E-zine publisher Building Your List with Articles Ad Swaps Freelancer

 Doing Ad Swaps

Here is a little used technique you can implement to build your 

mailing list for no additional cost. I call it “using subscribers to make 

subscribers” like much in the context of “using money to make 

money”.

This simple list building formula can be summed up in two words: 

ad swap.

Generally, you trade advertisements with other eZine publishers, 

preferably of the same mailing list size or bigger. You broadcast the 

eZine publisher’s advertisement to your mailing list while the eZine 

publisher endorses your ad to his list. Yes, you are actually cross 

endorsing or cross promoting each others offer to each of your 

mailing list.

Your advertisement’s goal should be to get as many subscribers 

possible from the other eZine publisher’s mailing list to sign up 

for yours.

The result: you grow your mailing list. This method does not 

require money, which means it can be done for free. And the return 

of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, 

because his subscribers who are also your subscribers can now 

be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and 

soon, you will have a huge mailing list of your own – built free.

Building Your List with Articles

You can build your list simply by writing articles, whether you 

have thought of it or not.

Quite simply, you write and submit your articles on your topic of 

expertise or business nature to popular article directories where eZine 

publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be 

rewarding, if done right. In the real sense, you are actually 

proving your worth and demonstrating your expertise 

about your business through the articles you write.

So, how can this method in effect build your mailing list? The 

answer: the resource box you attach to your articles. In your 

resource box (also known as bio box), you include a brief detail about

yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your 

mailing list’s landing page where you can get your visitor’s name and 

email address, which will in turn help you build your mailing list at 

no cost.

If your articles are found worth sharing, eZine publishers will 

republish your articles together with your resource box for their 

readers and subscribers. The wonderful result: viral marketing without 

effort on your part!

You can start by writing and submitting your articles to trusted 

article submitter sites such as http://www.ezinearticles.com/ and 

begin your article marketing journey today.Building Your List with Articles

You can build your list simply by writing articles, whether you 

have thought of it or not.

Quite simply, you write and submit your articles on your topic of 

expertise or business nature to popular article directories where eZine 

publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be 

rewarding, if done right. In the real sense, you are actually 

proving your worth and demonstrating your expertise about your 

business through the articles you write.

So, how can this method in effect build your mailing list? The 

answer: the resource box you attach to your articles. In your 

resource box (also known as bio box), you include a brief detail about

yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your 

mailing list’s landing page where you can get your visitor’s name and 

email address, which will in turn help you build your mailing list at 

no cost.

If your articles are found worth sharing, eZine publishers will 

republish your articles together with your resource box for their 

readers and subscribers. The wonderful result: viral marketing without 

effort on your part!

You can start by writing and submitting your articles to trusted 

article submitter sites such as http://www.ezinearticles.com/ and 

begin your article marketing journey today.

Building Your List with Paid eZine Advertising 

Some Internet Marketers can get clueless when it comes to 

unleashing the full potential of paid eZine advertising. One of the 

most common dilemmas is that whether should the Internet Marketer 

advertise the product or service he is selling directly to the 

subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the 

advertisement must be compelling and attention grabbing. 

Secondly, there is no telling if the eZine’s subscribers constantly 

practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of 

Internet Marketers who are on tight budgets. But in spite of the 

risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses 

eZine advertising to build his or her mailing list. It makes sense, 

anyway. Since some eZines display more than one sponsored 

advertisement, you can grab the subscriber’s attention by giving a 

free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your 

mailing list in exchange for the free offer, which can be a free 

report or even a trial service.

While you are not making a hard sell through your advertisement 

just yet, building your list by getting other eZine’s subscribers 

subscribed to your eZine allows you to follow up with them in the 

future, as and when you have new offers.

Refrain from Buying Bulk Mailing Lists

I am sure that you have definitely come across advertisements that 

read: “1,000,000 email addresses for $29.99”. And these bulk mail 

companies can even offer you these names in a CD at your doorstep.

Sure, having 1,000,000 subscribers is the best thing that could 

ever happen to any Internet Marketer and often sounds too good to 

be true. But very often, it always sound too good to be true.

What many beginning marketers do not really know is that these 

bulk companies harvest the email addresses using robots and other wares on the Internet. 

That is how the 1,000,000 email addresses 

come about, whatever the amount is.

