WHAT IS INSTAGRAM FOR BUSINESS INSTAGRAM MARKETING

 Section 1: Instagram Marketing Basics

Chapter 1: What is Instagram all about? 

 

Chapter 2: What can Instagram do for your Business? 

 

Chapter 3: Shocking Instagram Marketing Facts to Consider

 Chapter 4: Instagram Walkthrough

Introduction:

Welcome to the latest and very easy to apply “Instagram Marketing 3.0”

Training, designed to take you by the hand and walk you through the process of

getting the most out of Instagram for your business.

I’m very excited to have you here, and I know that this will be very helpful for

you.

This exclusive training will show you step-by-step, topic by topic, and tool by

tool, what you need to know to dominate Instagram Marketing, in the easiest

way possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 4 sections. This is exactly

what you are going to learn: 

Chapter 1: What is Instagram all

about?

What Is Instagram?

We hope you enjoy and get the

most out of this training section.

Instagram is a photo sharing social

network. In practical terms, it is a

visual discovery platform focused

on user generated content and

with predominantly social media

oriented features. Contrary to other social networks, though, Instagram has

been designed from the ground up for mobile devices.

Its humble beginnings can be traced back to 2010, when it was launched as a

free photo sharing app for iOS devices, followed by Android versions as well as a

feature-limited desktop interface two years later.

Much like any other social network, Instagram allows its users to create a profile

from where they can upload and share visual media such as photos and short- 

form videos to other users’ feeds. As you can see, the idea behind Instagram is

simple, yet elegant; So much so that Facebook acquired it in 2012 for $1 Billion! 

What Can You Find On Instagram?

Instagram is mostly famous because

it allows its users to share awesome

visual content, and because of that

you will be able to find basically any

type of content on the platform,

which presents great potential for

content discovery.

The first thing that you will find on Instagram are your friends, then you will

discover that you will be able to find all of your favorite things on Instagram:

Your favorite brands, your favorite musicians, your favorite actors, your favorite

fictional characters, even your favorite food!

That is why Instagram is so popular among active social media users, and that is

also the reason why it is so easily monetizable, because it is created towards

fostering massive engagement. Brands of all sizes and industries have been able

to use Instagram’s model to their advantage, and a new breed of marketers

called “Influencers” have been able to make six figure livings thanks to

Instagram!

What Can You Do On Instagram? 

Instagram allows you to easily upload and share

photos and videos, to follow other users, to geotag

images with the name of the location where a photo

was taken, to connect your Instagram with other

social networking accounts, and to use hashtags to

make your content easier to find.

Besides those basic features, Instagram also allows you to use an “Explore”

feature that will enable you to find visual content according to popularity,

location and your own search criteria. You can apply filters on your posted

images to make them more stylized, and you will be also be able to upload 15

second long videos.

You will also be able to directly connect with other users via private messaging.

More advanced features such as Stories and monetization will be discussed in

the following sections, so let’s continue by telling you what are some of the

awesome benefits that Instagram offers for your business!

Chapter 2: What Instagram can do

for your Business?

So now you know what Instagram is

all about, and right after you learned

some stuff you probably didn’t know

about the platform, now it’s time to

start talking business. That is, the

benefits of using Instagram for doing

and promoting your business.

For most marketers, doing business on Instagram is kind of a confusing

endeavor. You see, doing business on Facebook, for example, is a no brainer, as

everybody knows how that platform works. But an app such as Instagram, with

very specific functions and a dedicated set of features, can be a bit more difficult

to tap into at first.

But the truth is that businesses of all sizes, from local brands, to family owned

shops, to large corporations, are driving results from being active on Instagram,

and their secret is in knowing how to implement their business practices into the

way the platform works.

But their performance is also backed up by the numbers: 80 percent of

Instagram users follow a business on the platform. That said, it wouldn’t be

profitable for those business to be on the platform if it weren’t for their loyal

followers, and an engaging business on Instagram can easily:

✓ Drive and spread awareness of their business activities, their brands, their

products, and their services.

✓ Make potential customers get interested through visual discovery.

✓ Get new customers, which in turn will increase the desired conversions,

including product sales, app downloads, website visits, and visitors to a

local store, among others.

