CPA FORTUNE GUIDE EBOOK BLOG POST 1

 Chapter 1: CPA  An Overview

CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used by almost all companies throughout the world in order to generate leads for their products. This marketing is done by affiliates who work through their own websites in order to send traffic to the advertisers website for the product of the company. CPA deals with specific forms of marketing which involve pay per click and pay per lead ads.

Although Google used CPA networking as a major part of their advertising campaign till June 2008, eBay has now taken up this form of marketing and calls it AdContext. CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA networks are paid based on what the advertiser acquires from his or her customers.

There is no returning of funds in this sort of advertisement. As long as the entire action is completed by potential customers, affiliates get paid per lead that they provide to the advertiser. This makes it easier and simpler for advertisers to work for their company, as well as for affiliates to work for their advertisers.

Since there are many CPA networks out there and hundreds of affiliates are hired from these networks, advertisers usually have affiliate managers who go through the resume of each of these affiliates and hire only those who have the best lead generation records, or are the most appropriate for a specific line of marketing.

The basic deal with CPA marketing is to generate traffic to the companys website. This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide. Affiliates then use various forms of advertising such as banner ads, keywords, article directories, pay per click ads and video ads to attract more traffic for the website.

Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cell phones, use CPA networks to build their leads. Affiliates should stay in touch with their managers since the latter are well informed about the latest information regarding the COA networks and the newest ideas for this sort of marketing.

Although getting paid $30 for each action that an affiliate is able to generate from potential customers may seem like a cheap bargain for the work that they go through, if they have a handsome customer profile of about 400 to 500, then this amount can multiply into a hefty pay packet per month.

Chapter 2: Selecting the Right CPA Plan for Yourself

Once youve been selected by a CPA network, you will need to start to make choices relating to the offers that you are attracted to selling to your online customers. Dont make your choice based just on your likes and dislikes, which means you will need to find the niches that sell more, and that direct high amounts of traffic to enjoy making the huge bucks.

How to Study the Market Competition

The main facet of any business success is the creative intelligence. It really isnt just about who you know, working exhaustively, or luck. No matter what you do, you should always be at your creative best. To be at your best with CPA marketing, you need to do an overload of research to learn what keywords always hit big in the search engines and the ones that are always popular, and you need to watch out for the well-known niches using the many trend sites.

Once you know the keywords that are searched extensively. This means that they havent been used in CPA offers yet, and so you can grab them to use to create your own advertisements for sales.

When you learn a certain CPA offer is very popular, dont make the mistake of thinking it means that its a dead end for you. Instead, use the information youve found to get a better understanding of the various products that are tirelessly wanted, and then use them generate traffic on your website.

The key is to utilize the same methods, the same materials, and the same taglines in making the sales. What matters more than what you sell is how you sell it. There is a huge difference. Your creativity needs to come to forefront and you need to come up with quirky ideas that will appeal to the online shopper.

How do you compare CPA offers?

The main CPA mantra is that your choices should be the ones that are hot, trendy, popular and highest in demand. If you can find that with CPA offers, regardless if they generate a little or a lot of traffic, whether they will fall, or dont- you will be making the correct decision with less likelihood of facing defeat.

When you are trying to make the choice regarding which CPA offers you should pick to sell, instead of undertaking individually going through them, which is extremely time consuming, why not take advantage of the many online tools and programs that can quickly help you to located the information you need.

It is a misconception believing that if a CPA offer provides the highest pay then it is the right choice. This is thinking that can lead to failure. You need to do your research find the niche product thats going to sell over and over again!

Chapter 3: Methods of CPA Promotion

There are a number of ways that your CPA promotion can be done. Some of these involve you having your own website while others do not. CPA marketing is very similar to other forms of marketing. At the beginning, you will need to take some time to think about what product you can promote that will fit your niche and where you can market it, where your visitors will either be interested in learning more or in buying a product.

Lets have a look at some of the most commonly used promotional methods for CPA marketing on websites.

