Modern Twitter Marketing Freelancer...
Usually, when people create a sales funnel, they’re looking for a quick, heavy ...
volume source of traffic. This accounts for the massive amount of advertising
buys on Facebook. People just want to drive a lot of traffic to the top of this
funnel and let the funnel itself—through the landing page and other
content—filter that traffic into conversions.
Some people are under the impression that you can’t do this with Twitter. In
their minds, Twitter is just good for branding. Other critics say that Twitter
traffic can’t be all that predictable.
Thankfully, both these views are wrong. It is possible to incorporate twitter
into your sales funnel. How? Twitter is just like any other traffic source—like
paid Facebook ads or Google AdWords—with little difference.
If you get this traffic, you push it through several layers of content, and out
comes a conversion—if you get enough traffic in the first place. You just need
to tweak your Twitter campaign to work as a sales funnel.
How do you do this? You qualify people. They may become aware of your
content on twitter. However, you must set up your website so that—once
you get them to your website—people who are truly interested will keep
clicking through the guts of your website until they get to your squeeze page.
There’s quite a bit for filtration going on but this qualifies your traffic. Also, it
increases the chances that those visitors would end up buying something...
A lot of people are under the impression that tweets, by themselves, don’t
really add much value to marketing campaigns. This really is too bad,
because if you know what you’re doing with twitter, each and every tweet
you send out builds your credibility—with in turns increases the chances
people would sign up for your mailing list.
You have to understand that people don’t have enough time. You may be
thinking that it only takes a couple of minutes to fill out an online form. That
may be true—but that’s still two minutes more than these people are willing
to invest.
They’re very busy, they have so many other things they need to focus on.
They have a lot of duties, responsibilities, and obligations. There are, after all,
only 24 hours in a day.
This is why it’s a good idea to get people to check out content through twitter
and build up credibility. They may reach a point where they like your brand
enough for them to give you the benefit of the doubt. This is when you show
them your squeeze page tweet. This increases the likelihood that they would
sign up. Once they sign up for one of your mailing lists, you get many bites at
the apple to get them to buy all sorts of products and services. You can get
leads off a tweet. You just have to optimize that content, and run the visitor
through the confidence building pages which culminates in a squeeze Page..
This myth is very, very common when twitter just launched. For the life of
them, marketers simply could not turn twitter traffic into cash. They were
getting a lot of traffic, but—the problem is—they don’t know what to do with
that traffic.
Well, it’s been several years since the launch of twitter, and now we know
better. Twitter traffic, if properly qualified, actually performs really well
compared to other types of traffic.
How? Well, the secret sauce is in the qualification. When you get traffic from
twitter, get the person to click page after page after page that conditions
them—or qualifies them—until they get to a squeeze page, and they become
ready to enter their email address.
These are the only people you should really focus on. Everybody else might
be just a waste of time. Maybe they’re just curiosity seekers that are not
really all that serious. Or maybe, they’re just confused. Whatever their case
may be, you need to focus only on people who are truly interested.
There’s always reports of twitter failing to live up to its full potential. There
are all sorts of news reports indicating business analysts’ doom and gloom
predictions for twitter. If I were to get a penny for all the news reports I have
read, which fear twitter’s impending death, I would be a rich person right
now. Seriously!
These stories come and go, but they all talk about the same thing. They all
talk about twitter being unprofitable, unsustainable, and so on and so forth.
Well, let’s put it this way. If twitter was such a bad idea to start with, it would
have died a long time ago—it hasn’t. There’s still a lot of fight left in Twitter,
and we might as well enjoy the ride—right?
This is one of those absolute statements that you really need to step away
from. If you believe these types of conclusive statements, then your
appreciation of Twitter would be very one-sided. It would be very flat and,
unfortunately, a flat view of twitter prevents you from fully tapping its
amazing potential.
You have to understand that when you get a lot of love from twitter, this can
lead to bloggers or niche specific industry observers to talk about you. If you
get a lot of buzz on Twitter—regarding a particular niche—it’s only a matter
of time until recognized, high quality, high authority blogs in your niche start
mentioning your name and website.
Why? They’re not dumb. They are constantly on the lookout for niche specific
content. If you have developed quite a following on social media, they would
want to feature you. How come? You’re a free content.
If you have developed that huge following, obviously somebody is interested
in what you’re doing. These obligations want to get the bottom line.
Twitter marketing can help you achieve explosive growth. You can take that
to the bank. However, for this to happen, you have to know what you are
doing.
Unfortunately, a lot of people-who tried their hand at twitter marketing-fail.
They may fail right after they start, or it could take them a few months or
years. Still, they all end up at the same place: failure.
How do you avoid this destiny? How do you sidestep the very high likelihood
that your twitter campaigns will fall flat? It really boils down to having the
right plan. Just as importantly, you have to have a clear mindset regarding
what you’re about to do. Getting rid of unhelpful Twitter myths is definitely a
step in the right direction.
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