EBOOK CREATION FOR ILLITERATE BLOG POST 4

 Chapter 4

--Where to find artists to develop great cover art

"Wait! Why would an ebook need cover art?" 

Do not for a moment think that an ebook does not require a cover. If you're going to sell your ebook to the public, go the extra half mile and get some great cover art for it. Of course your ebook is full of all your best, Grade A meat. It discusses a sought-after topic, was prepared by a solid ghostwriter, and was edited and approved by you yourself. Customers should be able to read about you on the Internet, click on a text link, and buy your book. Write it and they will come. Right? 

Wrong. Even online, people continue to judge books by their covers. Look at it like this. Would you buy a book from Barnes and Noble if it were just a stack of papers stapled together? Heck no you wouldn't. For $15.95, you want something with an official binding and cover. 

What would bookstores be like if every shelf held only stacks of paper held together with binder clips, large staples, rubber bands or manila folders?  Even if Edgar Allen Poe wrote the pages (assuming you hadn't heard of him), and his handwritten pages were sitting there, hardly a soul would be enticed to buy. 

No matter how good a book is, it must be nicely packaged. The value of a paper book is exponentially increased by the addition of nothing more than a glue binding and nice cover. Likewise, and ebook's sale-ability and appeal is exponentially increased when it is packaged with an appropriate cover. 

In order to sell well, a book sitting on a retail shelf will actually have to have more than just any old cover. It will need to have a spine as well. And the pages cannot be attached with notebook rings (usually). The cover should appear to be professionally designed. In other words, a red cover from Kinko's will not make buyer's pull out their credit cards and rack up purchases. Brick and mortar booksellers know how to sell books. They do it with eye-catching displays and covers with color, catchy text, and shiny spines. 

And if they really want to grab your attention with a book, they may make a special display, offer a bonus, have the author available to sign copies, or set a particular book on a particular shelf where it will be more visible to passers by. 

As we all know, it's tough to sell a book! Sometimes even good covers get passed by, because other covers are more enticing! So, hear me when I tell you, don't even think of trying to market an ebook without cover art!

Consumers want to see a picture of what they're getting. And that picture has to look good. It has to make them say, "Wow, that looks like an incredible book!" You have only a second or two to grab their attention. You must do it with a picture. And the picture must be as good as it can possibly be! 

If you are thinking of offering your ebook as a free gift for visiting your web site, subscribing to your newsletter, or as a bonus for purchase of something else, then the artwork is less important. But still, there is no excuse. If a book is worth the effort of writing and marketing to consumers, then it is worth getting great cover art to package it with. 

The artwork serves two purposes:

It gives Internet surfers an immediate image of your book when they're glancing at a web page. People only spend a few seconds scanning on the web, so your picture can make or break a sale when there's hardly time to read the rest of your sales pitch. 

It puts a nice graphic at the beginning of your book. Although ebooks don't need complete covers like traditional books do, people like the idea that ebooks are just like paper books. The cover art makes your ebook appear more official and published like a traditional book, and that makes the ebook more appealing to readers. It will grab their attention when they first open the file to read. 

Here's an example of basic cover art you could use with your ebook. 

This simple example graphic is about the right size to place onto a web page where you will be selling or giving away the ebook. You may place a larger version of on the first page of the file that readers will open when they purchase your ebook. Your ebook cover will look more like a paper book, and therefore more appealing if your cover art also contains the title along the spine, and aesthetically pleasing designs, drawings, or photographs on the cover. 

I've just put this simple picture here to give you a quick example of how it looks compared to text. You've been reading a bunch of words up until this point. Do you see how your vision is pulled toward the picture of the book? Even this bare bones cover grabs your attention doesn't it? 

How to get a cover

There are a couple ways to get great cover art for your ebook. The first is to create it yourself. This is the most time-consuming of the options.

Hardest - do it yourself

To make your own cover, use your favorite drawing, painting or graphics software. Draw a rectangle. Add a book spine and pages to give your rectangle three dimensions to look like a closed or partially open book. Fill your drawing with interesting colors or patterns. Add your title and author byline to the front and spine. Embellish and revise ad nauseum. 