Sales or Landing Page This is like a direct sales page and should usually provide additional information on the product. Usually its set up to be a hard sale, working hard to get the visitor to click through to the merchant or at least sign up to the sites mailing list. Some sales pages attempt to achieve both of these; however, often it is more beneficial to have one direct path through your landing page. If you have too many options, you could lose more clicks. 

Review Website This type of site usually contains three or more products in a specific niche such as weight loss or gardening. There will be a brief introduction to each of the products, followed by a review of the performance of the product, and then often followed with a star rating out of five. Each product is usually ranked in order and should contain a link to either a personalized landing page or directly to the merchants page.

Splash Page Generally, this contains light content with flashy graphics a punchy headline. The copy encourages the visitors to input their details or to click through to the merchants site.

There is minimal product information provided. These kinds of pages are often used with products that dont need much explanation or that are already known in the marketplace like the iPhone.

Fun Landing Page This is similar to a splash page but simpler. Generally, there is a question with two or more answers, which can be clicked on using the very large dominant buttons. Sometimes a game is used on this kind of page. It isnt the type of page that someone revisits. Its only goal is for your visitors to click-through now.

Weve talked about different promotional methods on your website. Of course, there are other methods but this is one of the most popular.

Chapter 4: How to Select CPA Offers

Once you decide its time to start making money with CPA Marketing, you need to browse through the many CPA offers. Start by selecting the best 8-10 CPA networks that you would like to become involved in. Doing this makes it more helpful than just trying to choose one niche and spending all kinds of time doing the research, only to discover that there are all kinds of offers available to you. You can waste a great deal of time and energy, and become more frustrated.

After you choose 8 to 10 best offers, you need to sit down and start to work your way through the markets available online to learn which are the most popular in demand, and to learn which ones are easiest to make the most money. The trick here is to learn what the hot topics are that are being searched for the most in the search engines and news. 

Google trends is the best place to begin. Go to http://google.com/trends, to find personality news stories. You will need to watch so you dont become sidetracked by these stories. Avoid the personality stories because people arent interested in personalities when they are reading about the product(s) they are interested in purchasing.

Some other trends to have a look at include:

http://www.google.com/press/zeitgeist.htm

http://hotsearches.aol.com

http://buzzlog.buzz.yahoo.com/buzzlog

http://www.blogniscient.com

http://50.lycos.com/alite.asp

http://blogpulse.com

After going through these trend sites, youll have ideas about what is hot and what actually sells the most, along with which niches are closely related to your CPA offers. 

The best trick to use is to find a sub-niche in a larger niche related to your CPA offers. Dont be scared to make offers available in highly competitive markets. Those where most of the traffic is directed is where youll do best.

You need to spend a couple of hours researching how you can best create a significant revenue with the CPA network niche you are considering. If you have a number of your own websites, you can continue to keep watching for better offers in the CPA networks. The domain name you use should be related to the niche you are planning to work in.

Now that you have your niche, the work you do will be done upfront. When you are building your site up, you are going to have to change the offers regularly. You may find it tiring to create different websites for different CPA offers, but those e market affiliates who are experienced can whip up a site in just a few hours using Wordpress. If you want to make it to the top of the earning pool, youll have to learn how to do this as well.

Chapter 5: The Top 8 CPA Networks to Join

If you are an affiliate marketer, the first step you need to take to earn good money through with online advertising is to join as many CPA networks as possible. Different CPA networks have their own various lead programs that marketers can use. Choose those with high pay per lead and good resell options, as this will lead to higher income generation for you. 8 of the top CPA networks include:

#1 AzoozleAds Has over 300 affiliate programs you can promote. Payment is monthly with a minimum of $50. Azoozle Ads offers international publishers. Their programs are easy to market.

#2 NeverBlueADs More than 24 program levels that you can use for promotion. Users of this network pay a monthly fee through PayPal. Usability is excellent, and the programs are in a format that is easy for you to find.

#3 Affiliate Future A popular affiliate network based in England, but international publishers can join. The minimum payment is twenty pounds made using BACS/wire transfer. Some of the popular offers on this network are also available on other popular networks.

