CPA FORTUNE GUIDE EBOOK BLOG POST 2

 Chapter 9: Choose the Most Profitable CPA Offer in Just 5 Steps

If you want to create the best CPA offer to promote, follow these five steps.

Step #1

Picking a niche that you think you can promote takes a little strategy. Its good to choose a niche that you have some knowledge in, because this can help to reduce the time it takes to get going. If you arent sure at the beginning, dont worry, you will develop this skill you need over time. If you are new to this, I would recommend that you look for something in the payout range of $2 to $10. This will help keep your testing cheap. The last thing you need to consider is the source of your traffic. Some traffic sources will not allow some types of offers or they might not do well with a certain offer.

Step #2

Find your niche and then seek out the top offers that have on average the highest network EPCs. List the top few offers on the CPA networks you have joined. You shouldnt compare network average EPCs between the various CPA networks. There are far too many variables and so your comparisons will not be valid or provide you with good insight. 

Step #3

Your affiliate managers are there to help you and to answer your questions. One of the first you need to ask is what offers your affiliate manager feels is doing the best in your particular niche.

Step #4

Take the time to have a look at each offer in-depth. Look at things like the design, the landing page copy, the consumer price if it is a direct sale offer and just how you feel overall about the design. What is your gut feeling? Take advantage of Alexa.com, where you can checkout how much traffic the offer URL gets. This information can help you tell if the offer is new or if its been around for some time. Being new should not be a deal breaker but it is something to be aware of and to pay attention to. Think about how easily or quickly you can make a good landing page.

Step #5

Pick two or three top offers that you are going to split test. It is important that you test each offer for a minimum of 100 clicks before you make any decisions.

Step #6

This step is only necessary if your offer requires you to have approval. You will then need to reach out to the affiliate manager or the person that approves their network applications. Dont be afraid to pick up the phone and call them as a follow up to your approval. Almost all are going to call you to ensure you are a legitimate business, so beat them to it. If you are asked for your landing pages or your ads, its okay you shouldnt worry about this because it is pretty common.

Chapter 10: Social Media Traffic to Your CPA Offers

Advertise your CPA and support it, by taking advantage of social media. There are many social media avenues for you to use. One of the most popular is forums, which are part of a CPA strategy. Forums have become very popular with thousands of people visiting them every day looking to learn and share their thoughts and ideas.

Most forums will even allow you to post CPA offers, and many allow you to place a link to your site, so that is a great way for you to start promoting your CPA and start to make money. You can add a little bit of content as well, so that forum members can read about your CPA offers. When you are done, you can paste your signature profile, which will increase your credibility.

You must make sure that the CPA offer you promote this way are relevant to the topic of the forum. For example, you wont post CPA related posts on an astrology forum if your CPA is about gardening.

Finally, you need to remember that before you post your comments or the offer you have, you need to know to know the rules so you dont land up breaking them inadvertently. To make your CPA commissions go through the roof, you need to write great articles for your content. Post them on your sites, or outsource them and earn a little extra money. Make sure you are using the right keywords in your articles so that you land up targeting your potential buyers. The www.wordtracker.com site can be really helpful.

You also need to make sure that you include a resource box at the bottom of your articles. It should be short and to the point with direct links to your CPA offers. Some of the best places for submitting you articles include:

www.Goarticles.com

www.ezinearticles.com

www.buzzle.com

www.ideamarketers.com

www.searchwarp.com

Dont forget about the most obvious social media tool available  Facebook. Here you can make posts that are interesting and engaging and link to your CPA offering often. Of course, you dont want to get to aggressive or you might annoy your followers and they might disappear. Always make sure your posts are insightful and provide value.

Take advantage of LinkedIn, Twitter, Instagram, and whatever other social media outlet works for you to promote your CPA offer. You need to try to think outside the box!

Chapter 11: Tips to Join a CPA Network

Joining a CPA Network is more difficult than joining a basic market affiliating program. But if you know how this system works, you can certainly create your own opportunity especially using these steps:

#1 Choose one or more networks that you would like to join. You definitely want to choose more than one CPA Network. There is a wide collection of networks to choose from and apply to several in order to land up with the best offers, since more applications means an increase in your options. Make sure that you take the time to compare the options and features of each of the networks since different networks will have different pay for the same offers. Choose the network that best seems to suits your needs.

#2 Fill out the submission form and do the best to answer all the questions as best that you can. The network managers are interested in knowing about your website, how much traffic you generate, the methods you wish to use to make online sales, etc. Dont be scared by these questions. Just be honest. If you have extremely limited knowledge in this business scope, it will not be the end of the world. They realize that you have to start somewhere, so just be honest in answering the questions.