If you're wondering which graphics program to use, there are many to choose from. Some standard office programs provide the ability to create graphics, including MS Word. More flexible, but more complicated graphics software you could use just as well includes Macromedia Fireworks, CorelDraw, or Adobe Photoshop. Professional cover art designers and graphics artists tend to use the pure, flexible, more complex, programs for their work.  

Developing your cover from scratch is do-able, and even you could do it if you were so inclined. But I don't recommend the do-it-yourself approach. This is because, if you're short on software skills, artistic talent, or time or if you would rather focus your energies elsewhere, then there are more efficient ways to get cover art. 

A couple shortcuts

Shortcuts to the build-it-from-scratch approach include using templates or using ebook cover art software.  

Templates are available for purchase on the Internet, and some sites even offer free basic templates if you will link back to their site. Buying or borrowing templates will still require you to add your own text and additional graphic elements, so you'll still be investing some time, just a little less time than drawing each line of the picture from absolute zero. 

I've listed some web sites where you can get free templates in the online resources chapter. Again, most free template sites will ask for a link displayed in your ebook. 

Although I don't have any reason to advocate purchasing cover art templates, I've also included a couple websites that sell ebook cover templates, just FYI. Purchased templates should not require a link back, and if they do, then definitely don't buy those. 

You can also buy specialty ebook cover software from a number of web sites. I don't recommend this either. The software generally is a glorified set of templates, but gives you more choices and more freedom to change this and that. You will still do the work of designing your own cover. I've included web addresses where you can check out a couple of these packages in the online resources listed at the end of this ebook, FYI. 

If you do design your ebook cover art using free or purchased templates, or free or purchased software, you own the copyrights to the finished artwork and to anything else you design with the templates or programs. 

My recommendation - hire an ebook cover designer

 

I suggest that you hire a designer to prepare your cover art. There are numerous reasons. When you hire a designer to create your ebook cover art, you will get the following benefits: 

You get full copyright and exclusive ownership of the finished artwork.

Professionals with professional skills can turn around your project quickly. Sometimes in a matter of days. 

You avoid struggling with software to create your own artwork. 

Designers are familiar with what types of colors, fonts, and overall designs are better for marketability. 

An artist can likely also help you create matching graphics for your web page menus, headers, etc.

Artists who design ebook covers generally charge from $50 to $500. If your investment of, say, $100 results in an additional 100 ebook sales, wouldn't that be a good investment? YES! This is why I recommend professionally designed ebook cover art. The cost is completely offset with improved marketability and increased sales. 

How to find an ebook cover art designer

 Just like searching for a ghostwriter, you could ask and call around in your community's art organizations to find artists that you could pay to design an ebook cover for you. 

Another way to do it is to conduct an Internet search. If you type in key words "ebook cover art" you'll get pages and pages of results. Ebook cover artists are literally standing by to get your project on the world wide web. Some individuals specialize in ebook cover art, and some companies provide a gamut of graphics or e-selling services.  

The reality is, going to individual web sites and researching each one can take some time. So, I would invite you to try one of my low-B.S. approaches to finding an ebook cover art designer. 

Here's what you do: Look at web sites where ebooks are being sold. Most well-marketed ebooks have cover art shown on a web page where the ebook(s) can be purchased. Decide for yourself which of the ebook covers most capture your attention and would therefore be good for your project.

Once you've found one or two really great ebook covers, contact the webmasters and ask who did the designs. You'd be surprised how many people will share their information with you. Introduce yourself pleasantly. You won't find out much by being gruff or unfriendly. Be honest and open, and if you want to start off on the right foot, it may help you get in the door if you initiate the conversation by complimenting the webmaster's work. When you're using your best manners, if one webmaster won't divulge his cover art designer, then another webmaster definitely will. 

How to choose a designer

A good designer works with you and for you. 

