Using Twitter for customer service Finding employment on Twitter

 Chapter 7

Finding employment on Twitter

Today many people are forced by the harsh economy to seek ways to earn 

extra cash to survive. Many people are now finding themselves scouring 

the job postings while competing with thousand s of other people that are in 

the same position as well. Well the well populated world of Twitter not only 

offers opportunities to connect with people on a social level but you can 

connect with others on a business level as well. Not only can you tweet 

about your business and services to be offered but you search the 

community for potential jobs as well. The following is a listing of some of 

the ways to locate job opportunities on Twitter.

Twitterjobsearch is the first social media job search engine that finds 

tweets that may be job postings. This job search engine is similar to other 

job search engines in that it allows for the user to search through various 

categories and find the listings that they are looking for. Each Job listing is 

in the form of a tweet and you can view the job listing by linking the posted 

tweet. You will be able to save the job listing by storing it in a Twitter job 

search account. You can follow the person or business that posted the job 

or you can retweet the posting. Also you can narrow down the listings by 

salary, location or type of employment (full time, part or internship).

You can utilize the hashtags to find specific jobs of interest by search for 

specific types of hashtag listings. For example you can search for #writing 

jobs and any listings with that hashtag will show up.

Additionally you can send your resume easily on Twitter to potential 

employers. Twitter also has helpful tips for beefing up your resume, you 

can search for this info through the hashtag system as well; you can use 

hashtags like #resume. Also using hashtags you can find out when 

corporations are having conferences and follow them for info on job 

opportunities.

Also pay attention to other social websites for job postings they may lead 

you to their job postings on Twitter. Look for job recruiters on Twitter and read the bio information before engaging with them to ensure that this is

the type of job you may be looking for. Ask others about the job recruiter to

see if they are trustworthy. Unfortunately on Twitter or other social websites

it can be difficult to sort out the deceptive people.

Furthermore there are steps you can take to make your presence on

Twitter more employer friendly:

 By listing a job pitch in the bio of your profile.

 You can make your avatar professional looking as well as opposed to a

casual avatar.

 You can create a professional looking background using the Twitter

templates.

 Includes links to your resume in your bio information.

If you have a particular set of skills then institute yourself as an expert or

knowledgeable person in your field.

Chapter 8

Hints for Executives

A company executive represents their company’s brand in all areas

especially public matters so when they speak at public events or deal with

social media sites it is important that they represent themselves in a

professional light. Also executives are helping to bring the brand

experience to customers and potential customers.

On Twitter, a company executive may come directly in contact with

customers and if they are not careful they could create a negative image for

their company but by that same token if they are professional and engaging

in their tweets they will create a more positive and strengthened image for

the company. The use of social media by company executives can lead to

great opportunities for marketing a company brand. But if you market to the

point of overkill your company may lose some of its popularity, all work and

no play can also make a company executive a boring tweeter.

To keep the proper balance in the Twitter environment as a company

executive, an executive needs to know when to be an executive and when

to be a regular person. That is not to say to forget that you represent your

company and the company brand but to make sure that people will enjoy

your tweets about you and the company that you represent. There are

some steps that a company executive can follow to ensure that the

company’s public image will be well, received.

 Ensure that the brand lives up to its image and promise of the best product

or service possible.

 A company executive should divulge company related information like

interesting background information, corporate cultures, and leadership

values, how they value their employees.

 Help followers with issues pertaining to the company

 Don’t market the company to followers engage them in interesting

conversations make them want to be involved. Build a trust with followers by tweeting about the human side of your life,

like family events or last night’s dinner. People tend to trust you more when

you seem to be “down to earth”.

 A company executive also needs to be a good writer; misspellings and

grammar mistakes look very unprofessional when you are representing a

company.

 Be consistent, tweet a few times a day and stay in the tweet loop.

 Use ExecTweets to find other company executives on Twitter and join their

followers in turn they will also bring you followers.

 Also use Wefollow to locate other company excutives like yourself.

Also, as a company executive it is important to remember that you are not

only tweeting for existing customers and new potential customers but you

are also there to network with other companies and executives –that is how

you will build a larger community for your company and its brand.

Now the use of video conferences and web videos is also another way that

company executives can represent their company in an interesting and

engaging light. Conferences may be used to attract potential job seekers. 

Chapter 9

Using Twitter for customer service

Normally dealing with the customer service department of most companies

is an anxiety producing ordeal. Some people find that using the customer

service department of any organization is as bad as going to the

department of motor vehicles for any service. When people have an issue

with a company its service product or brand they have the expectation of

dealing with impersonal automated system or a person that really does not

care about their product or service issue. The negative effect of cold and

calculating customer service department can really do more harm than

good to the public view of a company and its brand.

Now with the advent of social media and the meteoric rise of popularity of

the social networks, companies are now utilizing the social media sites as a

better, more user friendly way of dealing with their customers.

The Twitter website works relatively quickly when it comes to accessing

and posting tweets. If a customer is dissatisfied they can briefly tweet about

their issue with a company and get a much faster response than if they

were to call or email them.

People will share their customer service issues and reviews of the type of

service they received with a company, appositive review can lead to

increased sales and increased attention to your company.

Using Twitter to handle customer service issues is better than using

impersonal emails or phone calls it helps to give employees more incentive

to become more actively involved in the customer service process which

may also make them more conscious of their behavior when dealing with

customers.

Using Twitter for customer service is also a cost efficient way of handling

customer’s issues, everything is done online. There are no letters to mail

out, no phone calls to make, no emails to keep track of; it is just a great

way to save your company money and be involved in the current wave of

social media.Furthermore, a company can easily keep track of customer issues and

conversations occurring about their brand.

As a matter of fact there are applications that will help to keep track of the

Twitter conversations concerning your company brand:

 Monitter which is an application that tracks when keywords are used, if your

company is mentioned they can track it for you.

 Tweet beep which is an application that will track all the times your brand is

mentioned and forward emails to you with a listing of all the times your

brand was mentioned.

Also ensure that your company’s presence is known on Twitter ask your

customers to become followers and include them in on customer service

questions.

Make sure you respond quickly to customer service queries, customer s

know you care when you are quick to address their issues.

Keep your company engaged with your customers by tweeting with them

about the company and the great products offered.

Also be honest when dealing with customers don’t make promises to

deliver results when you can’t.