UNLIMITED CUSTOMER GOLDMINE BLOG POST 6
giving out all the info you can on your sales
letter for the affiliate program for the sake of
the affiliates not having to search for important
information, the time in which between reading,
signing up and promoting, the time where they're
most likely to be distracted and leave you without
their profitable promotion.
● Sharing so much information straight up alone can
make you tens of thousands in affiliate sales that
you wouldn't have normally received.
● So, we have our affiliates, we've given the
relevant information already, we've got them to
sign up, so what's next? Getting them promoting,
and keeping them promoting is what we need to get
sorted.
● There are generally two type of affiliates, the
ones that know how to sell and are going to make
you money and the ones who don't know how to sell
and aren't going to make you money. It sounds harsh, but that pretty much sums it up. Keep this
in mind when looking at your affiliate stats. Just
because they have ten thousand hits to their
affiliate link, doesn't mean they know how to
promote, that could have easily come from
guaranteed hits and you'll be getting downhearted
about nothing, when it's actually the quality of
their traffic at fault.
● To solve the problem of those signing up who
don't know how to promote yet or don't have the
resources is not an easy job, in fact, the only
thing you can do to get them to make sales is
educate them. Either by producing your own miniguide or searching for an affiliate promotion guide
with re-sell/give away rights, which is always a
good investment to make.
● This can take a long time, however, and you won't
see results straight away. It all depends on their
willingness to learn. You should direct 99% of your
attention to those who already know how to promote,
and make sure they keep promoting and getting a good deal for both parties over multiple products.
That‟s the only way that you'll be able to run a
successful affiliate base.
● Here are some ideas that we put into action and
have already tested. First and foremost are bonuses
for affiliates. What do you think of when I say
bonuses for affiliates? Well you wouldn't be wrong
if you have several ideas because there's a lot of
leeway here. Our aim is to get them selling and
keep them selling resulting in huge profits for
you, the way to do this is to make it in their best
interests to promote your stuff.
● How about seasonal bonuses, an extra percentage
push a few months before Christmas? Look at it like
this, we all want more money at Christmas to buy
our loved ones those extra special presents or
whisk them away for a weekend, and your affiliates
want the same, so give them a reason to earn their
money from your products. ● Bigger bonuses for the whole month, bigger
bonuses for top performing affiliates for example.
In fact this was one of the things that filled my
original site with members.
● I offered the first affiliate to reach 50 sales a
$750 bonus on top of their monthly earnings, and
everyone went for it. I had all sorts of traffic
coming in from all over the place. Now be careful
with this. Don't go offering $5000 at the end of
the month to your top affiliate if you've never
tested this before. What we don't want to happen is
you having to pay 5k out to your top affiliate who
was the only one to make any sales. Go about this
in a smart way, and set a hard target on the number
of sales or amount of earnings needed from an
affiliate to earn the additional winnings. This way
at least you know how much you'll be making with a
particular amount of sales and won't make any big
losses or any losses at all.
● Now I know this might seem a little bit of extra
work, and depending on your affiliate software, it can indeed be a hassle, however, trust me when I
say it's worth it. It's not the difference between
making an extra sale here, it's the difference
between getting affiliates promoting who otherwise
wouldn't, or have stopped and moved on resulting in
who knows how many sales. Five, ten, a hundred,
thousands, even tens of thousands of dollars are at
your disposal. Let‟s make sure we use this.
● Quick start bonuses also work real well. First it
provides a viable option for your affiliates if
your site has a low price (for example, a $27
membership site may offer 100% for the first one or
two months in commissions before moving onto the
regular two level 50/15 commissions). Who wouldn't
join an affiliate program that offers 100%
commissions? That's one heck of a powerful thing to
be able to say about your affiliate program.
● Second, it actually gets people promoting. It's
amazing sometimes how hard it is to get people to
do things. You know how you try your best to get
someone to do something or do a job well, and in
the end you end up saying something like 'Ah I'll just do it myself'. Well this is the job of quick
start bonuses on a deeper level. If you're
attracting affiliates that generally don't promote
very often or haven't promoted before, then this is
another reason for them to choose you.
● The next tip. Send congratulatory e-mails. Your
software should do this for you as standard and
it's one heck of a motivator. Pack in quick and
easy links to the affiliate system and your ads. It
never gets old seeing 'You've got Cash!' or
'Congrats, you made a sale!' as a subject line.
● This is really important, so make sure you craft
your congratulations e-mails and welcome emails
well. Everything should be quick and easy for
affiliates. Some just have lists that they want to
blast your ads out to. Your job is to make that as
smooth as possible. Send them a log in link in the
welcome mail, tell them again how much they'll
earn, give them some small stats and figures, “With
just 10 sales, you'll earn $7000”. Emphasize the second levels, no matter how small. This passive
earning is really important to a lot of marketers.
● I remember about four years back I joined a
membership site and was all ready to go off
promoting for them as an affiliate, then when I saw
the welcome mail, I was told to look forward to an
e-mail soon that would entitle me to extra earnings
promoting the product. Just that wording almost put
me off. I later found out that it was actually
bonuses and top affiliate rewards for the previous
couple of months, but see how that made me wait?
You don't want your affiliates to think twice. This
letter will have them log in, grab the ad and blast
it out. As quick and as easy as possible for them,
with the best possible rewards, means and the
highest amount of additional income for you. Give
it a try. You won't be disappointed.
● This also brings up an even more important point
that I see a heck of a lot. Ever had this? You join
an affiliate program, do a little promotion,
receive your cash or whatever, and before long you're receiving ads because the persons affiliate
program added you to an all out advert list that
they're charging to send to. Way to go annoying
affiliates. I have to admit, some people don't
agree with me here, but as far as I'm concerned,
every affiliate is valuable and should not be
bombarded by ads to buy your stuff. They're there
to make money through promotion, not receive ads
about your brand new piece of software.
Understanding the role of each of your resources is
important.
No ads, just offers that relate to the one thing
they've already told you and show you that they're
good at, and interested in doing, making a whole
bunch of cash for themselves and for you.
● Let's say you've created a guide, and sold it for
$1000, including audio, video, a free consultation
and some DVDs. You make fifteen sales from joint
ventures yourself in the first month, and make
$15,000. Now with 150 affiliates, with just ten
percent of them making two sales each at 50%
commissions, you've just netted yourself an extra…
I'll let you do the math on that one so it really
sinks in how powerful this is.● Affiliate growth is exponential. It's slow at the
start, and gets faster, depending on your joint
ventures, list size and the number of affiliates
you have. Every product, every single piece of
software or information you release relating to
your business should have this in mind.
● Don't worry if when you first start building
affiliates they don't quite make you as much as you
hoped. This is totally normal. What you'll find is,
in every twenty, thirty, fifty, or even 100
affiliates, there are a couple of real gems there
that make you (and them) a whole lot of cash. Take
it from me, take your affiliate building as
seriously as everyone‟s been telling us to take our
list building recently, and you'll see some amazing
results.
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