Whether by Google or by referral, once you navigate to an ebook cover designer's web page, read through her terms to see what her fee is, how well she works with people, and any examples of her work. Contact her to get additional information. And regardless of any testimonials on her web page, ask for references of real people whom you can contact yourself. 

Look for things like:

Does the artist get a lot of repeat business? 

Has the artist been responsive to your questions? 

Have you seen some excellent examples that you really like? 

Does the artist guarantee your satisfaction before he gets full payment? 

Will turnaround be a few days? (It really shouldn't take more than a week at any rate.)

Will he or she revise the artwork after you've seen the first draft? Is this revision included in the quoted cost? 

Do you feel yourself wanting to buy the ebooks shown on the designer's web page that this designer "covered"? In other words, do his or her pictures entice you to make an immediate purchase?

Will the artist also be able to create additional items like web page headers, banners, or related items? 

The work to weed out designers and to find a few that you like will pay for itself in the long run when you want to create ebook after ebook. It's good to have someone who designs great covers, whom you can trust and rely on, who works quickly and effectively, and who charges reasonable rates.  

Tip: Find out the web services fees when you're asking about ebook cover art fees. It's an added perk if your ebook cover artist also provides web page design services. You may wish to have your marketing web page and ebook cover design match. A good artist can generate titles, banners, buttons, and other related web page items. 

What makes a great ebook cover?

When you hire a designer, you're giving up the reins on your cover art to some extent. You can definitely use your gut instinct (which is usually right anyway) to determine when a cover is just right for your ebook. If your gut doesn't speak to you, you can also make sure your cover art is good by asking yourself and answering some questions.  

Does the artwork stand out proudly on your web page? You don't want it to blend in with the background or be barely noticeable. Whether it's by color, texture, shape, exclamation points, or professional looking artwork, your designer needs to know how to add enough pizzazz to your cover art to get you noticed. This doesn't mean that you need microscopic detail or complicated figures or drawings. Sometimes simplicity does the job quite well. Artists know that. Look for the "stand out" factor on his designs. 

Is the title prominent on the cover? You don't want too many words on the cover. Stick with the title, a byline, and short words. You may be able to effectively include a short bulleted list, but not much more. When you quickly scroll through web pages, you should be able to remember from a quick glance what the title was on your ebook cover. If the title isn't lodged in your memory after a passing glance at the picture, then the artwork needs a face lift. 

Does the cover use four colors or less? Although rainbows are pretty, they don't stand out as much as solid colors. You can actually get by with three colors. In most cases, you'll need at least one more color besides just black and white. Just like web pages can look unprofessional with too many animated graphics and background textures (moon craters, wood grain, tiles with photographs on them, whatever), likewise, your cover does not require all these frills. Don't be sold on an artist or his work because he can make your ebook cover look like a tie-dyed T-shirt. Unless of course your book is about tie-dying! Occasionally lots of colors or textures are called for, but usually not. 

Can you read each letter of text on the cover? You do not want a font that is difficult to discern. Interestingly, the simple fonts that we use every day when we communicate by email, are some of the best for ebook cover art. There's a reason fonts like Arial and Times are so popular. People find them easy to read. Don't make your potential buyers work to hard to figure out which letter is which on your cover. In general, stay away from curly cues, unusual handwriting fonts, and heavily detailed lettering. 

Does your cover have a large amount of red, blue, or yellow? These have been determined by psychologists to be appealing colors for consumers. In fact any two of these colors in combination with black and white would probably work. Steer away from brown, green, gray, and muted or faded colors unless there is some really good reason to use those colors. For example if your book is called "How to build a log cabin," your project may be well-served by browns and greens. But maybe not! Try red, blue, yellow, black and white first to see! By the same token, money ebooks do not have to be green, and ebooks for brides do not have to be white.

Does your cover look like a three-dimensional object? You are trying to convey an actual book, so you definitely want the art in 3-D. Make sure your ebook art has a spine and the appearance of some internal pages. Don't settle for a rectangular representation of only the front cover of a book. A flat rectangle could work for the first page inside your book, but not for a picture on a web site that is supposed to attract a buyer. Even though your readers will obviously have enough computer wherewithal to have found your ebook in the first place, in their hearts, they will still be attracted to online artwork that reminds them of actual paper books. It's just a fact of life, so accept it, and make sure your ebook cover art looks like a book. 

