Your autoresponder to get more traffic and sales
To use your autoresponder to get more traffic and sales
Ways To Use Your Autoresponder To Get More Tra17 Ways To Use Your Autoresponder To Get More Traffic & Sales
Introduction
When most people think about how to get more traffic and sales with
their autoresponder, they have a handful of good methods come to
mind. Turns out there are quite a few ways to use an autoresponder to
grow your sale, and you’re about to discover 17 of these proven
methods. Take a look…
1. Follow Up After The Sale
Whenever you get a new customer, you should add this person
immediately to your customer mailing list. You can then send a series
of follow up emails to promote related offers.
For example, if you sell a social media marketing report to a
customer, then you might follow up with a series of emails that
are designed to sell an in-depth Facebook marketing course.
2. Teach People How to Use What They Purchased
Another good way to use your autoresponder is by sending out a
series of emails that helps people make the most of the product they
just purchased from you.
For example, let’s suppose you sell a meal-planning and fitnesstracking app to people who want to lose weight. You can then
send out a series of emails which teach customers how to make
the most out of the major features of your app, such as:
• How to use the app to count calories.
• How to use the app to balance macronutrient levels.
• How to use the app to calculate how many calories they’re
burning with exercise.
And so on. Every email should teach them how to use a feature, and ffic & Sales
Introduction
When most people think about how to get more traffic and sales with
their autoresponder, they have a handful of good methods come to
mind. Turns out there are quite a few ways to use an autoresponder to
grow your sale, and you’re about to discover 17 of these proven
methods. Take a look…
1. Follow Up After The Sale
Whenever you get a new customer, you should add this person
immediately to your customer mailing list. You can then send a series
of follow up emails to promote related offers.
For example, if you sell a social media marketing report to a
customer, then you might follow up with a series of emails that
are designed to sell an in-depth Facebook marketing course.
2. Teach People How to Use What They Purchased
Another good way to use your autoresponder is by sending out a
series of emails that helps people make the most of the product they
just purchased from you.
For example, let’s suppose you sell a meal-planning and fitnesstracking app to people who want to lose weight. You can then
send out a series of emails which teach customers how to make
the most out of the major features of your app, such as:
• How to use the app to count calories.
• How to use the app to balance macronutrient levels.
• How to use the app to calculate how many calories they’re
burning with exercise.
And so on. Every email should teach them how to use a feature, and
17 Ways To Use Your Autoresponder To Get More Traffic & Sales
then encourage them to take action.
The reason for doing this is because when people take action and get
good results, they’re naturally more satisfied with their purchase. This
produces three benefits for you:
• Reduces product refunds.
• Makes it more likely the customer will buy something else
from you.
• Makes it more likely the customer will tell his or her friends
about your offer.
Next…
3. Distribute Ongoing Freemiums That Lead To Offers
The idea here is to surprise subscribers with unannounced bonuses
that will keep them opening your emails with anticipation. They never
know when they’ll get the next freemium, so you can bet they’ll open
all your emails.
Now here’s the key…
You’re not just delivering a bunch of freebies to people. Instead, you’re
offering high-quality products that naturally lead to paid offers.
For example:
• You might offer the “lite” version of an app for free. If
people like what they see, they’ll upgrade to the premium
version.
• You might offer one video module out of a training series
for free. Again, if people like it, then they’ll purchase the
entire set of training videos.Here’s another idea…
4. Drive Traffic To Your Blog
What you do here is direct your list to your most popular archived,
evergreen articles.
Here’s why: if you can get people to get engaged on your blog, then
you have a chance to put various links and calls to action in front of
them. This may include:
• Links and calls to action embedded right in the articles
themselves.
• “Feature product” ads in your sidebar.
• Product ads at the end of articles.
Next idea…
5. Do JV Swaps
The idea here is to do ad swaps in your respective newsletters with
your marketing partners. Here are a few ideas:
• You promote each other’s lists. In other words, you
encourage your subscribers to join your partner’s list, and
your partner does the same for you.
• You encourage your subscribers to follow your partner on
social media (and your partner returns the favor).
• You promote your partner’s product, and they return the
favor.
Next idea for making the most of your autoresponder…Poll Your Audience
What you do here is use your newsletter to poll your audience and
learn more about what they want. You can ask them questions to help
uncover information such as:
• What are their biggest niche-related problems?
• What solutions have they tried?
• What are the shortcomings of these solutions?
The answers to these questions will help you send out content and
offers that your newsletter readers really want, which will in turn
increase conversions and sales.
7. Build Relationships
If you just blast your email list with one cut-and-paste promo after
another, your conversion rate is likely to stagnate. That’s because your
subscribers don’t know, like or trust you – all of which are essential to
sales.
Point is, give your readers a chance to get to know you. You do this
by:
• Sharing personal stories. It’s best if these are nicherelevant stories, but sometimes you may just drop in notes
about what’s going on in your life, such as going on
vacation or having a baby.
• Sharing case studies of what happened when you used a
particular product or strategy. Be sure to share lots of
data, but also share the personal side of the story, such as
how you felt, which is inspirational and motivational.Allow real access. This means ask for feedback, and then
answer your subscribers when they provide that feedback.
