being a internet
business beginner to being somebody who's considered an intermediate level marketer, you have tohave all of the tools and resources in place to warrant this ‘upgrade’, and that necessitates spending
some cash.
It doesn’t truly matter if you're still running your business on your own from your back bedroom, it's in
many ways far more crucial that your image is correct, and to a large extent, you accomplish this by
investing cash in your business.
CHAPTER-9
Final Words
As you ought to hopefully comprehend by now, getting beyond the newcomer stage of internet
marketing isn't anywhere near as hard as some people may imagine it would be.
All that's truly necessary to step up to the next level is to adopt a more professional, business-like
attitude to your marketing actions, and everything else will fall into place almost mechanically.
Many internet marketers seem to feel that marketing on the net is somehow a fresh sort of business,
one where you may afford to be far more casual and laid-back than you may in traditional ‘real life’
business.
And while there's a degree of truth in this - you don't have to commute or wear a collar and tie for
instance - to believe that net marketing is a completely different sort of business is an error.
Marketing and selling on the net is precisely the same as marketing and selling in your local shopping
center, and the disciplines that you'd need to apply if you're running that sort of business are precisely
the same too.
For instance, it's essential that you're organized and that know what you're going to do every time you
fire up your PC in advance of doing so. You have to stick to both your ‘big picture’ business plan and
your daily schedule as nearly as possible, and when a task needs to be done, you must make certain that
it gets done either through your own work or because you arrange for somebody else to handle the
task.
Most especially, if you don’t want to be a fledgling forever, you likely need to rethink how you're
operating your business on a daily basis.
If you're not already adopting a thoroughly business like, professional attitude as highlighted in this
book, you have to begin doing so and even if you're already relatively business like, you need to ‘up the
ante’ by becoming more of an ultimate internet marketing professional with each passing day.
It’s not hard and it may be accomplished, but the only individual who can take you from being a newbie
to being somebody who's enjoying a great deal of internet marketing success is you.Now you know how to accomplish it, it is time to begin making whatever changes are essential to take
your business and your internet earnings to the next level.
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