Chapter 5
--How to sell your book on the web--

Luckily you don't have to convince Barnes and Noble to put your book on a prominent shelf. You have the Internet at your disposal, and the Internet is the place where ebooks are purchased 99 percent of the time. The remainder of ebooks are sold at conferences and the like by CD-ROM (which incidentally should be packaged with great cover art and delivered in a shiny crystal case). 

Get a presence on the web 

First things first. You'll need some web space for your book. You can either pay a host or you can get free hosting service. I recommend you pay (for an inexpensive web host at least), and I'll tell you why. 

There are many providers of free web pages, and a quick Google on "free web hosting" will illustrate that to the tune of page after page of providers.  However, some of the services are unreliable, have annoying popups or other advertising, or have strict requirements on what you can and can't sell.  

If you want something for nothing though, a good starting point is your own Internet Service Provider (ISP). Some ISPs, such as AOL, MSN, EarthLink, or RoadRunner may provide free web space as part of your monthly subscription. What they do not provide free is a domain name for your web site, such as www.youexpert.com. 

Likewise, other free web hosting services do not allow you to use your own domain name. Besides the annoying ads and rules, the domain name issue is a huge reason not to use free hosts. If you want to be professional and maximize sales, you will need your own domain, and not www.somecompany.com/withdistractingadvertising/yougetwhatyoupayfor. 

Tip: Even with the big ISPs, free hosting is not an ideal for you. It's just not that effective to have a site called www.personal/internetserviceprovider.com/home.html.

You can purchase a domain name to match the title of your ebook or the name of your business easily through any number of services. This should not cost you more than $20 per year, so don't pay more than that. Some fee-based web-site hosts will register your domain name for you as part of their pricing. 

To get your own domain name to show up when you use your ISP or other free web host, you can purchase forwarding services which will redirect users to your free web host when the user types in your domain name. These can run $10 to $50 per year. Not worth it. You'll be paying for service, yet still getting the annoying advertising and rules from the free host provider. Not the best of either world. 

I recommend paying for web hosting service. First of all, it's pretty cheap these days. You can get your own web page with tracking features for around $20 - $30 per month. You'll get enough space to store a library full of your own ebooks if you wish. And you can use your own domain name. 

Rather than list all the possible web hosting services you might use, We highly recommend Host4Profit they cater to the internet marketing types and are $25 for you first account and then only $5 for an unlimited number of additional accounts CLICH HERE to see Host4Profit... 

And if and when you add more ebooks to your library, then you should consider using forwarding services as necessary so that you can direct traffic to your best ebook-selling site. 

Designing your page

Next, you'll want to get your page set up. You can hire this out - there are literally thousands of web designers out there - you'll pay $150 for help with a page or two and up to $5,000 for a complicated set of pages with storefront and graphics. 

Finding a web designer online is much of the same old same old. Do an Internet search, or ask one of your technical friends for recommendations. Use the home-page designing software provided by your web host, or just pay the web host's fee-based designers. 

What I recommend is that you tap into your ebook cover artist. Remember how I said you should develop a relationship? Once you get to that point, you can get some additional advice and help from them. Ask if they also do web page design or if they can refer you to someone good.

Note: Novice web designers use software such as MS Word or FrontPage. Experienced web designers may use Macromedia Fireworks with Dreamweaver or other package. 

Definitely outsource your web page design, at least for your first ebook. This is worth the money, in the same way that hiring a ghostwriter and cover artist is worth the money. After you outsource your first web page, and some time down the road when you have more time on your hands, you could learn a bit about web design. Then you can copy the page you had designed professionally and use it as a template to self-design additional pages for new ebooks that you create.  

Format your ebook

There are two common ebook formats, EXE and PDF. These formats refer to the type of electronic file your ebook will be. One type has .exe after the filename, and the other has .pdf after the filename. 