Instagram’s own built-in features will allow you to reach those milestones the

easy way as long as you put in the effort, because Instagram has also been

designed with business in mind, allowing them to:

✓ Create an Instagram Business account, which allows companies of all sizes

to be recognized with a unique business profile, to gain insight about

their followers, to promote posts designed to drive business goals, and

giving visitors to your profile the right info such as your business address

and contact details. All within Instagram!

✓ Send full screen adverts to Instagram stories, which is a friendlier

approach to advertising compared to what other social platforms offer.

✓ Use business tools to get deep marketing insights, including reach,

number of impressions, replies and exits for each individual campaign.

More so, the visual nature of Instagram combined with the story driven

advertising model means that you will be offering an experience that far surpasses the flat, impersonal feeling of marketing campaigns created on other

platforms.

Instagram has many other benefits for businesses that are too often overlooked

by marketers that focus their conversation on advertising, and in this training

you will become aware that Instagram is as diverse as diverse can get.

For starters, you can repurpose your Instagram photos on your business website

to create cross-platform engagement, and if your business has a physical

location, you can bet that customers have uploaded pictures of it on the

platform!

Even if you don’t have a physical location and only offer your products online,

customers have probably uploaded pictures of some of them as well! There is a

lot more to say about Instagram, so follow us to the next chapter for some

shocking Instagram marketing facts that you should know!

Chapter 3: Shocking Instagram

Marketing Facts to Consider

As popular as Instagram is as a

platform, both for personal use and

for doing business, there is still a lot

of stuff that is under most

marketers’ radar. Here are some of

the most inspiring Instagram

marketing facts that you should

consider when creating your own profit generating campaigns.

✓ Over 700 million people use Instagram on a monthly basis, with 400

million of those active on a daily basis, making it one of the largest online

audiences that any business can aspire to reach! (source)

✓ Instagram posts earn 58 times more engagement per follower than

Facebook posts on average, and 120 times more engagement per follower

than Twitter posts, making it a must in your social-networks-to-be-in list.

(source)

✓ Instagram users share an average of 95 million photos and videos on a

daily basis, with even more expected growth in the coming years.

(source)

✓ 60% of Instagram users have said that they have learned about a new

product or service thanks to posts on the platform..

✓ 80 % of Instagram users are from outside the United States, which

represents a big opportunity for businesses to reach a global audience

(source)

✓ 31% percent of American women use Instagram, outnumbering the 24% of

American men using the platform, which is great news especially if your

business targets the younger female demographic. (source)

✓ Currently, a whopping 48% of US based brands use Instagram for

marketing purposes, and that percentage is expected to grow to 70% by

the end of 2017 (source)

✓ 75% percent of Instagram users take action after seeing a promoted post.

Such actions are driven by calls to action on these promoted posts, such

as website visits, which means that, on average, your business has a

higher chance of converting followers into customers by being on

Instagram.

In this sense, “B2C” businesses, or “business to customer” businesses,

are the ones that benefit the most from being on Instagram. This is

mostly due to the fact that, buying a pair of sunglasses is an easier

decision to make for a potential customer after seeing a beautiful picture

of them on Instagram.

✓ Brands with Instagram accounts surpassing the 100,000 followers mark

have grown a whopping 163% in just two years! So make sure to take

advantage of what you will learn in this training to make those numbers

grow for you as well! (source)

✓ The secret behind why marketing on Instagram is such a successful

strategy can be explained with science, as Instagram has devised a platform that allows its users to process content 60,000 times faster

through image posts than, say, simple text ads, with people remembering

80% of your marketing message in your Instagram promoted posts.

(source)

✓ There is a very specific set of hashtags that have been determined to be

the best for marketing campaigns on Instagram, including

“#contestalert”, “#sweepstakes”, “#giveaway”, “#discount”, “#travel”,

“#deal” and “#smallbiz”.

Chapter 4: Instagram Walkthrough

Hey there dear friends! So far it’s

been an educational roller coaster, as

we are sure that there was a lot of

stuff that you didn’t know about

Instagram up until this point. And

now that you know what Instagram is

all about, it is about time that you learn how to use it from the inside out, and

there’s nothing better than an introductory walk through to get you started.