Now, the really awful part is that if you purchase the so-called 

1,000,000 names even at a low price, not only is it a waste of money, 

you are risking being accused of spamming. It is no longer a surprise 

how you often receive spam mails on Viagra, OEM Software and 

things you do not even need in your inbox.

That is so possible, because of the 1,000,000 names, no one 

knows you or even ask to be subscribed to your mailing list.

On top of that, not all 1,000,000 email addresses are really in use 

because a portion of them can either be own by the same owners 

(one owner can own more than 1 email accounts) or are obsolete.

When you read such ads again, tell yourself that it is a waste 

of money.

The Inherent Weakness of Safe Lists

How would you like to send your commercial emails to people you 

do not know, but are expecting to receive such mail from you? Wait 

a minute. That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on 

these lists, also known as safe lists, knows that they will be receiving 

emails from other members. This is possible because that is one of 

the conditions of their “safe list” membership.

And those who join these lists are willing to agree to this 

condition because they themselves would want to send out their 

own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one 

is reading them!

It gets worse when some savvy members sign up for the 

membership using a free or less-frequently-used account to store the 

useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and 

build it with opt-in subscribers, no matter how tempting safe lists 

can be or how many members there are in a safe list ..

Using Free Reports to Build Your List

Aside from pre-selling your products and affiliated offers, the other 

purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the 

products and services featured in your free report, the last ditch effort 

should be to collect leads. In short, if you cannot convert the reader 

into a ready buyer, you should then attempt to convert him or her 

into your subscriber.

In that manner, you can still follow up with your reader on future 

offers and have a chance at converting him or her into your 

customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a 

unique notification list your reader will be interested in subscribing 

to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report 

is quality.

If your readers find your information worth sharing, and you 

encourage them to do so by giving them the right to give your 

report away for free, you will be able to have your name, status and 

links within the report passed around without any effort on your part 

– simply because others are willing to do so for you!

Landing Page Success Tips

Also known as the “name squeeze page” or “lead capture page”, you 

can build your mailing list by funneling all of your would-be 

subscribers through the creation of a landing page. Not only do you 

do the work just once, your traffic driving efforts can be focused onto 

just one effective method.

The following are tips in creating a successful landing page that 

converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email

address. I very much endorse this method of building your mailing list. 

You can offer a special report or a sample of your paid product to your 

visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally.

When writing your page, treat it as if you are writing a sales letter. 

While you are not necessarily making a hard sale or try to get 

someone to buy your product upfront, being able to entice your 

visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps 

important disclaimers and terms, there shouldn’t be any other links 

on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering

more than a mere subscription to your newsletter. You should focus 

most of the attention of the letter on encouraging your prospective 

visitor to download your free offer. Later, you gently remind your 

prospect that he or she has nothing to pay but just merely 

subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can 

include your hand-written signature or a photo of yourself explaining 

where you are coming from and how you can help your visitor 

through your free report on offer.

Building Your List with Give Away Ventures

With the awareness of the importance of list building, comes a recent 

Internet Marketing trend which was started just a couple of years 

ago for the mutual benefits of all Internet Marketers and mailing list 

owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version 

of ad swaps. In a nutshell, a group of mailing list owners partner 

together and pool in their individual gifts in one limited-time event.

Each participating partner contributes a gift to the event. The gift 

can be a free product, membership pass or a product he is already 

selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where he 

gives the gift in exchange for the subscriber’s email address. In other 

words, in order for a visitor to download the digital gift, he must opt 

in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner 

will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of 

several participating partners!

With so many visitors downloading gifts from one focused event, it is 

a true win-win situation. This is because the visitors get to download 

several free gifts for their own use and every partner gets to build 

their own mailing list!

You can easily get notified about a Give Away event in the making by 

communicating with other Internet Marketers often or participating 

in Internet Marketing discussion and Joint Venture boards.

A Popular Auto Responder Marketing Technique

Marketing through auto responder series is a popular strategy to 

increase repeat website visits and sales. Here is a popular strategy.

EZINE EBOOK

Instead of trying to publish a small daily or weekly eZines, try publishing 

one large monthly eZine (similar to a monthly magazine) as an e-book 

format delivered via auto responder, preferably an Adobe

.pdf file.

