INSTAGRAM USING VIDEO TO INCREASE BRAND AWARENESS
TABLE
USE INSTAGRAM STORY
USING VIDEO TO INCREASE BRAND AWARENESS
USING CAROUSEL POST TO PARMOTE YOUR PARDUCT LINE
RUN AN INSTAGRAM CONTESTS TO REALLY
BOOST ENGAGEMENT LEVEL
So here we are going to show you how you can use stories to send
targeted traffic to your website.
If you have a verified Instagram account with more than 10,000 followers you can add a link to your
website in your stories.
You can choose to create a “photo” or a “video” story and we recommend that
you shorten your website URL using a shortening service.
In order to drive Instagram users to your website you will need to use images or videos that directly
relate to your offer.
It is a good idea to add three elements to your caption which are a topic or
targeted niche hashtag, an enticing message about your product or brand and a call to action to encourage users to visit your website.
Please remember that stories only last on Instagram for 24 hours so you need to do your best work
here to get the maximum return from your story. Once you become good at stories and persuading
users to take action you can progress to using Stories Ads.
Social media users love video and Instagram is no exception. There are different types of videos that
you can post to increase the awareness of your brand. For example you can post a “showcase” video
which presents your product range, testimonial videos from customers, general promotional videos
and more.
In our research we have found that the best performing videos are those that show you interacting
with your products in an entertaining way.
Teaser videos also work well. The bottom line here is that
you want to post videos that sr the emotions of the viewer to help them remember your brand.
You can create a video on the fly using your smartphone from within Instagram or you can upload a
video that you previously created from your gallery.
Once your video is selected it is time to perform some edits. Choose a good filter for your video that is consistent with filters you have used before.
Brand consistency is very important.
Now you can make a few “cuts” to your video and get it to how you want it to be. You can also mute
the sound of the video if you want to.
Choose a video thumbnail and you are ready to progress to the
optimization phase.
You must optimize your video for the best results. Add actionable text that is related to your video
including a keyword, a persuasive call to action and some targeted hashtags. Don’t forget to add a
strategically placed hashtag in the main body of your text.
Create a Carousel post by selecting the “select multiple” option. You can then select and upload the
images that you want from your gallery. There is a 10 image limit with Carousel posts.
Once all of your images are loaded you can add filters and adjust light settings and make other edits.
Be consistent here as you will need to repeat this editing for all of your images. When you have
finished editing it is time to optimize the post.
To optimize your Carousel post we recommend that you add a compelling caption which contains an
action orientated phrase including a strategically placed hashtag, a call to action which persuades
users to visit your website (or whatever action you want them to take) and 3 to 9 targeted hashtags at
the end.
Instagram users like Carousel posts and they are an acceptable way to showcase a range of products.
All the user has to do is swipe left to view each image. You can promote your Carousel posts using the
“Promote” button.
When you do this you can add a direct link to your website. These are Instagram
Ads so you will have to pay for this.
Not many marketers create Instagram contests because
they think that it is difficult but it is not really much harder than creating a conventional post.
Create a new post as you would normally and then add an image for your contest. You need to have
this prepared beforehand and in your gallery.
Make the image really inspiring and exciting.If you can show some of the best prizes that participants can win.
Make the necessary edits to your contest image using the same filters and settings that you use for
your other brand images. After this it is time to setup your Instagram contest.
You will need to
determine what kind of action you want the participants to take before you setup your contest.
The most popular type of Instagram contest is requesting that users follow you and then like your
contest post. You can also go for the “tag a friend” action where a participant has to tag one of their
friends to enter the contest.
An alternative you can request that users upload a selfie (a user generated image) and add a custom
hashtag to it.
Also you could go for the “repost, tag and hashtag” strategy where participants repost
your contest image, tag your account and include your hashtag in this repost.
To setup your contest you need to provide a compelling description for your contest.This must include
details of the major prize.
After this you need to tell users what they will need to do to participate in
the contest.
We recommend that you add two types of hashtags to your contests. The first is a custom hashtag
which will help to drive brand awareness.
You can use the name of your brand and a keyword for this
hashtag for example. The second is a niche hashtag which will help to increase the reach of your
Instagram contest.
At the end of the contest you need to select a winner. If you have a group of names then you can add
these to a random name picker app. Be sure to put each name on a new line. Once you have chosen a
winner or winners you need to contact them. Use direct messaging and announce the winners in a
post as well.
You now know the 8 secrets to success with Instagram. Each one of these techniques is proven and
will help you to use Instagram to supercharge your marketing.
Now it is time for you to take action.
Start right now by setting up your account correctly for your brand. Follow the other techniques and
generate all the leads and sales that you want.
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