#4 COPEAC You can earn commission of up to 2% just for referring other marketers to their network. Marketers can use Cost per Sale or Cost per Acquisition techniques to promote offers. A $100 minimum monthly payment is done either through wire transfer or through checks.

#5 MaxBounty As a marketer you must have your own website to use MaxBounty for affiliate marketing. International publishers are allowed. This network has a good reputation. A $50 minimum pay applies.

#6 OfferQuest Offers real-time reporting on leads and commissions. This small network has only 100 programs, but it is quite popular. They require an affiliate to have a complete website and material published in English. Payment is a minimum of $20 through PayPal transfers.

#7 ModernClick They accept only the best. They have real-time commission and referral reports available. A $25 minimum payout is made through PayPal. Offers the latest tracking tools.

#8 DirectLeads This CPA network has all the qualities of any good CPA network including Pay per Click and Cost per Lead pay offers to the affiliates. It reports all commission and referrals on real-time basis. This network only pays a minimum of $20 after two months which is considered a very long gestation period for marketers.

Thats just eight of the top CPA Networks to look at.

Chapter 6: Tips to Generate Natural Traffic for Your CPA Offer

If you want to promote your campaign for your CPA offer, you need to make sure that you are able to generate enough traffic to your site(s) using the natural search engines. This means you need to learn how to enlist your site with the many search engines such as Google, Yahoo, or MSN. 

The higher the rank your site has in the search engines, the more money you are going to be able to generate. So how can you ensure that you have a high page rank? There are actually two basic ways you can do that.

#1 On Page Factors

What this means is that you need to use keywords that are very direct and intelligent as well as keywords that are highly relevant to any of the offers you provide. This also means that you need to make sure that your html tags contain the keywords, along with any of your H1, H2 and/or H3 tags, picture tags, video tags and your URLs should always contain the keywords.

#2 Off Page Factors

What this means is that you need to promote your website by using other websites to do so. This will depend on how deep of a connection you have with the other websites in order to be able to maximize the benefits from these sites. You will need to make sure that you are keeping an eye on the anchor text, the number of inbound links, and the IP address which you use to link to your page with some of these sites.

Something else you can consider is misspelled keywords. While often overlooked it can be a great way to increase your traffic to your site. When users type the name of the product/service they are looking for into the search engine, many times they are spelling it wrong. What you should do is take the time to create a separate group of keywords that are misspelled in Yahoo, Google, Msn, and any of the other search engines you are targeting on. When you do this, you are able to direct those misspelled keyword searches straight to your website without any real hassle and those are potential customers that are being overlooked by the masses. Theres great opportunities here!

Now that you have some solid tips on how to generate CPA offers what are you waiting for?

Why Do So Many CPA Affiliate Markets Fail

Youre ready to quit your day job tell your boss to take a hike and head on over to the online world to take advantage of internet marketing. You sit into the wee hours of the morning obsessed. Everything sounds amazing from Facebook money making to email marketing to making money on YouTube. It makes sense to you, so you buy a course. This is like the gold rush of the 1800s and you are about to strike it rich - The next thing you know, your brain runs out of room for the clutter, your wallet is empty and your dream dies before it ever gets off the ground. Yet you could have avoided all of this. You really could have struck gold so what did you do wrong?

You Quit Too Soon Its Also What CPA Marketers Do Far Too Often

If you dont buy a ticket to the lottery, you cant win. Never have truer words been said. The prize for internet marketing isnt just big its huge its life changing. If you want to succeed, you need to never say die. That attitude is will guarantee that you will eventually enjoy success. Hang on to your day job for a little longer, put your energy into getting your CPA marketing off the ground, and then you will be ready to quit with success already in your pocket.

Running Before You Walk

In other words, too much too fast, which will reduce your chances of making decent money online. Its much better to work towards making and extra $20 a day then to go too BIG right from the beginning, spreading yourself too thin because you believe that you need to be making $100 a day right now! Slow and steady really does win the online race. Thats how you will enjoy successful CPA marketing.

Is Your CPA Marketing Actually Working?