#3 After you submit the forms, expect to wait of a week or sometimes even longer before you hear from anyone. If you want to speed things up, all you need to do is give the CPA network a call and you watch how quickly you get admitted to their CPA network! When the managers see how enthusiastic you are to get the job they will be impressed enough to have you working for them immediately!

#4 You might discover that some CPA networks are difficult to get into. In these situations, it is better that you tell them what your business plan looks like to promote their offers. This will allow them to see that you have the initiative to make sure everything is in order. This will make them far more likely that they accept you right away!

In the rare occasion that these tricks dont work, you can have a successful CPA marketer put a good word in for you. Begin to work in those networks that you have been accepted, and then you can begin to build more experience. It doesnt hurt to build on your contacts. Before long, you will start to work as a CPA marketer!

Business is all about making money. So as long as you can keep the green flowing to a business, theyll be interested in having you on board.

Chapter 12: 3 Steps to Implement CPA Marketing

CPA Marketing is an excellent way to generate revenue on your site. You can accomplish it with three simple steps. Lets get started.

Step #1  Go Find an Offer

The first step is to search for an offer that will align with the traffic you get on your site. There are many different CPA networks to choose from all with hundreds of offers so you should not have a problem finding something thats right for you. You can search based on network, category, price, keyword, etc.

Once you find an offer that seems to match your needs you can read the offer details. The listings generally offer basic information such as what kind of traffic is allowed or what users are required to do. If it seems like a good match, click the landing page preview button. 

Now you will see the pages that your visitors will see when they click the CPA link. If it looks shady, walk away, because it will shady to your visitors too and it will not convert. The more fields on a page the lower the conversion rate so keep this in mind, although more fields compensate with higher commissions. Youll have to weigh it out.

Step #2: Join a CPA Network

Once you decide the offer looks right for you, you need to join the network that runs the offer. To apply simply click the link on the offer page. The application will ask you for your phone number, which they will call you at. For many affiliate marketers this poses a bit of a problem, as we arent used to talking with others when making money.

You are going to need to get accepted. The CPA network isnt trying to be difficult. They just want to make sure that you are as legitimate a business as they are. Just be transparent. Keep in mind you dont have to be a rock star to get accepted, so if you are new, be honest and tell them that.

Step #3: Build Your Website around CPA

After you are accepted at the network you want to join, and you have a CPA offer thats read, it is time for you to implement your CPA into your website. Whats great about CPA you can have a website that looks like a Fortune 500 Company and you dont waste your time putting up ugly banners that pay hardly anything if at all. Theres no need for in your face advertising with CPA.

There you go  three easy steps and you too can be participating in CPA Marketing.

Chapter 13: The #1 Fear in CPA Marketing

You are reading this because you want to know what the main fear is when it comes to CPA marketing. If you are new to CPA marketing, it can be kind of scary. 

Dont let the fear of you losing your money be the reason that you stop yourself from making money. Success is really based on making sure you test  test  test  stay on top of what you are doing, know whats working and whats not working.

The fear of failure is the number one fear in CPA marketing. Its also what will stop most people dead in their tracks before they even get started. After all, if you never start, you cant fail, of course, you also cant succeed. Having this mentality is not the mentality for success.

Perhaps its because of a lack of self confidence, or maybe you dont have good self esteem. Whatever the reason, you need to address it if you are going to enjoy success in CPA marketing. You need to patient and you need to be willing to step out of your comfort zone. Chances are for most of you considering CPA marketing this is new  this is not something youve done before. So its going to take some time for you to be comfortable. The reality is that you are likely to fail your first go round at CPA marketing. After all, you really do need to be bad before you can be good and then when you really understand the game youll be great. Keep this in mind. Its part of your journey to success.

The message here  is if at first you dont succeed and you fail, dont walk away. Get back up, dust yourself off, and try again! Can you imagine what the world would be like if we were all successful the first time we tried something? The thing is that many will fail and then never try again. Instead, theyll head back to the life they know. What you need to remember is that you are working towards a goal, towards successful CPA marketing that can create a steady income flow for you and change your life. The best way for you to deal with your strong fear of failure is to have a very strong focus. When you have something that you are working towards with purpose it will help to keep you motivated and you will be much less likely to quit.

CPA marketing has great potential; dont let fear stop you from experiencing the revenue it can generate.

Chapter 14: The Perks of Joining a CPA Network

Many companies around the world use the internet as a main form of advertising their products. There are different ways to market a companys product online such as pay per click (PPC) ads, banners, pop up ads, etc. 

