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Build Your Business Around Twitter And Make Massive Money Online

Chapter 1:

Introduction To Twitter And Social Media

Twitter is the largest micro-blogging platform that allows people so send

short messages or “tweets” to their followers in real time. With Twitter, the

spread of information has become much faster and businesses stand a lot to

gain from tapping into this phenomenon.

Twitter is a type of Social Media Marketing tool, which businesses can tap

into immediately. Gone are the days of cold hard advertising. Statistics show

that products that are referred to others by friends sell much easier.

Twitter eases social sharing via tweets and huge hype can be built around

launches via trending topics using the “#” tag.

Besides that, Twitter has an increasingly growing user base and has

currently millions of users. This can potentially be a huge source of traffic.

The social media phenomenon is one of those exploding trends which needs

to be tapped into by businesses, big or small to tap into a larger pool of

customers. Even people in the golden era have started to use social media as

their main form of interaction with their peers.

Chapter 2:

Basics Of Twitter Marketing

Like any business, you must have a clear game plan or marketing plan or you

may find yourself spending plenty of precious time using Twitter but seeing

few results. Remember you are using Twitter for marketing and not a casual

tool.

Think of specific keywords in selecting your Twitter username. Keep it easy

to remember and spell. For personal branding, your own name works

wonders. Also, don’t forget to think keywords in your short bio. People will

often find others on Twitter by searching keywords in Twitter Search.

Choose a good picture of you for the image because most people remember

faces well.

When your account is set up be sure to start tweeting (status updating) right

away. Don't be picky. Just start sharing. It's important that you have some

updates on your Twitter page before others see it. Remember, content is

king. Tweet links to your videos, squidoo lenses, articles, blogposts, audios,

or anything else interesting to your target niche market.

Once you have a huge following be sure to post content regularly. Since you

can post to Twitter via cell phone, instant messaging, Facebook, Squidoo,

MySpace, Blogger, TypePad, and Wordpress new tweets can happen even

when you are doing something else.

Chapter 3:

Building Your Twitter Page

The first thing you must do as get an account at Twitter.com and setup your

profile page ASAP. Use a custom twitter background instead of those

templates (a big no-no). On your profile page, put up a quirky yet description

about yourself or your business that gets people curious about you.

For your custom twitter background, you can use a glamour shot and design

graphics which display your business logo, website/blog url, Facebook fan

page url and email so that people can contact you easily.

Try not to put your images too far to the side of the page as certain browsers

with different resolutions will cause the details to be hidden.

Don’t put it too centre either because the tweet box will block it!

Also, use a clean, simple design so that people who visit your twitter page

can have an enjoyable experience.

Once you’ve got your Twitter page up and running, it is time to start getting

followers!

Chapter 4:

How To Get More Twitter Followers

In the beginning of your Twitter campaign you can click "find people" and

via Gmail, Yahoo, or AOL you can find friends who already use Twitter.

Find and follow the leaders in your niche by scouring the many Twitter user

directories. Be prepared to spend time observing these leaders and the

various social orders within the user base.

These observations will help you to find the leaders in your niche.. Pay

particular attention to these trendsetters/influencers. Befriend as many of

your competitors as possible, but do not forego the small guy as they tend to

be quicker to repost your messages. These relationships should be nurtured

over time and a few may well lead to some kind of joint ventures in the

future.

Another simpler way of getting followers fast is simply promoting your

Twitter on your blog, Facebook fan page or email lists of people who are

already following you. Tell them that they can get the latest updates and

news (as well as special offers) by following your Twitter.

In short, join the conversation and get involved in your community! That is

the fastest way to build a huge following.