If you want to be successful working online, you need to ready to test and tweak everything you do in an ongoing fashion. Its common for newbies to CPA marketing to be reckless and this often results in some profit, but the problem is you arent able to pinpoint just how or why you made the money so you arent able to duplicate your results. You need to be smarter than that you need to keep good notes. Try something wait evaluate.

CPA Marketing Done Right Means Success

Do it right, take your time, be patient, be flexible and you can enjoy CPA Marketing success.

Chapter 7: The Hype of CPA Marketing 

Most of us know about affiliate marketing, which is type of virtual advertisement used by companies around the world to sell their products to consumers from around the globe. But have you heard of CPA marketing? CPA marketing stands for Cost per Action marketing.

The idea with CPA marketing plan is to gather helpful information from possible customers and convert these into profitable leads to generate sales now and in the future. This information comes in all different forms such as telephone number, email address, credit card number, etc.

Depending on how significant the information, will determine how much marketers in a CPA network are paid. All you need is potential customers who visit your site and submit this crucial information about themselves so that the company you are working for can use it in future affiliate marketing campaigns. Sometimes the pay for a single bit of information can is less than a dollar, while other times it can be as more than $50.

The best thing about CPA marketing is that you get paid even when you arent able to sell the companys product. Basically, if the visitor to your site clicks on an advertisement, signs up for a regular subscription, downloads a newsletter etc, you get paid your commission.

If you want to be taken seriously as a CPA marketer and have a hope of being accepted by CPA networks you must have your own website. Companies will want to see that your site is complete and able to promote their products. If you dont have your own site, immediately create one or hire someone to create one for you.

Once you have your site is up and running you will have to embed HTML code and links of to the products of the company you will be CPA networking with. You can ask the site designer to do this job for you if you dont have the skill.

Cost per Action marketing is far more profitable than affiliate marketing. Thats because with affiliate marketing you can only get paid if there is a sale. With CPA marketing, you get paid as long as you derive some sort of activity from the consumer. Generally, generation of leads is what companies are looking for from their CPA marketer.

Once you find a profitable line of advertising with a CPA network, you can build on your leads by indulging in affiliate marketing of the same products. You can invest in your site by submitting articles to article directories to help build awareness that your site exists. You can also use Google AdSense to achieve the same.

Depending on your ROI or Return on Investment, you can invest in your CPA network as much as you like. The goal is to increase the number of individuals visiting your website so that you can increases lead generation. 

Chapter 8: How You Can Earn Big with CPA Marketing

If you are one of those people who dream about getting rich quick, you need to know that great opportunities only come along once in a while, and if time and money are an issue, there is only one arena in the online business world where you make a lot of money fast. If you believe that online business marketing is solely focused on sales and advertisement, then you are definitely on the right track. Many will tell you that affiliate marketing is the best job that you can afford to keep, and basically, it works as a CPA network.

What does this mean? Are you worried that you are not aware of the terms and what their meanings imply? Are you worried that you have never heard about CPA networks before? Stop worrying, because this is something that you can overcome very easily. Not only are we going to tell you what CPA means, we are also going to walk you through the complete procedure of how to get hold of a CPA and use it to optimize your options and to make your ambitions and efforts fruitful sooner rather than later.

CPA is a short for Cost per Action, although it is sometimes referred to as PPA, which is short for Pay per Action. This is internet advertising model is used as the basis of affiliate marketing online.

But how does it work? Every time an advertiser is able to convince a potential customer to perform a specific action like submitting a form, downloading something, making a purchase of an object, signing up for a newsletter, the advertiser pays for each action related with the advertisement. The advertiser only pays when a specific desired action has occurred, which makes this form of advertising cost effective.

Google applied this pricey model in Google AdSense, and now it has been integrated into the eBays system as well, which eBay calls AdContext. CPA is also called Cost per Acquisition, which actually rings much truer than using the word actions, since it is an actual tactic to acquire something, like new customers via motivating and successful sales.

Now that you know the full potential of the CPA network, there is no doubt that you should want a slice of this nice yummy pie, so now it is time for you to start exploring which CPA networks might be right for you.