Most of these methods require a large initial investment, and the end result of the majority of these ad forms is the cost of maintaining it is heavier than what the benefits are. This has lead many companies to now promote their products online using CPA advertising rather than the traditional forms of online marketing.

CPA advertising involves the generating of an action from a possible customer, which is captured by the company and then further exploited for bigger profits. CPA affiliates are paid a commission that is figured out based on how many of these actions the affiliate is able to generate. Most people never follow through the conditions of pay per click ads after theyve read through the advertisement. 

Many times the viewer accidently clicks on these ads and so they immediately leave the page once they realize that they are not interested in knowing anything about the company or their product. However, the company that placed this form of advertisement pays for every click that occurs no matter if they experience any benefit from that click.

CPA stands for Cost per Action, or Cost per Acquisition. Many relate with the second phrase better, because in this type of marketing companies will only pay the affiliate(s) if they can generate any form of action from potential customers, like filling out a form, signing up for a companys newsletters, providing vital personal information such as email address or downloading information from their website.

The company benefits from getting information regarding potential customers, and the affiliates are paid commission accordingly, depending on the importance of such information. CPA networks work as a mediator between a company seeking CPA marketing and affiliates that are interested in marketing the products of others and get paid per action generated. Most of networks have basic terms and conditions that have to be fulfilled before they can enroll as an affiliate.

A company should register with as many CPA networks as possible to increase the chance of lead generation for the products, because more affiliates are working towards generation action from potential customers for your company. Choosing the appropriate networks is a not an easy task, but you should definitely seek those with substantial screening system for its marketers.

Depending on the product and the kind of advertisement that you are seeking, CPA networks have affiliate managers delegate the marketing jobs to suitable affiliates using the most effective methods of advertisement to generate the best leads for your company.

Chapter 15: The Benefits of CPA Marketing

CPA marketing  if you arent familiar with it now is a good time to learn more about it. You may have used Google AdSense or perhaps you have used sites like Clickbank. If you are unhappy with the results, you arent alone. CPA marketing is different, and it is one of the best as an affiliate that you can monetize your site(s).

CPA or Cost Per Action Marketing is a simple system. When someone clicks on your affiliate link and he/she completes the necessary action, you get paid. The necessary action, can be many different things, but usually involves:

Getting a quote or estimate

Filling out a form

Buying something

Signing up for a free trial

These are the main actions required for you to get paid with CPA Marketing. But why should you choose CPA marketing over some of the other options? Glad you asked!

Why Use CPA Marketing?

There are two key reasons to consider using CPA Marketing rather than AdSense, banner advertising or other affiliate marketing strategies. The most important is simply that you are higher on the value chain and the higher the value the more money you are likely to make from your site. That means youll see higher ROI on your CPA Marketing than you will on other forms of marketing. Physical products have up to ten different companies involved in that product, such as warehouses, distributors, and suppliers. Its why if you are an Amazon Associate selling a $3000 computer you only make about $100.

The second reason to consider CPA Marketing is that it is an integrated form of advertising. That means there is no need for you to make your site look ugly with banner ads and AdSense blocks. 

CPA Marketing will seamlessly integrate with your site. The offers fit in with your content and blends in with your site. This means that you can easily run a branded website that looks clean and professional, while you can still benefit from CPCs, RPMs, and CTR.

CPR Marketing provides you with a seamless way to integrate advertising. You start by finding an offer that you are interested in and that you feel will work well with your website. There are all kinds of CPA networks out there; each has hundreds of different offers, so you should not have a problem finding an offer that works well with your site.

Chapter 16: 4 Tips to Get Accepted by a CPA Network

There are so many rumors out there about the affiliate community and how it is really hard to get accepted by a CPA Network. Many people feel discouraged before they even start and so they dont bother, only later they find out it wasnt that hard. Here are 4 tips to get you accepted by a CPA Network.

Tip # 1

Register for a minimum of twice the number of networks that you really want to work with. For example, lets say that you want to start by working with 4 different CPA Networks, and then you need to register to 8 different networks. You will be accepted by approx. 50% of the networks that you apply to.

Tip # 2

Begin by building your blog. WordPress is a good platform to start with. Its easy to learn and you can easily use open source. It will take a little time to learn it, but there are tons of great tutorials to be found on Google. Building your blog can be fun! Its also not quite as intimidating as building a website from scratch.