If your ghostwriter already put your ebook into one of these formats, then you are all set. If your ebook was delivered in a word processing file, then you'll need to convert it to either EXE or PDF. You can buy software that will make an .exe file, or you can purchase or use free software to convert the text to a .pdf file. 

I recommend the .pdf approach for several reasons. First, of the two options, .pdf results in a smaller file. This will allow buyers to have a faster download of your book. Secondly, .pdf files can be read easily with free software on either a PC or a Mac. Thirdly, .pdf conversion software is not terribly expensive and there are even free versions you can use. Most of the free versions work really well if all your ebook contains is text. However, the free converters tend to contain popup advertising. 

One free, ad-free, basic converter is the create Adobe pdf online service directly from Adobe, the father of .pdf generators and readers. There are others you can find by web search. 

For a modest fee in the $20 range, you can have advertising eliminated from some of the free .pdf conversion services and programs. To me, it's worth it. But if you don't mind one or two pop-ups each time you convert a file to .pdf, you can save a few bucks by using free services. 

To be able to convert every bell and whistle in your ebook to .pdf, you can purchase Adobe's program to do so at a cost of over $200. This may be necessary if your ebook is unusual, containing animated film clips or other technically unusual features. Free or cheap converters will convert your text. Basically, your .pdf file will end up looking like what your printed pages would look like. Converters abound, and therefore you can use free or buy a converter that will only do what you need for a fraction of the $200 you would pay to get every bell and whistle. 

Some ebook authors prefer the .exe file because it can provide additional flexibility, nice graphic conversion, and other features. Most .exe converters or services cost a bit, and honestly, you probably won't need those features. First of all, most ebook readers just want to read your book and are not terribly impressed with extraneous details that would not be presented in a paper book, with the exception of hyperlinks. Secondly, .exe files are only viewable on PC's, so right off the bat, you lose potential Mac customers. 

You can, of course, put your ebook on the web as a MS Word file. This makes for a cumbersome download and then your customer will need to have a similar program to read your book. Some word processing files can be compressed for quicker downloads by using programs such as the free one at www.beowurks.com. But that still doesn't solve the problem of your readers needing MS Word or similar purchased software to read your book. 

You can put your ebook on the web in .html format so that it can be read just like a web page. Some word processing programs have html converters that you can try. To me, this is going to extra trouble that you just dont need. Take the simpler road - .pdf. 

Get ready to accept credit cards

By and large, your ebook buyers will want to pay by credit card. After all, the benefit of ebooks is that they are terribly easy to get. Just type in your credit card number and in a few moments you're reading through a great book! 

You should also provide a mail box where visitors can send a check for your ebook, but this is only to show them that you have an address. It adds to your credibility, but don't expect many orders, if any, through this channel. In fact, if you only provide a postal mail box address and do not provide your customers with the ability to click and pay by credit card, you can expect to lose 95 percent of your buyers. However, put the address on the site, and do process orders that come in that way. Use a box that is not your personal residence for reasons of personal security.  

Services abound that will accept credit card payments and send you the money. A common one is http://www.paypal.com. Paypal and most other services charge an upfront fee and percentage, but the charges are reasonable. Get set up immediately. You want your customers to buy immediately. A few other online credit card services are listed in the last chapter. 

Upload your information to the web

You'll want to upload all relevant ebook information onto your web page, including your ebook cover art, the ebook itself, a link to order and pay for your ebook, and your sales letter. 

To upload from your computer to the World Wide Web, you'll need an FTP program. Most web host services will provide you with the software required to do this and provide clear instructions. If your service doesn't provide you with FTP help, you can purchase or use a free FTP program such as the one at www.ipswitch.com. Software that web designers tend to use generally comes with FTP capability. 

Create a great sales letter for your book

The web page for your ebook should contain a sales letter that is immediately visible. In fact, your web page really doesn't need to contain much else, unless you choose to use additional pages for other uses.