You can also direct readers to a blog or social media
platform to interact.
Next idea…
8. Train and Motivate Affiliates
This is a great way to use your autoresponder, but it’s something that
a lot of affiliate vendors overlook. Check out these ideas for what to
send in your autoresponder series:
• Send out a series of training emails that tell your affiliates
exactly what to do to make money with your affiliate
program.
• Showcase other successful affiliates to motivate inactive or
inexperienced affiliates.
• Send out other motivational material to get inactive
affiliates excited about promoting your products.
Next up…
9. Offer Themed Emails
This is a good way to train people to open your emails, as well as build
relationships with subscribers. The idea is to send out themed emails
on a weekly basis that your subscribers can look forward to. For
example:
• Question Of The Week
• How I _____ (e.g., “How I Quit My Job and Started a Six
Figure Business”) Case Study of The Week
• Resource of the Week
Now here’s something else…
10. Boost Sales By Segmenting
The idea here is to create a very targeted lead magnet with the goal of
segmenting your list. If your autoresponder has the tagging feature,
you can tag everyone who downloads a particular product. If your
autoresponder doesn’t have this feature, then you can send your
subscribers to another list of high interest.
For example, let’s suppose you have bodybuilding list. You might
create a lead magnet that’s targeted at the segment of your list
that compete in bodybuilding competitions. You can then send
highly targeted content and offers to this segment of your list.
Here’s another idea…
11. Use It For Webinar Registration
Do you ever do webinars? If so, then you can use your autoresponder
for webinar registration. The benefit is that you can then follow up with
your registrants to:
• Remind prospects when the webinar starts and how to log
in.
• Send an offer a day or two before the webinar, especially
one that is a good pre-requisite for the webinar. For
example, if the webinar is about Facebook marketing, you
might promote a Facebook report with basics to prepare
viewers.
• Follow ups after the webinar is over to promote the itemNext…
12. Create a Multi-Part Series Around One Main Offer
People rarely buy an offer the first time they hear about it. That’s why
you’ll want to create a series of three to seven emails for EACH
product you promote. Each series will consist of related materials, all
of which promote just one product. For example:
• Five Ways To Retire With $1 Million In the Bank
• The Three Secrets of Fast Weight Loss
• The Four Steps To Setting Up a Successful Blog
Here’s another good idea…
13. Send Targeted Follow Ups To List Segments
Many of the major autoresponder services let you segment subscribers
according to whether they’ve performed a specific action, such as click
on a link or open an email. You can use this nifty feature to send ultratargeted follow ups. For example:
• Send a follow up with a sizzling title to those who didn’t
open your last email.
• Send an objection-handling email to those who opened the
email by didn’t purchase the product.
Next…
14. Create An FTM Site
You don’t need a complex script to run a fixed-term membership site,
which is a membership site that runs on autopilot for a pre-determined
amount of time (such as three months, six months, etc.). All you need
is an autoresponder. Just upload the first month of materials, and you
For example:
• Set up a 12-month site for winning bodybuilding
competitions.
• Set up a four-month site that teaches people how to raise
prize-winning vegetables.
• Set up a six-month site that shows people how to start
their own business.
Up next…
15. Send Special Emails On Occasion
Here’s a list of simple emails you can send out from time to time to
drive traffic and generate sales:
• Send out solo ads once a month or so to promote a
particular product.
• Survey customers and get their feedback about how to
improve your products as well as your newsletter.
• Ask customers to beta test new products. (This gets them
involved and helps develop loyalty.)
• Invite subscribers to connect with you via other platforms,
such as social media.
16. Engage In Testing And Tracking The idea here is to use your autoresponder to track and test
campaigns before launching them on a bigger scale. This includes:
• Testing the product itself to see if it will generate interest.
• Testing the product name.
• Testing the product offer.
• Testing the email itself to see if it gets the click through
(here you pay particular attention to testing the subject
line, opener, benefits, call to action, P.S., design of the
email, and when you send the email).
Once you’ve got a good conversion rate, then you can roll out your
campaign on a larger scale.
TIP: Some autoresponders let you set up a split test to send to a
portion of your list, and then the autoresponder automatically
sends out the winning email to the rest of your list.
And one more…
17. Warm Up a Cold List
Have you ever let a list grow cold from lack of activity on your end? Or
have you noticed that even with active lists, certain parts of the list go
cold? That means that the subscribers aren’t clicking on your links. In
some cases, they might not be opening your emails.
So here’s what you do – send out a special autoresponder sequence to
the “cold” portion of your list. This might include:
• A special high-demand, high-value freemium that you tout
right in the subject line.Big discounts on popular products to bring people back into
the fold.
• “Last chance” emails to stir up some urgency about
opening your emails, downloading freemiums and taking
advantage of sales.
Conclusion
So there’s the question of the day: which of the above 17 ways to use
an autoresponder are you overlooking? Good news is that now that
you have this information, you can quickly implement any method you
haven’t started using yet. And that means more traffic, sales and cash
are coming your way.
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