Tip # 3

Begin by applying to the smaller CPA Networks. You should not begin by applying to the larger more popular Networks. They get huge numbers of applications every day and so whether they actually go through all the apps remains debatable. Even if they do check all the apps, they can be very picky because they know tomorrow there will be another big stack of applications waiting for them. Instead, focus on the smaller Boutique Networks, where there are fewer affiliates registering, because fewer people are aware of them. They pay attention to the applications they get and you are far more likely to not just get a more personal experience, you are much more likely to be accepted.

Tip # 4

Be determined about getting accepted by the network. Only a few Networks process your first application and thats OK just as long as you know thats the name of the game. Accept it and play by their rules. 

A couple of days after you fill out your first application, if you have not heard anything then find out who their Affiliate Manager is and send them an email. If the Affiliate Manager doesnt reply to your email in a few days, then look up their phone number and them. If you dont like the phone, you still need to get your nerve up to make this one call. Its that important.

Chapter 17: A Comprehensive Explanation of CPA

CPA, stands for Cost per Action, and is a kind of affiliate advertising used by almost all companies throughout the world to generate leads for their products. 

This type of marketing is done by affiliates who work using their own websites in order to send traffic to the advertisers site for the product of the company. CPA is a specific form of marketing involving pay per click and pay per lead ads.

Until June 2008, Google used CPA networking as a major part of their advertising campaign. Ebay now uses this form of marketing and calls it AdContext. CPA is also known as Cost per Acquisition. 

This actually makes the most sense, because affiliate advertisers using CPA networks are paid based on what the advertiser acquires from his/her customers.

With this type of advertising, there is no returning of funds. As long as action is fully completed by the potential customers, the affiliate is paid for each lead that they provide to the advertiser. This makes it easy and simple for advertisers to work for their company, and for affiliates to work for their advertisers.

There are many CPA networks out there and each has hundreds of affiliates hired from each of these networks. Advertisers generally have affiliate managers who will review the resume of each of the affiliates and they will only hire those who have the best lead generation records, or are the most fitting for an explicit line of marketing.

The basic deal with CPA marketing is to generate traffic to the companys website, a job thats outsourced by the companys advertisers to the affiliates, who in turn are paid a commission based on the quality of lead generation that they were able to provide. 

Affiliates use various forms of advertising like keywords, banner ads, pay per click ads, article directories, and video ads that will attract more traffic for the site.

Companies that credit cards, debit cards, sell insurance, public bonds or cell phone ring tones often use CPA networks to build their leads. As an affiliate, you should stay in touch with your managers since they are very well informed about the latest information on the COA networks and the newest and best ideas for this kind of marketing.

What you are paid varies on the complexity of what is required and can range from less than a $1 upwards of $50 for each action that an affiliate is able to generate. 

This may seem like a cheap bargain for the work that needs to be done, but if you have a strong customer profile of 400 or more, this amount can become a hefty amount of pay per month.

CPA marketing definitely has potential. The key is to advertise as many products as you can since you have no way of knowing what product is going to earn you the most commission.

Chapter 18: How to Advertise CPA Offers Efficiently

Each time you are able to make a lead conversion on any page of your website, you are paid a commission. The CPA commission is not the same as a sales commission. It is much easier. Then, what is the difference?

With sales commissions, you will be paid each time you make a sale. However, unless you are able to push a product/service into your online customers shopping cart, you will not generate any income from your affiliate. 

With CPA commissions, you only need to convince your customers that they are willing to sign up for a newsletter, fill out an online form, provide some personal information like an email address, etc, and you get paid. With every click or submission you are paid.

However, sales commissions are almost always larger and heavier than the commissions associated with CPA. Then again, you can make tons of CPA conversions compared to only a couple of sales, which are much more difficult to achieve. 

So, even though you will earn much less each time, because the CPA conversion is much easy to achieve you can actually land up earning much more than you would with a sales conversion.

But how are you going to market the CPA offer? There are various advertising options that you can use. Here are some tips to help you.

Find the hottest keyword searches. Use these to promote your sales.

Make sure that you know you are staying on top of what is currently in or trending, and what people are talking about. If you can learn what the most popular topics being discussed are, put them up in your site to generate an increase in your traffic. Online visitors will crowd around looking for this information.

Provide content that has been well- fleshed out and matches the hot topic(s) of discussion. You need to have good content that draws visitors to your site.

Always keep the target audience in mind. Always keep in mind who it is you are selling to, and write your content and ads accordingly. If you sell walking sticks, your target audience is going to be old women and men. 

You need to make sure that the content you provide connects with this audience. Talk to them about how walking sticks can make their life easier.

Place links of your site to other related web pages so that you are redirecting your traffic form those sites to yours.