Here are the components of a great sales letter. 

a catchy headline.

a list of amazing benefits for the reader. Tell visitors what problems your ebook solves or how it will improve their lives. 

testimonials. Quotes from people who have read the book or from people who know you and are willing to write something great about you for your site. 

a guarantee.

a link to a sample chapter. 

a link to purchase the ebook. 

the price. Going rates are $5.95 to $19.95. 

about four pages in length.

a narrow page with wide margins for easy reading. 

10. dark text on a white or light-colored background, for easy reading. 

Tip: Get testimonials early in the game by offering your ebook free to those who will in exchange, give you a one or two sentence testimonial. 

A sales letter template you can use right now

Here's an example sales letter. You can use this as a template for copy on your web page. Feel free to change the colors, fonts, and content (obviously use your own title and other information). Add your own cover art where the sample is, or put the cover art icon elsewhere close to the top of the page. Note in the example the use of quotation marks, capital letters, italic text, and colored text draws your attention. The very first line should be your ebook title. Also, notice that in the sample, the "click here to purchase" is repeated in different places. 

"The BEST E-book Ever!"

Stop driving to a dull workplace day after day. Spend your days at home and work only a fraction of a 40-hour week! 

"Discover how to make your living entirely on the Internet using free web hosts, free programs, and free marketing"

This 80-page book available for immediate download will tell you how it's done! After you've read it, you may very well decide to quit your day job.

Click here to download a free chapter!

OR

Click HERE to order the entire book for $12.95

Dear Friend,

I used to work up to 60 hours a week at a well-paying white collar job. The money was good, my wife drove a nice SUV and my kids had the latest toys. 

I was good at my job. 

There was one problem. I was not happy. 

So I decided to do something drastic. Instead of selling my services to my employer for a paycheck and dark circles under my eyes, I decided to sell my services to people over the Internet. I would be my own boss, work from home, and see if I could make a living. 

What I discovered is that I could do more than just make a living. I could change my life entirely. 

And I want to share my experience and secrets with you. So I've compiled the most important things you would need to know to do what I did into a short, readable, ebook. 

This information will save you ... hundreds of dollars since I have included links to lots of free resources you can use to get started including the best free web host providers, the best free software programs, the best free marketing techniques, and the best places to get free help when you need it. 

This book will save you ... hours and hours of time, since I've done the research. All you have to do is click and download the free tools, and you're set! 

This book could ... change your life. Once you get your Internet business up and running, you'll have time to spend with your family, time to join the fishing club, time to make peace with yourself, time to laugh with friends, or time to start more Internet businesses! 

And you'll still be able to pay your mortgage. 

There is no miracle path to instant riches on the Internet, but if you get good advice, roll up your sleeves and give it a determined try, YOU can do this! 

I guarantee it. 

If you are not satisfied entirely, I will refund your money at any time ever, no questions asked. 

This book is worth over $500, because that is the MINIMUM it will save you on the costs of starting your Internet business. 

You need to know these secrets! 

The price is only $12.95. I can do this because I sell a lot of these while running my other Internet business. 

Click here to order. Once your credit card is accepted, the complete ebook will be emailed to the address of your choice. There is nothing more to buy. No hidden agendas. No links to affiliates. Just me sharing my knowledge with you. 

What do you have to lose? There's a 100% guarantee or your money back! 

Try it today. And when your life takes a major upswing, write me and tell me how the system's working for you! 

Best regards, 

You Expert

You Expert, 

Former 9-to-5 employee, 

now CEO of.......

P.S. Check out what readers are saying about this book! 

=======================================

You, Thanks for your incredible Ebook. I plan to buy copies for all my friends for Christmas this year!

--Guy Abreans, Atlanta, Georgia

Wow, I was really skeptical, but with your book in hand I was able to navigate myself into a great, booming, Internet business for myself. Good-bye Monday morning traffic, hello mailbox money! I can't thank you enough!