You could have it made up of a large number of articles per issue and 

insert regularly featured areas throughout like inspirational quotes, 

industry tips, favorite sites and advice from the pros. You could also 

insert full-color graphics, multimedia components like audio / video 

file links and ads.

Then you can charge a monthly rate, with an annual discounted 

package purchase, and sell advertising spots to sprinkle in your auto 

responder announcements for each issue and with an informational 

series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an eZine 

eBook, tailored to fit your own products and services, you can reach 

out and increase your website traffic and sales opportunities. 

Internet marketing can mean more ways to grow your business.

Auto Responder Improvements

Stuck in an auto responder rut with only your eZine going 

out regularly? Get out of the rut with some of these ideas for 

improvements.

1.Provide back issues of your eZine archives via your auto responder 

instead of hosting all your archives online. This will give your 

subscribers and web site visitors easy access to them and offers a 

chance to include graphics, audio and video and other components 

all rolled up in .pdf files for quick, easy download.

2.Help with tech issues and publish your entire web site, save it in 

a pdf file, and load it into an auto responder. Sometimes visitors 

don't have enough time read your entire site or they lose their 

Internet connection or time online. So this way, they could print it 

out and read it offline.

3.You could offer your eBook via an auto responder. Often your 

visitors won't have to download it or have the software to read 

it right away, so this way they can take it “to go”.

4.For a handy - -and nice legal - touch, you could include the 

terms and conditions to purchase transactions and load them into 

an auto responder that is triggered with each purchase. This could 

include return policies, purchases, refunds etc.

Publish free reports to send via your auto responder. 

The reports should be related to your business or web site & contain 

info, ads and links to your sites. People love getting freebies.

Collect vital customer satisfaction information by publishing a 

survey to send via auto responder to those who sign up on your site 

in exchange for a free eBook, software or trial period at your 

membership site. This type of information will help you understand 

their needs, likes & dislikes better.Instead of answering each customer question that is e-mailed to you,

publish "Frequently Ask Questions" and make them available via auto

responder to those who sign up. To save time and support headaches.

Instead of publishing all of your customer testimonials or

endorsements on your website, publish only a few there. And set up

an auto responder form that invites visitors to receive a complete list

via your. Give them a power-packed list; it's more effective to

include all of them.

Mix and match. Change your auto responder strategy to change

your auto responder results!

Auto Responder Marketing Techniques

The Internet offers many means of affordable marketing with auto 

responders. Here are a couple of popular ways of using them.

ARTICLE DIRECTORY the

Some webmasters set up link or article directories on their sites. They 

create a directory on a specific industry topic, placing their own ad or 

banner along the top. Then they invite others to add their website links 

via a link exchange program, listing themselves in your directory.

Or they invite articles to be submitted that include a resource box at 

the bottom of each with a link to the author’s website. This results 

on increased traffic as sites link up across the World Wide Web. 

Enter “link exchange software” or “article directory software” into a 

favorite search engine for help with each.

TEACH A COURSE

Some marketers write up a simple step-by-step instructional class in 

their area of expertise. Then they break it up into smaller portions 

or messages and set them up in an auto responder as email 

messages, including short ads within each message to invite sales & 

website visits.

Then they invite website visitors to sign up through on online form or 

email subscription address offered through the auto responder 

service. As people sign up, they will learn more about the products 

and services through the teaching series.

Do the Two-Step!

Top sales pros confirm that it often takes seven or more 

communications or sales messages before prospective customers 

make a purchase. They also confirm that it’s generally easier to sell 

to a referral, because someone they know gave positive testimonial about their products or services.

What would happen if you combined both of these powerful ideas? 

A nifty and thrifty two-step. Try this two-step tip:

1.Collect leads with your auto responder. Ask for mailing addresses 

and telephone numbers, too, for additional ways to follow up with 

each person. When you download the e-mail digest of everyone's 

e-mail addresses and other information from those who requested 

additional information from your auto responder, follow up multiple 

ways. Send postcards. Call. Mail sales letters and other promotional 

pieces.

2.Publish a price list of all the products and services that you 

offer in an insert, direct marketing package and / or .pdf to be 

made available via auto responder. You could also include order 

forms, product descriptions, and other sales material. Then send 

to the people in #1 above with monthly updates, announcements 

of new sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther 

at the same time? Do the two-step!