Ok, so let’s start right on the app’s main login screen, where you will be asked to

either enter your phone number, your email address or your username as well as

your password to log into your Instagram account. In our case, we are going to

login with our username, so we enter it in the corresponding field, then enter

our password, and tap on the “log in” button.

Awesome! Now you are going to be taken to your Instagram feed. In your feed

you will be able to see what others are posting in chronological order by

scrolling down, and stories are featured on top as you can see here.

You can identify which account posted a post by looking at the profile icon on

the upper left above the post image, and by tapping on the three-dotted button

on the right you will be able to “report” a post, to use “copy link” to save a

post’s link and share it, to “turn on post notifications” and to “share on

WhatsApp”.

Below the post image you will be able to see how many likes a post has, and

below the number of likes you will be able to see the post text and the comments left by users on the post. Let’s now take a look at how you can

interact with posts in your feed.

On the lower left there are three icons. The heart shaped icon will allow you to

“like” a post. The dialog icon will allow you to leave a comment on the post, and

the paper plane icon will allow you to send a post to your Instagram contacts by

selecting them and then tapping on “send”. The bookmark icon on the lower

right will allow you to add posts to your “collection”.

Note that you can revert any of these actions by re-tapping over any of those

icons. Ok, let’s now check the features outside your feed, starting with the

options available on top. Tapping on the notification number on the right will

allow you to check your “direct” messages. Please note that once you are ready

to exit a section, you will simply have to tap on the arrow button located on

either side of the screen.

In this case we are going to tap on the arrow on the left to exit and move to the

next section. Right, now by tapping on the camera icon on the left you will be

able to either take a picture or film a short video that you can directly share on

Instagram. We are going to teach you how to use these features in detail in the

following section, so let’s tap on the arrow icon to go back to the feed for the

time being.

Ok, let’s now check the icons located on the menu at the bottom of the screen.

Let’s start from left to right by tapping on the profile icon, which will take you to

your user dashboard. The first things that you will be able to see are your

number of posts, your number of followers and the number of accounts that

you are following, as well as your uploads as a gallery below.

By tapping on the list icon you will be able to see your uploads as large images or

videos in list form. By tapping on the profile type icon beside the list icon you will

be able to check posts where you have been tagged in, and tapping on the

bookmark icon will show you your saved posts and collections.

Tapping on the three-dotted button on the upper right corner will take you to

your account options, from where you will be able to manage how you invite

friends and how you follow people. Here you will also be able to edit your

account and your settings.

In this section you will also be able to get support, to get detailed information

“about” Instagram, to “clear search history”, to “add account”, and to “log

out”. We’ll take a deeper look at these options in a later chapter, so let’s just go

back.

Tapping on the plus profile icon will allow you to discover more people on

Instagram. In this section you will be able to find suggested contacts, you will be

able to connect to Facebook, and to connect with people that you might already

know who are also on Instagram.

Ok, let’s now go back and tap on the icon on the left, from where you will be

taken to the “archive” section, where you will find a collection of your archived

posts. Let’s now tap on the “edit your profile” button.

Tapping on this button will take you to the “edit profile” section, from where

you will be able to edit your profile info, including your name, your username,

your website, and your Bio. From this same section you will be able to “try

Instagram business tools”. Let’s not forget that you will also be able to change

your profile photo by tapping on “change photo”.

Ok, now that we have looked at everything inside the account dashboard, let’s

tap on the heart shaped icon. Here you will find two tabs. In the “following” tab

you will be able to see how the profiles that you are following are interacting

with others. On the “you” tab you will be able to see how you are interacting

with other profiles.

The “plus” icon in the middle is perhaps the one that you’ll be using the most, as

that is the button that will allow you to quickly upload stuff to Instagram. When

you tap on it you will be taken to the “gallery” section by default, from where

you will be able to upload images and videos from your device to Instagram.

Tapping on the “photo” tab will allow you to take a snapshot, and tapping on

the “video” tab will allow you to film, save and upload a quick video. Tapping on

the search icon will take you to the “search” section.

In this section you will be able to search for trending posts as recommended by

Instagram, and to use the “search” bar on top to look for posts using your own

keywords and criteria. Lastly, tapping on the “home” icon will simply take you

back to your updated feed.

And that is it! Tune in to the following section so we can show you how to use

your Instagram account as a powerful marketing tool the right way