--Jennifer Zuniga, Puerto Rico

To say I've been enlightened would be an understatement. I am no longer overwhelmed or intimidated by the Internet. I've tapped into the great free services you've recommended, and I now have a business presence on the web. I've got marketing strategies in the works, and I'm just about to quit my day job. It's been easy to overcome what I thought would be much more difficult hurdles. My appreciation for inspiring and teaching through your book on how to do this.

--Dr. Rodney Nhar, Sott Wells, California

You, Thank you from the bottom of my heart. 

--Peg Thomlinson, Alberta, Canada

Click here to download a free chapter!

OR

Click HERE to order the entire book for $12.95

Selling strategies

In addition, there are other techniques you can use to make money with your ebook. One thing you can do is give your ebook away free, and at the same time provide a link to a fee-based product or service in your ebook. The thing about free ebooks is that there are web sites where you can place free ebooks. It costs nothing or close to nothing to list your ebook, and because people always love to get something free, the sites generally have web traffic. 

On your own web page, you could also offer your ebook as a free bonus when a visitor buys some other product, service, or ebook from your web site.

I'm not a fan of affiliate links, but if you have one or two you feel you want to include, then some have been known to make a buck or two this way. This is sometimes called viral marketing. 

Get your ebook listed in online bookstores. The fee may be worth it to make many more potential readers aware of your book. 

Here are a few more shameless promotion techniques you can use. 

Add a link to your ebook web site at the bottom of every email you send for any reason. 

Submit your ebook web page to the major search engines. Your hosting service may be able to help you with this, you can purchase Internet marketing software to automatically submit your information to a list of search engines, or you can go to each of your favorite search engines and submit the site yourself. 

Pay for clicks from pay-per-click search engines, so people will more readily see your ebook. In this way, you buy traffic to your site.

Buy ad space in e-zines or newsletters that are reaching your target readers.

Create a monthly newsletter, and tout your book in it every month. 

As you build your library, provide links to your other ebooks in each of your ebooks. 

Use your ebook as a business card. Send it to organizations or businesses where you'd like to be hired as a speaker or teacher.

Make online marketing work for you

Why worry so much about marketing? Well, mainly because you want customers to know your ebook 1) exists and 2) is worth their money and time. The long and short of it is that you want to understand the market for your ebook. You will know the general market when you choose the topic, especially if you chose a topic because of its target market discussed in Chapter 1 of this ebook. 

If you spend time getting to know your market, then you will be even better poised to market your work. For example, you want to make sure you are targeting a group that has money to spend. You also want a group that browses the Internet and that likes to get current information, i.e. he wants to learn how something is affecting him today, not how someone did something in the 1980's. Ebooks offer this freshness. 

Get to know your market by getting involved in online discussions, talking to people, and looking at demographics or statistics. Most services that provide information about how to reach people of certain income levels and such require subscriptions in a price range that is only affordable by large corporations. But you can freely access any of the U.S. government's public information. And you may want to do that. 

At the bookstand, check out magazines and newspapers related to the topic to understand your market. Be sure to note who is advertising in the magazines. Some web sites offer information to their advertisers about readership and median incomes. Especially magazine's web sites. Marketing precisely to your target market is everything when it comes to selling ebooks.

Signing off

Whew! I hope you've enjoyed learning about outsourcing your ebook. When you outsource your ebook, you will be investing a little money, but saving a bundle in time, and you can get all your investment back and more. And just think - your hardest task was coming up with what your book would be about! The rest can be outsourced or done in rapid fashion by following the advice and tips in this eboo

I'm glad you are interested in getting on the ebook bandwagon! I've enjoyed my experience with creating and selling ebooks on the Internet, although I have to admit I stumbled and made some glorious mistakes early on in my learning curve. Your journey will be smoother than mine. However, if you encounter a few bumps on the road, dust off and get back in the game. The market is out there. If you're resourceful and keep at it, you can have a lot of fun, meet interesting people, make money, and be proud of your work

Good luck to you!!ok

Ru!!k.ou!!k.du!!k.nu!!k.eu!!k.Wu!!k.ru!!k.iu!!k.tu!!k.eu!!k.Writer